Marketing inspirational stories

Marketing is a difficult road. If you want to succeed in this field, you must learn to persevere. Take a look at the following story. It will be helpful to you. Here is what I have compiled for you. Everyone, please refer to!

1

Everyone who has been to the temple knows that as soon as you enter the temple door, the first thing you see is Amitabha Buddha, with a smiling face to welcome guests, and to the north of him, there is a black mouth Black-faced Veda. But according to legend, a long time ago, they were not in the same temple, but were in charge of different temples.

Maile Buddha is enthusiastic and happy, so many people come, but he doesn’t care about anything, he is careless, and does not manage the accounts well, so he still cannot make ends meet. Although Wei Tuo was a good accountant, he had a gloomy face and was too serious all day long, which led to fewer and fewer people, and finally the incense was cut off.

The Buddha discovered this problem when he was checking the incense, so he put them both in the same temple. Maitreya Buddha was responsible for public relations and welcomed guests from all directions with a smile, so the incense flourished. However, Wei Tuo was selfless and meticulous, so he was asked to be responsible for the finances and strictly control them. Through the division of labor and cooperation between the two, the temple was flourishing.

In fact, in the eyes of a master employer, there is no useless person. Just like a master of martial arts, he can hurt people by picking flowers and flying leaves without a precious sword. The key is how to use it.

2

One day the zookeeper found that the kangaroo ran out of the cage, so they held a meeting to discuss and agreed that the height of the cage was too low. So they decided to increase the height of the cage from the original 10 meters to 20 meters. As a result, the next day they found that the kangaroo still ran outside, so they decided to increase the height to 30 meters.

Unexpectedly, the next day they saw all the kangaroos running outside, so the administrators were very nervous and decided to increase the height of the cage to 100 meters.

One day the giraffe was chatting with a few kangaroos, "Look, will these people continue to raise your cages?" The giraffe asked. "It's hard to say." The kangaroo said: "If they continue to forget to close the door!

Experience: There is a "basic", "serious" and "priority" to everything. Closing the door is the root, raising the cage is the last, and abandoning the root to chase the last, of course. No point.

3

Luo Guangming was born as a farmer in Yongxing County, Jinggangshan City, Jiangxi Province. Poverty has been closely linked to him since he was born. Yongxing is an old revolutionary base area, located in a remote mountainous area. For generations, our ancestors have lived on the only land they have, and their lives have become increasingly poor and miserable.

After two more younger siblings were added to the family, he began to work in the mountains with his parents at a young age. Working from dawn to dusk, the little grain harvested throughout the year could not satisfy the whole family. When Luo Guangming was 8 years old, he was old enough to go to school. According to his family's situation, he couldn't afford to go to school. However, his uneducated mother gritted her teeth and sent him to school, hoping that he could go to college and escape from this poor mountain village. The school is more than 10 miles away from home. Luo Guangming gets up before dawn. After helping his mother cook pig food, he takes a vegetable group to the school for class. After school in the afternoon, he walks more than 10 miles on the mountain road to help his father in the fields. farm work. Although he is already in school, Luo Guangming spent most of his time with farm work from elementary school to junior high school, and work became his main occupation.

The unforgettable hunger and fatigue have always been with him. However, the difficulties of life did not overwhelm the whole family. Although poor, my mother was very optimistic. Sometimes, when Luo Guangming falls to the ground so tired from working that he really doesn't want to get up, his mother always sings folk songs to him and helps him imagine the future. His mother's bright optimism deeply infected him. Looking at the distant mountains, he made a wish to his mother: He must be a man of achievement and let the whole family live a good life!

The strong desire to change poverty brought Luo Guangming Endless motivation. In 1990, Luo Guangming was admitted to a key high school in the county with excellent results. Luo Guangming used the knowledge he learned to work in the electrical appliance maintenance department during holidays. He earned his own tuition and completed three years of high school in the county. In 1993, he was admitted to Xiamen University with excellent results and majored in electronic engineering.

Working since childhood made him develop the habit of working hard with his hands. As for electronic technology, he also developed the habit of working hard with his brain. During the four years he studied at Xiamen University, Luo Guangming found his own world. At this time, although he was not clear about his direction, his interest in electronic engineering technology gave him a vague idea of ??the direction. In college, he picked up scrap parts and assembled bicycles by himself. He not only used them himself but also gave them to others. If any of his classmates' Walkmans or tape recorders broke, he would help repair them. When Luo Guangming graduated from Xiamen University in 1997, he not only had excellent grades, but also accumulated rich practical experience.

Change: The Drive of Salvation

After graduating from college, according to his own interests, Luo Guangming wanted to develop in his own field of electronic engineering technology. However, everything did not go as he did. As expected, many employers did not accept him. Survival forces forced Luo Guangming to make new changes. He must first find a job and then seek development. In May 1998, the well-known Yuehua Group in Xiamen recruited middle-level management cadres. Among nearly 1,000 people, Luo Guangming won the position of middle-level management leader of the group by virtue of his seriousness, rigor and innovation. However, the days of sitting in an office step by step made Luo Guangming feel boring and boring. Here, he was completely still and had no flow.

If you lose the joy of creation, you will not find the wings to fly. In August 1999, Luo Guangming resigned from his privileged job in Yuehua and returned to join the ranks of thousands of wage earners.

Occasionally inappropriate jokes. Just the day after Luo Guangming resigned, a disastrous thing happened to him: his father, who was far away in his hometown in rural Jiangxi, was diagnosed with liver cancer! When Luo Guangming hurried back to his hometown, he saw that he was weak and weak at the county hospital. When talking to his father, he couldn't say anything. Because there was no money for hospitalization in the hospital, his parents chose to go home to treat his illness and work. After that, Luo Guangming sent 1,000 yuan back to his parents every month. With this money, his father could still take medicine to survive.

After staying at home for three days, Luo Guangming set off back to Xiamen. In order to earn money to treat his father's illness, his younger brother, who had not graduated from high school, also went to Xiamen to work with him. Before leaving, he left all the savings he had gained from his recent job to his parents. He did not dare to tell his parents that he had quit his job, and he did not dare to look at his mother's anxious eyes. Sitting on the train back to Xiamen, Luo Guangming recalled the young man's vow and how fragile it was, and he couldn't help but shed tears silently.

What is needed most right now is money. In order to make money, Luo Guangming lowered the threshold for finding a job and accepted any job where he could start work immediately. He found a job as a salesperson in a shopping mall, and then took a job as a waiter in a cafe in the evening. After working two jobs, I can earn more than 2,000 yuan a month. Except for keeping enough for his own living expenses, he sent all the money back to his hometown.

One year later, under the influence of medicine, my father's disease did not continue to worsen and was stabilized. But what people never expected was that his younger brother, who worked in a factory in Xiamen, suffered from the same disease as his father! Luo Guangming didn't dare to think that this was happening to him. In addition to being helpless, he only felt heart-wrenching and uncomfortable. .

He did not dare to tell his parents about his younger brother's illness. He had no money for hospitalization, so he had to rent a decent house in Xiamen so that his younger brother could have a better environment to recuperate. From then on, Luo Guangming became silent. He understood that no matter how hard he worked, he would never be able to change his family. Immersed in silent grief, Luo Guangming had a strong impulse to start a business. He was thinking hard about the direction of entrepreneurship and looking for entrepreneurs. How he hoped that a certain inspiration and opportunity would bring him business opportunities.

Entrepreneurship: Don’t be afraid of not having money, just be afraid of not thinking

At first, Luo Guangming chose to work as a salesperson in a supermarket because he wanted to wait for the opportunity to mature before making other plans. Now, he was so forced that he didn't even have a chance to choose. In the shopping mall, he was responsible for sales promotion and shopping guide work in the small household appliances cabinet. Over time, he gradually got into this job. Because he is interested in electrical products, when introducing products to customers, he always appears very professional and explains patiently. As a result, his reputation skyrockets.

What's more important is that he got the joy of creation here. Whenever there are new products, he has to study their functions. From the function and structure of the product to the technology and cost of the product, he will understand everything. In addition, he will also discover the shortcomings of existing products based on their functions, and then improve them in his mind based on his own creativity. Two years have passed, and Luo Guangming has developed a habit in the mall: when he sees something, he wants to change it and create it.

One day in June 2001, a small incident happened, which changed Luo Guangming's life again.

At the end of the afternoon, a customer came to buy a machine for fresh air sterilization. Luo Guangming recommended to her the popular ozone disinfection machine. However, customers also want the function of filtering the air to remove particulate dust. Luo Guangming recommended a separate air purifier to her, but the old man felt that buying an extra machine at home would take up space, and the price was also expensive. In the end, the customer bought nothing and left with regret. After the customer left, Luo Guangming started thinking. Some of the existing air purifiers and air disinfectors in the mall were single products without comprehensive functions. If multiple functions were gathered together, this would not only prevent customers from The inconvenience of buying a variety of machines and placing them at home can also reduce costs and benefit customers. This idea made Luo Guangming see the dawn of entrepreneurship, so he began to search for information and implement this idea.

People spend two-thirds of their lives indoors, and most of that time is spent at home. Since various factors of the indoor environment will affect the human body, as residences continue to develop into the sky and there are more and more high-rise buildings, people are paying more and more attention to indoor hygiene in residences. To this end, experts have proposed sanitary standards for modern residences from five aspects: sunshine, lighting, indoor height, microclimate and air freshness. Therefore, there is a broad market for household environmentally friendly small appliances. Today, air purification at home and abroad HEPA filtration technology, negative oxygen ion, and ozone technology are commonly used. After more than 30 years of application, the technology has become very mature. Luo Guangming brought these three technologies together to design an air purifier with multiple functions. The high-efficiency HEPA filter can filter more than 99.9% of dust particles, pollen, fine hair, mite corpses, smoke, etc. in the air; it uses activated carbon, which has strong adsorption and deodorization functions; it emits 1.5 million negative oxygen ions per second to Enhance cardiopulmonary function and improve human immunity; ozone after air drying has higher purity and stronger sterilization ability. If you use the air freshener for more than 3 hours a day, it will have a certain preventive effect on influenza, pneumonia, rhinitis, asthma, etc.

After the product technology was perfected, Luo Guangming designed a prototype with a humanized and unique appearance. With the prototype in hand, Luo Guangming found several manufacturers of small home appliances in Xiamen, hoping to gain recognition and cooperate with them. For several days, none of the manufacturers he was interested in contacted him, and Luo Guangming's heart clenched tightly. The worrying scene finally appeared a week later. Several manufacturers responded to him: If you are interested, you can pay us to produce for you, but we need to cooperate with both parties and we are not willing to take risks.

Luo Guangming had no choice but to think of another way, searched all over, and then filtered through his mind all the businessmen who had interacted with him, and finally a Hong Kong businessman who had had a relationship with him jumped out. When he was still working as a hotel manager at Yuehua Group, the Hong Kong businessman surnamed Lin fell ill when he came to Xiamen to participate in the "9.8 Taiwanese Business Exhibition". Luo Guangming organized people to help him set up the exhibition. Afterwards, Mr. Lin was very upset and left a business card to him. Although many years have passed, Luo Guangming still decided to give it a try.

Good luck begins to come when everything is exhausted. What a coincidence. At this time, Mr. Lin happened to have established the Xiamen Branch of Hong Kong PepsiCo in Xiamen for trading business. After meeting Mr. Lin, Luo Guangming explained his situation and told him that his father and brother were both terminally ill. He sincerely hoped that Mr. Lin could help him. Although Mr. Lin is sincere to Luo Guangming, when it comes to business discussions, he proposes that only when the product has market feedback can it be done.

This undoubtedly posed another problem for Luo Guangming. How could he see feedback before the product was produced? In desperation, Luo Guangming suddenly thought of the Internet. He suggested that he first put the product on Mr. Lin's trading website and ask questions.

A week later, the product was sold online. Several companies in Hong Kong and some companies in EU countries sent emails to inquire. A company in the United States also sent an email, hoping to order 500 units. Such a machine. Although it was just an intentional business order, it brought about cooperation between Mr. Lin and Luo Guangming. Next, after the product passed the testing and certification of the Chinese Center for Disease Control and Prevention and the Fujian Provincial Health and Epidemic Prevention Station, production finally started.

The order for 500 units in Europe became their first business, and it was this business that earned them more than 1 million yuan. With a good start, Mr. Lin also kept his promise and signed a cooperation agreement with Luo Guangming. Luo Guangming took shares in the company with a technology discount of 1 million yuan.

On the day he signed the agreement, Luo Guangming sat alone in the new office all night. After years of heavy burdens, he finally felt relieved at this moment.

In the early 1990s, air purifiers had formed cyclical consumption in developed countries such as the European Union and the United States, and the market was very mature. The business opportunities and information brought by the Internet, coupled with Mr. Lin's many years of trading experience, have gradually made the product more promising.

In addition to the basic models of air fresheners, Luo Guangming has developed an ultrasonic humidifier series and an ozone sterilization and humidifier series. In May of this year, in response to SARS and some epidemic diseases, based on HEPA filtration technology, Luo Guangming developed a Chinese herbal sterilization net with the electric heating effect of an aromatherapy machine. The unique plant and floral fragrance can eliminate fatigue and relax nerves; while freshening the air, it also has unique medicinal and health-care effects. The new products were favored by foreign merchants as soon as they appeared in "Foreign Sourcing" magazine and on the Internet.

In July 2003, the air purifier series products have obtained certification. Currently, the products are applying for patents in the United States. At the same time, while developing its trade business, the company has turned its attention to the domestic market and has recruited agents nationwide in July.