Sales 2023*** work plan 7 articles

Sales 2023*** Work Plan 1

Time continues to follow its eternal laws, and another year has become history, and it remains the same. Like many years in the past, the year xxx that has become history also has many good memories and many emotions. 20xx is an eventful year for the liquor industry. Although the impact of the global financial crisis in 20xx is gradually weakening, it will take some time for the overall economy to recover. The state's adjustment of the liquor consumption tax also caused a period of commotion in the industry. This was followed by a nationwide crackdown on drunk driving and a local ban on alcohol, which made the liquor industry even worse. In such a bumpy year, we stumbled along the way, and the joy and sadness, xxx and helplessness, confusion and emotion are really infinite emotions -----

1. Responsible area Review and analysis of sales performance

(1) Performance review

1. The total annual cash return was 1.1 million, exceeding the company's tasks;

2. Successfully developed four new customers;

3. Layed the foundation for the company’s operation in key regional markets in southwestern Shandong, with Jining as the center;

(2) , Performance Analysis

1. Although I have completed the cash collection task stipulated by the company, it is still far from the goal of 2 million that I set. The main reasons are:

2. The key market positioning in the first half of the year was not clear and firm. It was first positioned in Pingyi. However, due to the particularity of the Pingyi market (local protection) and the subsequent shift of the focus of dealers, Beer ultimately changed my mind. Secondly, I was optimistic about the Surabaya market. Although the market environment was very good, the dealers' cooperation was too poor, so I gave up again. It was almost the end of the year until I finally chose Jinxiang "Tianyuan Non-staple Food"!

3. The new customer expansion speed is too slow, and the quality of customers is poor (most of them are small customers and have low strength);

4. The company's service lags behind, especially delivery, which not only affects the market, but also affects the sales confidence of dealers;

5. In terms of opening up new customers, although 4 new customers, but there are still two short of the goal of six that I set. Moreover, three of these four customers are small customers, and the sales volume is also very average. This is mainly caused by my own subjective opinion. I don’t pay much attention to customer quality in order to collect money. As the saying goes, "Choice is more important than effort." The dealer's "strength, network, distribution capabilities, cooperation, and awareness of investment" directly determine the quality of market operations.

6. Our company has been operating in Shandong for three full years. The mistake in the past three years is that we have not focused on the key points. Therefore, we have learned from the experiences and lessons of previous years. This year I personally I also incorporated the search for key markets into my regular work, and finally decided to operate the Jining market with Jinxiang as the core in November 20xx. Through two months of market operation, I also gained some experience and laid the foundation for next year's operation. chu

2. Personal growth and shortcomings

With the care and support of the company leaders and colleagues, in 20xx I personally achieved great results in business development, organizational coordination, management and other aspects. There have been great improvements, but there are also many shortcomings.

1. The ability to self-adjust the mentality has been enhanced;

2. The ability to learn, foresee and control the market has been enhanced;

3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;

4. The understanding of the overall market needs to be improved;

5. The management experience of the team and the overall regional market The operational capabilities need to be improved.

3. Mistakes and deficiencies in the work

1. Pingyi Market

Although local protection is more serious, we have coordinated through relationships and added Although the market operation is low-key, there is still a certain market. Moreover, it has been proven through a period of time that the special songs developed by dealers are very suitable for consumption in the rural market. Before the off-season, because I failed to communicate effectively with the dealers and the service was not in place, the dealers ended up focusing most of their energy on beer.

What was even more wrong was that the agent picked up another liquor - Yimeng Folks. Moreover, the manufacturer had great support and downplayed it for us.

2. xx market

Although the dealer's character is problematic, the market environment is indeed very good (no local strong brand, no local protection----) and Shili Liquor Alley has been operating as a hotel for more than a year, and there are certain positive factors in the market. Later, it expanded the circulation market, and the market response was very good. The mistake was that the dealers were not suppressed in terms of fees in advance, which led to an imbalance in management and control later on, which ultimately led to the failure of the cooperation and the failure of the success. The key is that my personal skills are not strong enough, my foresight of things is not enough, and my reaction is not fast enough.

3. xx market

The market foundation of xx is still very good, but the dealers’ investment awareness and company management are so poor that after we withdrew, the market fell seriously. I made several mistakes in this market:

(1) I failed to guide dealers to operate the market according to our ideas and relied too much on manufacturers;

(2) I did not Look for other suitable potential high-quality customers to supplement at the appropriate time;

4. Among the new customers I visited throughout XX, more than 10 had strong intentions, and most of them came to the company for inspection. . However, there was very little implementation in the end. The reason was that the later follow-up was not in place, and I was not confident enough, which wasted a lot of resources!

4. Work development and problem solving in some old markets before xxxx

Due to our poor grasp of the market and poor cost control in the past, the market before 20xx still had cost conflicts. After consultation with the company leaders, we adopted the principle of "xxx development" and adopted the policy of "one policy for one place" to solve different problems for different markets.

1. Tengzhou: Although the company has expenses, it must pay back the money , it can be solved in the form of sending a proportion of the goods in excess, which can be accepted and understood by both parties;

2. Weishan: Make the packaging and bottles by yourself, the company’s expenses will be used as drinks and sold by yourself;

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3. Surabaya: Tongtengzhou

4. Yicheng: Not yet resolved

Through the above methods, each market problem was solved one by one. Although there were some resistances in the early stage, they were all solved later. It has been accepted and operated relatively smoothly, which completely solved the previous mentality of being overly dependent on manufacturers. 4. The "office plus dealer" operating model operates the regional market

According to the actual situation of the company and the market in recent years. situation, we have been exploring a shortcut to operate the market to truly reflect the effectiveness of the "office plus dealer" operation, but it must meet the following conditions:

1. The market environment should be good, even if it is not very good But it cannot be too bad, for example, local protection is too severe, local power is too strong, etc.;

2. The quality of dealers must be good, such as "strength, network, distribution, cooperation", etc.; office operation Specific matters:

1. Management offices and localization of personnel;

2. Popularization of products, mainly targeting mid-range consumer groups;

3. The operation is channelized and personalized, focusing on distribution channels, focusing on large customers;

4. Focus on supporting first-tier merchants, and the office truly reflects the role of co-sales;

5. Some suggestions for the company

1. Strengthen hardware investment in products, and the first impression of the product should give people a feeling of "value for money, value for money";

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2. Improve various rules, regulations and salary systems so that they can give full play to the subjective initiative of personnel;

3. Concentrate superior resources to focus on model markets;

4. Pay attention to the creation of brand image.

In short, the achievements in xxxx have become history. What awaits us will be the new xxxx year. Standing on the threshold of x year, we see What comes is hope, a bumper harvest and fruitful results!

Sales 2023*** Work Plan Part 2

Many peer manufacturers started their business relying on putty powder. The market conditions in the past two years are very important. Producing putty powder is very beneficial, but our company has lost a good opportunity. Many quality problems have caused customers to lose confidence, and the sales staff have no confidence in their products.

"To be a good company, you must make good products." Regarding putty powder, I personally believe that we must concentrate resources to make the product well first, then talk about marketing, then the brand, and then make money. The richness and diversity of our company's products are unparalleled by its peers. The added value of interior and exterior wall paint products is relatively high and the market space is large. Next year, we will increase the promotion of paint products and auxiliary material products in the greater Quanzhou area.

After experiencing the economic contraction in 20xx, many industries have been affected and impacted to varying degrees. 20xx should be a very challenging year for many companies. How to survive? Industrial upgrading and economic transformation are topics of public discussion. In 20xx, we should be cautious about our company's decision-making direction and not be too optimistic in evaluating the market. In particular, we should be more vigilant about the control of customer arrears. We should also handle debts owed to major customers and advances for major projects within our capabilities. In addition to increasing efforts to develop the distribution network, we must also do a good job in internal management, reduce waste, and save unnecessary expenses. Mechanically, it motivates employees, maximizes their potential, and strengthens employee cohesion and creativity; institutionally, it improves corporate execution and operational capabilities, reduces internal friction, and enhances corporate profitability.

My personal work plan in the new year will focus on the following aspects:

1. Implement the formulated marketing model: ⑴Bilong high-end brand powder sales rebates ⑵Bilong Deployment and operation of Longqi store ⑶ Implement annual rebate policy for ordinary powder for high-quality customers ⑷ Develop regional general agent model for waterproof materials ⑸ Develop customer processing cooperation model ⑹ Carry out product packaging elimination and update ⑺ Plan regional outdoor advertising investment ⑻ Explore dealer gifts Supporting and Procurement ⑼ Establish a corporate WeChat public platform and online mall ⑽ It is recommended that wall dragon texture paint be independently operated by a dedicated person

2. Implement customer receivable control: ⑴ Require high-quality customers to sign annual sales volume ⑵ In finance The database sets credit limits for different customers, ⑶ sets the base of customer arrears in each region and the reward and penalty ratio for the person in charge, and ⑷ carries out mandatory recovery and legal proceedings against bad debts and defaulting customers. < /p>

4. Personnel management suggestions:

⑴ Authorization and allocation plan for workshop management personnel ⑵ Implementation of production workers signing labor contracts ⑶ Delivery driver management and vehicle cost management ⑷ Deployment and deployment of business personnel in each region Sales target setting

⑸Continue to increase the reserve of outstanding talents, implement performance appraisal, and carry out survival of the fittest.

5. Develop internal material management processes:

⑴ Implement institutionalization and emphasize warehouse management and shipping processes ⑵ Supervise and sort out inventory products and packaging bag digestion ⑶ Standardize raw material procurement processes and inventory management ⑷ Supplier selection and raw material cost control

6. Accounts and fund management:

⑴ Recover bad debts, eliminate dead debts, and sue Lai Lai

⑵ Suggestions The company's remittance account is managed by the cashier, and the customer's remittance information is bound to the cashier's mobile phone.

7. Company structure reform and adjustment:

⑴Implement business commission distribution reform plan:

Business commission will not be calculated based on shipments, but will be calculated based on receipts. Amount calculation; high-end brands with high value-added products will add an additional 2% commission.

⑵ Implement business vehicle management and attendance methods

⑶ Implement company business reimbursement standards and processes

⑷ Further improve the company’s entire management system

⑸Business culture construction and formation of corporate value system.

7. Suggestions for improving employee welfare:

⑴ Implement a regular work schedule, rest every Sunday, and take holidays on statutory holidays. ⑵ Improve the functional quality of employees and provide employees with training and learning opportunities. ⑶The company occasionally organizes dinner parties for sales staff and management staff. ⑷Distribute materials or gifts to workers appropriately during holidays. ⑸ Develop high-end shoes and clothing for management personnel as corporate benefits. ⑹ Improve the employee accommodation environment and provide car distribution and car purchase subsidies. ⑺ Provide internal employees with home decoration, material discounts or sponsorship. ⑻Select outstanding employees, establish excellence awards, and implement stock allocation and dividend distribution for key employees.

Sales 2023*** Work Plan Part 3

Time always passes quietly, and 20xx gradually leaves us. In order to carry out the work in an orderly manner in 20xx, now The following work plan is specially made:

1. Daily maintenance and update of the company's website

Timely update of the company's website background information and product pictures, manage and update the content of the company's website so that it In a state of constant updating, spend about an hour every day updating the product keywords and product introductions on the backend of the company's website.

2. Online promotion

1. Pay attention to the ranking of product information on Baidu, and register various b2b platforms, Tieba, etc. (when registering e-commerce website information, the content must be detailed, detailed company information, detailed product supply information)

< p>2. Use relatively well-known websites to publish our company's information and products to expand the visibility of our company's products, such as Good Speaker, One Call and Hundred Responses, Lights, Global Economics and Trade, Global Kitchen and Bathroom, etc.

3. Due to different seasons, targeted product release

1) From February to April, mainly promotional products, advertising pens, advertising sabers, contouring sets, keychains, storage bags, cups , ornaments, advertising mouse pads, seasoning bottles, etc.;

2) From May to July, mainly advertising bottle openers, fans, picnic bags, picnic mats, beach chairs, outdoor tableware, heatstroke prevention gift boxes, etc. Mainly;

3) August to October. Lock cups, crisper boxes, travel tableware, vase ornaments, silk paintings, tempered glass bowls, etc.;

November to January next year, quilts, cashmere scarves, efficiency manuals, notebooks, fitness supplies, dry goods gift boxes etc.;

4) Post some targeted posts for special festivals;

4. Always pay attention to QQ dynamics, grasp the content of customer consultations, answer customer questions in a targeted manner, strive to develop and track potential customer resources online, and use timely online tools, telephone communication, etc. to complete sales work.

3. Management of xx software

1. Update product content on xx software at any time, release new product information, set aside 1 hour every day to timely update business opportunities (product keywords, product content, product titles) on Tianyou Software, and add new product business opportunities in a timely manner < /p>

2. Manual input of xx software, one hour a day

4. Learning of product knowledge

Product performance, usage, etc., so as to better communicate with customers when answering the phone .

Sales 2023*** Work Plan Part 4

How to plan the sales work plan? Salespeople think about working harder to find customers each week, but the problem is that their schedules don’t reflect that intention. When we train our sales teams, we ask them to talk about how much time they allocate to prospecting, and the response is usually, “Well, I don’t have time to do that, my schedule is full.” In other words, they There is no plan to proactively find customers. Not long after, a month has passed, and maybe they will seriously spend a few hours to find customers. No wonder their sales channels are facing the result of another "drought".

Therefore, before you spend money to buy some tools that may save time or attend time management training courses, it is best to first examine whether you are doing your best to save time: whether you have the ability to delay immediate gratification, Put off doing things that will bring you immediate pleasure and happiness, and instead carefully plan and organize your work. Of course, taking more time management classes won’t help if you don’t work hard to develop the skill of delayed gratification. When you really want to be productive every day or week, remember to plan your work first.

Planning your work week means slowing down and taking time to think. As Henry Ford said: “Thinking is perhaps the most difficult thing in the world, which may be why only a small number of people like to think.

"You have to realize that organizing your own work schedule can be a relatively boring thing. It's not as adrenaline-rushing as providing services to clients or attending meetings, but it is extremely important. Planning work means You need to master the skill of delayed gratification, because smooth sales channels and consistently good sales results will not appear today or in the next week, but may only appear in future work.

< p> Once you make up your mind to plan your work, then you have to make enough time on your schedule to actively develop customers, and treat this time as precious gold, because these time are indeed as precious as gold.

Sales 2023*** Work Plan Part 5

Under the unified deployment of the company, the sales department in xx will focus on economic benefits and maximize the company's profits as the goal to develop external markets. , pay close attention to production management, ensure quality internally, and be market-oriented. Facing the challenges of this year's global financial crisis and seizing opportunities, all the staff of the sales department worked together and worked together to complete the sales tasks for this year. Now we will The work is summarized as follows:

1. Sales situation in xx

In xx, after our company was promoted in exhibitions such as Beijing and Shanghai and in professional magazines such as Huicong and Discovery Resources, our company’s The xx brand products have a certain degree of popularity, and domestic and foreign customers have a certain understanding of our products. In xx, the boss set a sales volume of xxxx million for the sales department, and our sales department completed the cumulative sales for the year. The total amount is xxxx million yuan, the production and sales rate is 95%, and the payment recovery rate is 98%.

2. Strengthen business training and improve overall quality.

The product sales department is responsible for the sales of all the company's products. Sales, as you can imagine, have great responsibilities and arduous tasks. Establishing a high-quality sales team that is good at fighting is crucial to completing the company's annual sales tasks. "If you want to do your job well, you must first sharpen your tools." , in line with the goal of improving the comprehensive business quality of sales personnel, all staff in the sales department must carry out professional skills training to further improve sales business knowledge. This year, the company added the online version of Suda 3000 financial management software, so that sales and financial management can be clearly understood. The timeliness is reflected. Our sales staff learned and grew up under the training of xx City xxxx Technology Co., Ltd. The professional knowledge and internal information of the company are confidential, and everyone must have professional ethics. The boss leads the sales department. As the top leader, I hope to strengthen the supervision, criticism and professional guidance of our employees, so that our sales staff can learn more professional knowledge, improve their technical functions and increase their self-value. In XX, I studied ISO internal audit training and accounting professional knowledge training. , and obtained a nationally recognized certificate. In the past year, we have used the management knowledge and methods we learned to fully practice the report in our company's production management, and the results are satisfactory.

3. Build a marketing network. , Cultivate sales models.

Microphone wire sales are the focus of our company's product sales department. The quality of the sales situation will directly affect the company's economic benefits. Over the past year, the product sales department has insisted on consolidating old markets, cultivating new markets, developing market space, tapping potential markets, using our company's brand awareness to drive product sales, and established a local-based company with xx as the main body. A sales network that radiates throughout the province and even the country.

4. Pay attention to industry trends and grasp market information.

With the increasingly severe market competition in the electronic product industry, information plays an increasingly important role in the marketing process, and information is benefit. The sales department pays close attention to market dynamics, seizes business opportunities, seeks benefits from information, and institutionalizes, standardizes, and regularizes market research and information collection, analysis, and sorting. The product sales department has established stable and reliable information channels through market surveys, business negotiations, newspapers and magazines, industry associations, and computer networks, and has paid close attention to industry development trends; it has established customer files and manufacturer files, and strives to collect basic information. ; It is necessary to actively dispatch business personnel according to market conditions to track and grasp the dynamics of various domestic sales markets.

5. Keep up the good work and meet new challenges.

Looking back on the past year, all the sales staff of our sales department have been hard-working, proactive, and united to achieve good sales results.

Achievements belong to the past. Looking to the future, the road ahead of the sales department is longer, more difficult, and more arduous. All business staff in our sales department unanimously stated that they must exert their enthusiasm, initiative, and creativity in their work in XX, fulfill their job responsibilities, and go all out to do a good job in sales in XX. They must have a deep understanding of the trends in the electronics industry, and they must Further develop and consolidate the domestic market and create higher sales performance for the company.

Happy New Year, I wish our xxxx Technology Co., Ltd. to reach a higher level of sales performance in XX, to be at the forefront of the electronics industry, and to move closer to our ideals.

Sales 2023*** Work Plan Part 6

In order to promote ** chemical fertilizer operation work and develop the chemical fertilizer operation market, in accordance with the spirit and requirements of **** relevant documents, * is specially formulated *Fertilizer management 20xx work plan.

1. Background Overview

In 20xx, our unit will further strengthen our unit’s chemical fertilizer operation work based on a series of relevant documents and meeting spirit of **** on chemical fertilizer operation work. We have earnestly carried out special research activities on the chemical fertilizer market, which has contributed to increasing agricultural efficiency, increasing farmers' income and rural stability, promoting the high-quality supply of agricultural production materials, and ensuring the normal operation of agricultural production.

At present, the fertilizer market in our county has a large capacity and is developing in a multi-polar manner. There are a dazzling variety of fertilizers, and there is a mixed bag. There is no leading product in the overall market, and there is no brand that is famous in the market. Basically, there is no leading product in the market. They are some chemical fertilizers that rely on the technical services of agricultural technology stations, that is, seeds, fertilizers, pesticides and technical services to promote and apply them. The majority of dealers have shown strong interest in operating new brand fertilizer varieties. Therefore, it is urgent and necessary to formulate a fertilizer market operation plan for our unit and implement fertilizer marketing work as soon as possible.

2. Work Objectives

The overall goal is to establish a fertilizer marketing team with qualified quality, excellent business and excellent work style, and to regard fertilizer management as a regular job in our library , providing comprehensive user services for the entire process of fertilizer sales, including pre-sales, sales and after-sales.

Pay attention to the quality of fertilizers, strengthen the tracking and investigation of fertilizer quality, improve relevant rules and regulations, and make fertilizer operation work regular, standardized and institutionalized.

Specific goals: In 20xx, we will mainly make ideological preparations and organizational preparations, implement systems, and have personnel in place. Seriously study and deeply understand the spirit of relevant superior meeting documents, do a good job in market research and market forecasts, plan layout, select customers, plan marketing networks, and set short-term and long-term development goals.

3. Implementation steps

To do a good job in chemical fertilizer operations, we must start from sincerely serving "agriculture, rural areas and farmers" and continuously expand the marketing market.

The first is publicity and training to allow farmers to master fertilizer-related knowledge. Help farmers and agricultural input operators establish brand awareness, quality awareness, and safety awareness, and inform farmers of technical knowledge on fertilizer use and fertilizer quality and safety knowledge. Every year, we use publicity vehicles, printed promotional materials, and TV, radio, newspapers and other news media to carry out a series of distinctive publicity activities to deliver products and technologies to rural areas to help farmers solve technical problems encountered in agricultural production. While strengthening publicity to farmers, we will use the slack seasons and off-seasons to strengthen professional and technical training and education for farmers and agricultural input operators, so that agricultural input operators know how to manage chemical fertilizers well, and farmers understand how to use chemical fertilizers. .

The second is to do a good job in trial marketing of new varieties of chemical fertilizers. Establish a marketing point in every town and town in the county, select a dealer with a good social reputation, a certain economic foundation and a sales market, sign a fertilizer operating contract with it, and strictly perform relevant economic procedures in accordance with the contract requirements.

The third is to choose the opportunity to establish agricultural professional and technical cooperatives. The members are mainly farmers (about 70%), supplemented by dealers (about 30%). Our unit is responsible for organizing the organization, with the purpose of establishing a stable and continuously expanding fertilizer marketing network system and agricultural technology service system. .

4. Safeguard Measures

(1) Strengthen organizational leadership

Superiors attach great importance to fertilizer operation work, which is a great responsibility and of great significance. Since my unit's chemical fertilizer business started late, I am not very familiar with the related work, and there are not enough manpower for marketing and other aspects of talent, so the industrial work has been temporarily arranged to be taken care of by the office.

Our unit will gradually decompose tasks, clarify responsibilities, and establish and improve a leading group for chemical fertilizer business market work led by the unit's leader in charge, to further strengthen coordination and organization of chemical fertilizer agricultural input market work.

(2) Strengthen market supervision

Industrial functional departments will effectively assume the important task of developing the market for chemical fertilizers and agricultural materials, especially strengthening marketing efforts in key regions, key links, and key seasons to ensure The fertilizer market operates in an orderly and healthy manner.

(3) Improving the system

Improving the system and improving the responsibility system are important guarantees for doing a good job in chemical fertilizer operations. It is necessary to focus on establishing and improving the following five systems: first, the fertilizer operating system, second, the marketing personnel management system, third, the financial management system, fourth, the market supervision system, and fifth, the quality feedback system.

(4) Establish an effective fertilizer business credit system, and establish customer files on quantity, quality, business credit and other contents for farmers and dealers one by one, as the main basis for customer assessment and store upgrades. Dealers and individuals who use and sell fake and inferior chemical fertilizers and other agricultural inputs will be banned from the market and their unit's qualifications for using and selling chemical fertilizers will be cancelled.

(5) Carry out publicity and training

Strengthen training and education for fertilizer dealers and farmers to improve their quality awareness, credit ethics and legal business awareness. Strengthen the training and education of fertilizer marketing personnel, improve the management level, technical level and civilized marketing ability of marketing personnel, and cultivate a capable and efficient fertilizer marketing team.

(6) Guarantee the working capital and marketing funds for chemical fertilizer operations

Efforts should be made to obtain special working capital for chemical fertilizer operations from the superior authorities, and to strive for special marketing from the local finance and agricultural departments. funds to ensure the smooth progress of fertilizer operations.

Sales 2023*** Work Plan Chapter 7

According to the company’s total sales volume of 100 million yuan in Shenzhen in xx, the total sales volume of 50,000 units, and the company’s xx target The channel strategy makes the following work plan:

1. Market Analysis

The price war in the air-conditioning market for several consecutive years has gradually started. The low-end demand in the secondary and tertiary markets, as well as the continuous improvement of urban construction and people's living standards and the arrival of product upgrading, have driven the continued growth of the primary market, thus driving the expansion of the overall market capacity. The total domestic sales in xx reached 19.5 million units, an increase of 11.4% compared with xx. It is expected to reach 25 million-30 million units in xx. According to industry data, the global market capacity is between 55 million and 60 million units. The Chinese market capacity is approximately 38 million units. According to the division of regional market share capacity, the capacity of the Shenzhen air-conditioning market is about 400,000 units, and the sales target of 50,000 units accounts for about 13% of the market share.

Galanz currently sells air conditioners in Shenzhen The market share is about 2.8%, but according to industry data, it has been in a "shuffle" stage in recent years, and brand market share will form a high degree of concentration. According to the company's strength and the product line in xx, it is entirely possible for the company to achieve its annual sales target in xx. In xx, there were about 400 air-conditioning brands in China, which dropped to about 140 in xx, with an average annual elimination rate of 32%. By xx Under the "encirclement and suppression" of first-line brands such as Gree, Midea, and Haier, there are less than 50 active brands in China's air-conditioning market, and the elimination rate reaches 60%. In XX, LG was accused by the United States of dumping; Kelon encountered financial problems and its market share declined sharply. Xinke, Changhong, and Oaks have also been adversely affected by companies and brands, and their market share has also declined. Japanese brands such as Panasonic and Mitsubishi were affected by the strong anti-Japanese sentiment of the Chinese people in XX, and their market share dropped significantly. Galanz air conditioners are showing a rapid growth trend in the Guangdong market. However, the market foundation of xx is relatively weak, the team is still relatively young, and the brand influence still needs to be consolidated and expanded. Make the following work plan based on the above situation.

2. Work Planning

Based on the above situation, five tasks will be planned in xx:

1. Sales performance

According to Annual sales tasks and monthly sales tasks assigned by the company. Decompose according to specific market conditions. Broken down to monthly, weekly, and daily.

Break down monthly, weekly, and daily sales targets into various systems and stores to complete sales tasks in each period. And on the basis of completing tasks, improve sales performance. The main means are: improving team quality, strengthening team management, carrying out various promotional activities, formulating reward and punishment systems and incentive plans (based on market conditions and the actual situation of each time period). This work is done at all times regardless of the off-peak and peak seasons. During the peak sales season, we will implement strong sales promotion activities for professional home appliance systems such as Gome and Suning, and strongly promote large-scale terminals.

2. k/a, agent management and relationship maintenance

Effectively manage existing k/a customers, agents or k/a and agents that will be expanded And maintain relationships, establish customer files for each k/a customers and agents, understand the early sales and strength, and carry out the company's corporate culture dissemination and the company's new product dissemination in XX. This work was completed at the end of August. Spread from time to time after the peak season ends and before the peak season begins. Understand the basic situation of each k/a and agent responsible person, conduct regular visits and communicate effectively.

3. Brand and product promotion

Brand and product promotion will cooperate with and implement the company's regular brand publicity and product promotion activities from 20xx to xx, and plan some investment costs, which are relatively Low publicity and public relations activities to enhance brand image. Such as "Ganz air conditioning health, environmental protection, love my home" and other public welfare activities. If possible, joint promotion with various k/a systems can not only expand influence, but also establish good customer relationships. Product promotion mainly carries out some "road shows" or outdoor static displays for some product promotion and normal business promotion.

4. Terminal layout (cooperating with the channel expansion of business lines)

According to the company’s sales target for 2006, the popularity of channel outlets will increase significantly. According to this situation, at any time , actively cooperate with the work of the business department everywhere, and actively cooperate with the image construction of store-in-store, garden-in-garden, and store-in-cabinet (according to the requirements of the six atmospheres of the company's booth layout). Actively arrange work on promotions, sample loading tracking and product display. This work is carried out based on the needs of the company's business units. The layout standards are strictly in accordance with the company's unified standards. (Adjustments will be made in due course under special circumstances)

5. Planning and execution of promotional activities

The planning and execution of promotional activities are mainly carried out during the peak sales season from April to August 2006. The first Strictly implement the company's sales promotion activities, and secondly, flexibly plan some sales promotion activities based on the market conditions and competitors' sales promotion activities at that time. The theme idea is to avoid its advantages and attack its disadvantages, and focus on planning and execution based on the company's product advantages and resource advantages.