Promotion of maternal and infant stores: What are the promotional methods for opening a maternal and infant store in Shenyang?

Ten words for you about the maternal and infant industry! Use these ten sentences and learn slowly by yourself! The success of others does not mean that you can succeed too! Only through your own efforts can you achieve success, right?

1. Open a big store in a small place - this is the conclusion reached by the baby products industry seminar on opening a store in the county. It contains several meanings: First, the entry threshold for the baby products industry is relatively low. If the business The area is not very large, so it is easy for everyone to rush in and compete on price. In the end, no one makes any money; secondly, those who eventually become industry leaders are those who are professional and large-scale. The third is: Chinese people like to follow the trend. Only by occupying the commanding heights from the beginning will it be difficult for others to compete with you. In this way, the opponent can only be a follower at best!

For those who want to open a store in a small county, this is the most important sentence!

2. A successful shopping guide is a qualified nanny——This sentence lets us understand the special characteristics of the baby products industry, which pays special attention to the added value of products and requires shopping guides to While selling products, you can also instill practical baby-raising knowledge into your customers, because for young mothers, nothing makes them more willing to listen than baby-raising knowledge.

3. Customers will trust you only if they serve you - baby products are an industry that relies on guiding consumption. It is crucial to take the initiative in the transaction process. It is not enough for a shopping guide to know about baby products. Be proficient, because today's customers are very picky, and they will only trust you if you convince them. Only then can you achieve the purpose of guiding her to consume!

Four. Those with large quantities are the ones who make money - this sentence is equally applicable to other industries. We must develop products with strong repeat consumption of baby products (food, underwear, coats, diapers, toiletries, daily necessities)

5. It costs money to catch two colds and eat health food for half a year—— — Many consumers will buy milk powder and rice noodles for their children, but they are reluctant to buy health products for their children. They feel that they are more expensive, but now the hospital charges are so scary, and even a small cold can cost hundreds or even thousands of yuan. Let the shopping guide learn this sentence and let her learn to instill this theory into customers: colds are very likely to occur in children. If they take health supplements at the beginning, the colds can be reduced or avoided. In fact, money will eventually be lost. They were spent, but one was spent on the hospital and the other on food for the children.

6. From infants to infants————The store name used to be So-and-so Baby Products Store, but now it is called So-and-so Baby Store. The one-letter difference means two different things in the market. In the past few years, when the competition was not fierce, it was enough to make products for infants and young children aged 0 to 3 years old. Now that the competition is fierce, it is necessary to extend the product to the children's range to gain a larger living space.

7. Don’t make maternity clothes if the area is small - Many novices believe that doing a good job in maternity business is an important step in the early stage, so even if the area is limited, some maternity clothes are still available. Just like when we go to a restaurant, what we really eat are the 3-4 dishes. But if there are only 3-4 dishes, we will not go because there are too few choices. In the same way, there are not many maternity clothes. Customers have little room for choice. If you buy too much, it will overwhelm the market, so don’t sell maternity clothes in small stores!

8. Purchasing is more difficult than selling - baby products cover: food, lathes, toys, books, care, maternity products, postpartum products, coats, daily necessities, bedding, gifts, souvenirs, The shoes and hats industry spans a particularly large area with a wide variety of products, and the market is fragmented. Food and some well-known brands have regional restrictions. Currently, there is no market in China that allows consumers to buy all the goods in one place. "It is difficult to buy all the products they want to buy." This is the biggest headache for baby product stores.

9. Whether you can make money or not - Many mothers compare product prices when they have nothing to do when they are pregnant. No industry can compare for such a long time (10 months) like baby products. It’s easy to choose products like Johnson & Johnson and Pigeon. They can remember all the price differences. Once a new store opens, they don’t think about what to buy. They first try to find which product of yours has a higher price than others, and then they have the basis for it. It tells you which product is more expensive than which product, how much more expensive, and finally tells you that your products are expensive, so baby product stores must have some products that are "profitable or not" and do not add profits, just to attract customers.

10. Try it and you’ll be done. A few years ago, you might be able to open a baby products store with a try mentality, but now you’re bound to fail with this mentality. Because the market is no longer what it used to be. It has now entered an era of all-round competition. Because a boss with a try-it-and-see mentality cannot find a large store, buy a full range of goods, and operate with patience. It is impossible Go and learn product knowledge and baby care knowledge seriously. Nowadays, baby supplies stores must have all these. If you just give it a try, you will definitely fail!