How to test brand planners?

The "planners" trained and certified by China Planning Institute and China Planning Institute are to conscientiously implement the Administrative Licensing Law of China and the National Medium-and Long-Term Talent Development Plan (20 10-2020) of the Central Committee and the State Council. Outline of the National Medium-and Long-Term Education Reform and Development Plan (20 10-2020) and the State Council's Opinions on Strengthening Vocational Training to Promote Employment (issued by the State Council [according to the laws of market demand and the standards of Qualification Standards for Planners and Working Rules for Qualification Certification of Planners approved by China National Intellectual Property Administration, the qualification training for planners is implemented in an internationally accepted way.

Six, training objectives

Through professional and systematic theoretical knowledge learning and skill training, students can master the basic knowledge, workflow, methods and planning skills of brand and marketing planning, and cultivate a group of excellent brand planners with high professional ethics, theoretical planning level and practical planning ability. Let the students learn how to realize the rapid multiplication and sustainable development of wealth through brand planning, how to find the ubiquitous business opportunities around you, how to establish their own brand awareness, influence and reputation and other planning skills. How to use existing customers and resources to create 3 times and 10 times performance!

Seven, the training object

1, leaders of government departments and research institutes, teachers and students of marketing, communication, advertising, brand and other related institutions.

2. Leaders of enterprises and institutions, department managers, brand managers, product managers, marketing managers and brand managers, as well as the chairman, president, general manager and brand director who are interested in building a strong brand and enhancing the competitiveness of enterprises.

3. Forward-looking people interested in brand planning or brand planning operation.

Eight. Certification conditions

Intermediate planner: (those who meet one of the following conditions can declare)

1, graduated from high school or above, and required to be engaged in related occupations for 8 years; 2, graduated from college, need to engage in related occupations for 5 years;

3. After graduating from college, you need to be engaged in related occupations for 3 years; 4. Master's degree or above is not limited to professional years;

Senior planner: (those who meet one of the following conditions can declare)

1, high school or above, need to engage in related occupations 10 years; 2, junior college, need to engage in related occupations for 8 years;

3. Bachelor degree, engaged in relevant occupation for 5 years; 4. Have obtained the qualification of intermediate planner for 3 years.

There are more than three successful planners with outstanding performance who have made important contributions to society or have certain influence. Approved by China Planning Institute and China Planning Institute, he was granted the qualification of planner and senior planner.

Nine, correspondence self-study+face-to-face tutoring+network teaching+communication and interaction+follow-up retraining+lifelong service teaching mode.

X. Course content

1, Introduction to Planning, 2, Introduction to Brand Planning, 3, Professional Ethics Cultivation and Career Planning of Planners, 4, Brand Positioning, Brand Image Planning and Implementation, 5, Brand Strategic Planning, Implementation and Case Analysis, 6, Brand Competition, Brand Extension and Brand Management Strategies, 7.

8. Promotion planning and case analysis; 9. Product development planning and price planning,10; Distribution channel competition planning and management planning,11; News and advertising planning and communication strategy,12; Writing methods and skills of planning copywriting, 65438.

XI。 Instructor of certified training courses

Some teachers will make adjustments according to needs or irresistible reasons, depending on the specific situation.

Famous domestic planning experts and professors with planning theory and practical experience: Xie Ailan, Liang China, Lu Changquan, Shi Bing, Yang Xingguo, Zhou Chuanshan, Zhang Daokui, Wan Li, Zhao Derong, Wang An, Wang Shuangquan, Deng Yingguo, etc. The specific situation shall be subject to the actual arrangement of the teaching staff.

Twelve. course features

Training certified teachers should not only have a strong theoretical foundation, but also have personal experience in planning actual combat. They teach the ideas and methods of the whole process of planning and implementation through their own cases of planning and implementation and many cases of failure and success in the current society. Adopting "planning theory+planning actual combat case analysis+interactive communication" to highlight theory and practice.

Organic combination of practice. Experts and professors have unique teaching vision, unique style, vivid content, strong practicability and are good at simplifying the complex.

Thirteen. Training evaluation

Arrange accommodation at your own expense.

1. After registration, get the teaching materials and start self-study. After passing the self-examination, centralized counseling and training will be arranged.

2. Training and coaching time:

3. Self-study tutoring hours: intermediate planner 140 hours, senior planner 120 hours.

Xiv. Training certification fees In order to facilitate learning, the accommodation during the training period is unified and the expenses are self-care.

Including registration fee, textbook fee, training fee, certification examination fee, certificate fee and online registration fee:

Intermediate: 4880 yuan/person; Advanced: 6800 yuan/person; Brand planning manager 7800 yuan/person;

Fifteen. Registration procedure

1. Fill in the Registration Form for Trainees of Planners in China, pay the learning certification fee, and get the learning materials;

2. Three scanned copies of qualification certificates such as ID card, graduation certificate and award-winning certificate, and four recent 2-inch blue background color photos;

3. The enrollment training registration office of China Planning Institute will review the qualifications of students, and only those who pass the examination can participate in the training.

Sixteen. Certificate issuance (original+copy)

According to the qualification certification standards for planners approved by the State Intellectual Property Rights, the trainees have completed all the courses, and the qualification certificates will be jointly issued by China Planning Institute, China Planning Institute and China Planning Qualification Accreditation Committee. After obtaining the corresponding certificates, students can register and inquire in Ministry of Human Resources and Social Security "China Planner Talent Pool" or "China National Talent Network".