The difference between discipline and non-discipline

The difference between discipline and non-discipline is as follows:

Discipline training mainly refers to language, mathematics, foreign languages, politics, history, geography, physics, culture and health training. Non-disciplinary training is mainly aimed at young people's art (music, art, dance, drama, etc. ), sports (foot, basketball, volleyball, badminton, table tennis, go, physical fitness, tennis, golf, martial arts, taekwondo, etc. ), STEM (science, programming, robotics, engineering technology), early childhood education, enlightenment literacy, etc.

Non-school students' vocational skills training, qualification examination training, postgraduate entrance examination, public examination, etc. It is not discussed in this article.

Regardless of discipline and non-discipline, online and offline, the business process is brand/market/sales enrollment, teachers provide teaching, and class teachers/tutors undertake non-teaching services (arranging classes, organizing classes, etc.). ) and undertake the renewed KPI. In addition to these front-end positions, there are also Chinese and Taiwanese departments such as teacher recruitment, training, content research and development, technical team, brand public relations, marketing and administration. According to the business needs, China Taiwan Province dispatched and deployed relevant personnel to support the front-end business development, and gradually formed a "large, medium and small front desk" model.

Whether disciplined or not, the payer (parents) and the user (children) are separated. Therefore, institutions need to meet the selection criteria of both types of people.

This is the general business operation logic of off-campus training institutions.

Under the above logic, enterprises composed of members of various positions are adjusted according to the characteristics of different subjects in management. For example, subject characteristics, target customers, parents' needs, teacher composition, etc. There are many specific differences between discipline and non-discipline, but everything revolves around different target customers:

The service target of discipline training is mainly junior and senior students, and the main goal is to get points. Under the existing talent selection mechanism, scores affect the future fate. This is the strongest demand in all off-campus training, and it is also the least vulnerable demand. Although the cultivation of professional talents is strongly advocated now, it has not broken the score and decided the fate. Moreover, the road to training professional talents in China has a long way to go. Therefore, the demand for subject training will always exist, and it is also the most rigid demand in all training.

Non-disciplinary training focuses on 3- 12 years old, mainly 3-8 years old. The third grade of primary school is a watershed, because from the third grade of primary school, parents need to invest more time and money in the entrance examination. 3-8 years old, parents choose non-disciplinary training for various reasons: they want to try different projects and find interest; I will learn from others; No one looks after and kills time; Want to get better and so on.

The physical and mental development of children aged 3-8 (see professional psychology books for details) needs interesting and professional curriculum content; The focus time is short, so the classroom management ability (such as separation anxiety, emergency management of sudden crying, etc. ) is as important as professional teaching ability; Dynamic and static combination; Getting students' love is the premise of realizing all teaching.

Compared with subject training, there are many kinds of non-subject training, and the LTV of customers is short. Although the entry threshold is low, the course content is highly standardized and the business threshold is high. Because the demand is not so strong, parents have little incentive to sign up for classes.