What are the positions of WeChat operation?

Wechat operation is one of the important channels for enterprises to do marketing promotion at present. Because of its large number of users, fast communication speed, ready-made crowd positioning and strong network influence, all walks of life pay more and more attention to this aspect.

Then the question is, what corresponding positions do enterprises need to set up for WeChat operation? What kind of ability do you want? Each company's official WeChat account is supported by a strong WeChat operation team. Chongqing WeChat operation-Lao Yu believes that this means that there are more than10 million job demands. The following old fisherman will analyze the various positions of the company to do WeChat operation and the capabilities that each position needs:

First, the post of WeChat operation editor: the requirements for copywriting, arrangement, article title and content are very high. A good copy is inseparable from the support of artists, data, users and industry-related information. Such an editor is a professional editor;

Second, WeChat operation art stickers: the so-called art design is to design pictures, write articles with pictures, advertising pictures, activity pictures and so on. Copy it; Have good drawing skills and excellent creativity, have a deep grasp of color, and have design experience of multiple platforms.

Third, the planning position of WeChat operation activities: sensitive to hot events, news dynamics and other information, with strong grasp ability and timely response; Can effectively plan the content, rules and rewards of the corresponding activities; Be able to skillfully master and use the platform for docking third-party activities with WeChat official account.

Fourth, WeChat operation data analysis position: WeChat data analysis can start with the reading volume and forwarding volume of pushed articles, and get the appropriate push time from the analysis of users' reading rules and habits; The other is to do a good job in user data analysis, which needs to be systematically analyzed from the aspects of fan growth, reduction and loss;

Verb (abbreviation of verb) WeChat operation user operation post: transform newly registered users into active users; Pull back the lost users and increase the activity again; Activate users who stay but remain silent; Maintain the activity of existing active users.