What are the methods of online promotion?

1. SEO/SEM: In the Internet era, when everyone encounters a problem, the first thing they think of is to search on a search engine. How to rank your website at the top of the search results has become crucial, which is also an important reason why SEO/SEM remains popular. \x0d\\x0d\2. APP advertising: Everyone has some software installed in their mobile phone, including WeChat, QQ, Douyin, Toutiao, etc. There are hundreds of millions of people active every day. As long as you find your Target group, delivery effect will not be bad. \x0d\\x0d\3. Database marketing: including IM promotion, EDM email sending, SMS text message sending, etc. The conversion rate depends on the matching degree of the crowd. Generally speaking, the cost is low and the return is acceptable. \x0d\\x0d\4. Classified information websites: The more famous ones are 58.com, Ganji.com, etc. The effects of different industries vary greatly, so you can handle them as appropriate according to your own situation. \x0d\\x0d\5. Community promotion: With content as the core, combined with your own industry, you can circle target users together to form a community and organize social activities regularly. This method is favored by many educational companies and is suitable for products that require a relatively long period of time to convert. \x0d\\x0d\6. Self-media channels: including Toutiao, WeChat public accounts, Baijia accounts, NetEase accounts, etc., regularly produce high-quality original content. \x0d\\x0d\7. Fission marketing: Through certain reward mechanisms, let users promote it for you. Many payment-for-knowledge platforms are adopting \x0d\\x0d\8. Resource cooperation: through website link exchange, advertising exchange, content cooperation, user resource cooperation, etc., to achieve mutual promotion between similar target websites. The most common resource cooperation method is the website link strategy, which uses website visits and resource cooperation between partners to promote each other. \x0d\\x0d\9. Encyclopedia promotion: Use the weight of certain platforms in search engines to create relevant encyclopedia entries to achieve marketing purposes. \x0d\\x0d\10. Question-and-answer promotion: The most common ones are Zhihu and Baidu. Through question-and-answer methods, they use people's subconscious psychology to leave a deep impression on users. \x0d\\x0d\11. Soft article promotion: A good soft article always makes you laugh at the end, but it also fits the theme very well. It requires deep writing skills, and the effect is much better than hard words. \x0d\\x0d\12. Map promotion: Mark the brand or company name on Baidu or Amap, and users can see you when using the map. The map has a wide spread, a large audience, and a high frequency of use, and is especially suitable for the public. Promotion of consumer goods. \x0d\\x0d\13. Video promotion: Make some highly relevant and high-quality videos and upload them to platforms like Douyin. Many people will notice you every day. \x0d\\x0d\14. Recruitment website: In the name of recruitment, it increases the exposure of the company. If used properly, you can get good returns at zero cost. \x0d\\x0d\15. Weibo promotion: Weibo is more open than social software. It can continuously output content, increase attention, and make good use of functions such as forwarding and lottery draws to quickly attract fans. \x0d\\x0d\16. Forum promotion: Post carefully prepared posts to popular forums to quickly get top hits, suitable for health products, such as acne removal\x0d\\x0d\17. Picture promotion: Pictures There are two types of promotion. One is to cooperate with search engines. Users click on the picture to jump to relevant links. For example, construction and decoration. The other type is in the picture business. The recently popular "Visual China" is a typical example. \x0d\\x0d\18. IM promotion: QQ, WeChat, Wangwang, etc., with low operating costs and winning by quantity.