Who can give me an overview of Chaonan Electronics City? I want to get involved in the electronics industry!

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The situation of Chaonan Electronic City: Regarding the operating conditions of Chaoshan electronic component merchants in East Guangdong Electronic City.

Specific operating conditions

Main types of devices operated : Transistor, thyristor, field effect, three-terminal voltage regulator, magnetic chip, electrolysis, capacitor diode plate, integration, IC single-row integration, chip integration, chip optocoupler, etc.

The author Among the 36 small merchants visited in the Guangdong Electronic City, 6 were female. The average age was 37.4 years old. The educational level was: 5 high school households, 3 junior high school households, and 1 primary school household. Others were unwilling to disclose.

The business situation is as follows: the average time for merchants to settle in is 6.35 years, the longest is 14 years, and the shortest is 1 week; the average first-phase investment is 136,400 yuan, with a maximum of 500,000 yuan, and a minimum of 20,000 yuan; the average annual income is 59,000 yuan, The maximum is 120,000 yuan and the minimum is 12,000 yuan. The main expenses are rent, taxes, etc. Shops close to the street require 9,000 yuan in annual rent, which is paid once every three years. Various taxes have to be paid over 3,000 yuan every year. The initial investment is mainly used In terms of rent and inventory, one of the bosses surnamed Lin partnered with a friend to do an integrated business. They just settled in for a week and invested an initial capital of 500,000 yuan, and the inventory accounted for more than 400,000 yuan. The sales channels are retail and wholesale, mainly Wholesale. Merchants generally report that integration has high investment and high income.

The current opinions of the merchants visited by the author on the East Guangdong Electronics City in Chaonan Chendian are: basically satisfied, 30% have a good attitude, and 30% are satisfied. accounted for 10%, and 60% of the merchants said that the current market is sluggish and business is difficult to do.

Report problems

Profits are not good, the market is depressed, and business is difficult to do. Local The government does not support it and cannot support it, so most of them have moved to Shenzhen. More than 400 have moved to Shenzhen. The prosperity 7 or 8 years ago no longer exists. Another reason is that the devices produced are backward, many of them are labor-intensive and the packaging is not good. , packed in cartons, with backward technology and equipment. The merchants interviewed in Chendian Yuedong Electronic City reported that in the past few years, some merchants exchanged fake ones for genuine ones, substituting inferior ones for better ones, resulting in bad reputation. It also reflected that taxation was not standardized. In 2000, the local tax per household was RMB 160,000, which scared away a number of Sino-foreign joint ventures. The traffic problem is that Guangdong Electronic City is located in Chaonan District of Shantou, and the transportation is relatively congested compared to Shantou urban area. Regarding publicity, merchants reported that Guangdong East The publicity of Electronic City is not enough.

There are not many varieties of electronic components, unlike the manufacturers in 2000, which had many products. As a result, the customer base is engaged in scientific research experiments or other electronic devices

There is a shortage of some necessary parts for maintenance, so you have to go to Shenzhen to get the goods.

Another problem reflected is the rise of the Shenzhen electronics market, such as New Asia, SEG, Overseas Chinese and other professional electronic cities.

Businesses report that Shenzhen has greater room for development, and the Shenzhen local government supports it in terms of funding, infrastructure, environment, etc. Technically speaking, Shenzhen has introduced many advanced foreign technology equipment production lines.

When asked whether he would consider moving to Shantou if a professional electronics market were to be built in Shantou, one merchant said that it would be impossible to move and that he would not be able to leave. He had already settled in Chaonan Electronics City and had a certain reputation and a certain amount of experience. Customer base. There is also a merchant who makes transistors. He thinks it is not suitable to go to Shenzhen. There are many electronic component manufacturers there and the competition is fierce. There are also two merchants who have a wait-and-see attitude. Among the 11 merchants who have made it clear that they Among them, 5 households are considering moving to Shenzhen.

The feasibility and necessity of establishing an electronic market

Shantou is the central city in eastern Guangdong with convenient transportation. Moving to Shantou solves the problem of transportation The problem of occlusion.

The establishment of a professional electronics market in Shantou can promote the development of Shantou's electronics industry. The development of the electronics industry can drive other related industries, such as the toy industry in Chenghai, and can also promote the electronic technology research and development work of Shantou University. .The research and development work of universities is proceeding smoothly, thus bringing technical support to Shantou electronics industry and promoting its rapid development.

East Guangdong Electronics City also has a certain fixed regular customer base, including the Department of Electronics of Shantou University and other universities. Consumer groups, as well as local electrical components and accessories stores.

To overcome the shortcomings faced by the electronic city in eastern Guangdong one by one. Standardize taxation, strengthen transparency, introduce foreign investment, and provide lower preferential prices.

Preferential conditions, three years of local tax exemption, rebuilding the integrity of Shantou, and building momentum with the help of the Spring Tide Action.

The government should play its macro-control government function to drive foreign investment and guide economic development. The introduction of foreign investment and its production lines, with Come to update the old equipment in Chendian.

Attachment: Guangdong Electronic City

Yuedong Electronic City is one of the largest open electronic product wholesale and retail markets in the country, covering a floor area 15,000 square meters, with a construction area of ??41,000 square meters, 728 stalls, 180 commercial and residential buildings, and a total investment of 150 million yuan. The electronic city has tap water, cable TV, program-controlled telephones, fire protection facilities, publicity boards, and radio Services, etc., there are two motorcycle lanes. Motorcycles can drive directly to the third floor. In addition, banks, post and telecommunications, industry and commerce, taxation, security and other service facilities are all available; the electronic city mainly deals in various series of components and household appliances. , communication equipment, audio and video equipment, etc. The products are complete and the prices are cheap. Shopkeepers in Electronic City can sit in their stores and receive customers from all over the country who come to buy goods. They also provide services to customers from all over the country. Mail ordering is a non-face-to-face business. Transaction is like "buying cattle across the mountain". How can we make this service satisfy customers? Mr. Cai Zhenrong, a young entrepreneur in Chendian Town, said it well, "The current market competition is very fierce, and the survival and development of enterprises depend on: internal science of enterprises Management, broad consumer participation, guaranteed component quality, excellent service and reputation.

Suggestions for the development of electronics market in Shantou

Wang Xuejun

1 Shantou as The special economic zone, with its superior geographical location, further improves the level of utilization of foreign investment and promotes the development of national industry. Research and formulate effective measures to improve the level of utilization of foreign investment and eliminate practices that violate the principle of mutual benefit in the utilization of foreign investment. It is also necessary to prevent eating due to choking because problems arise in the utilization of foreign investment. Stop using foreign capital.

2 Government departments support the development of the electronics industry. When the industry develops, it can increase product sources and reduce costs for the electronics market. Electronics companies can implement famous brand strategies. In the process of creating famous brands , the company has improved its own quality, talent management, and product quality. The overall strength of the company has been improved, laying the foundation for its future development. Of course, this will be a long-term process. We must not only have a strong brand awareness, but also pay A lot of time, money and effort.

3 For the electronics market to develop, it must develop and produce supporting products, provide equipment for transforming traditional technologies with electronic information technology, and provide consumer electronics products. Improving the level, increasing economies of scale and enhancing competitiveness in the international market require the unremitting efforts of our electronic production technology workers. Therefore, we must introduce talents and retain talents.

4 Improve the investment environment and re-establish Shantou's credibility and image, and the development of the local economy. Only when the economy develops will there be demand for electronic products, and the market can become bigger and stronger.

If Shantou wants to develop a professional electronics city, it needs to learn from other regions. The successful experience of development, more importantly, is to position according to its own actual situation, create an excellent consumer environment, innovate and standardize the quality, price, after-sales service and management issues of rental counter operations. For example, learn from the successful experience of Zhongguancun Electronics Market. Since From 1999 to now, Hailong, Pacific, and Silicon Valley have always been three pillars of the Zhongguancun market. The three major electronic markets have a business area of ??more than tens of thousands of square meters, and Silicon Valley has the fewest stalls, 520. In years of competition, the three major electronic markets in Zhongguancun have Giants Pacific, Dragonsea and Silicon Valley Computer City have gradually formed their own unique market positioning and maintained their own shopping groups through misaligned operations.

Pacific positions itself as fashionable and high-quality, with a focus on mid-to-high-end and a good shopping environment. It has captured most notebooks, digital consumers and some DIY users; Dragonsea has won the favor of most DIY users relying on its good geographical location and the advantage of many counters; while Silicon Valley Computer City has become Zhongguancun's flagship store mainly through wholesale. Product wholesale distribution center.