The new forces built cars and exploded. Nanjing repeats the tragedy of automobile industry

As the ancient capital of the Six Dynasties, Nanjing witnessed the rise and fall of the State of Chen from the Southern Dynasties for more than 300 years, leaving an indelible mark in modern history. In the development history of China's automobile industry, the city of Nanjing has also witnessed the rise and fall of many automobile enterprises, and Nanjing's automobile dream has its ups and downs.

The picture of Nanqi's mistakes still exists today.

When it comes to the automobile development in Nanjing, we have to mention the ill-fated Nanqi. Nanqi's earliest predecessor was the logistics repair shop of Sanye Special Forces before liberation. From 65438 to 0958, Nanqi manufactured the first light truck Yuejin car in China, which is the predecessor of the current Yuejin truck. At that time, Nanqi kept pace with FAW and No.2 Automobile. Even when the second automobile was just built, Nanqi gave a lot of personnel and technical support.

1In April, 1999, Nanjing Automobile Group Co., Ltd. and Italian Fiat Automobile Co., Ltd. jointly established Nanjing Fiat Automobile Co., Ltd., with each party holding 50% of the shares and total assets of 3 billion yuan. This seemingly powerful combination has also been highly anticipated by many parties. Everyone is looking forward to the win-win situation of Nanjing Fiat, and people's imagination is always richer when describing the prospect of success. Everyone hopes that Nanjing Fiat can seize this opportunity and successfully enter the first-line camp of automobile joint venture brands.

However, there are many problems in the immature Nanjing Fiat, and even many problems have been exposed before the cooperation between the two parties. This is a combination of a large state-owned enterprise that was declining at that time and a struggling international brand, but it is facing a new private consumption market that participants have never experienced. Facing the new China market, China and foreign countries have different understandings of the market, and there are always differences of opinion among decision makers. At that time, foreign joint venture brands always had to seize the right to speak, which was extremely strong.

For many years, Fiat has never built a car that is "applauded and popular". ? During the eight years of cooperation with Nanqi, Fiat only brought four models: Paleo, Siena, Zhou Mofeng and Pailang. The lack of models has also led to the marginalization of Nanjing Fiat.

In 2006, the foundation stone was formally laid for the MG project of Nanjing Automobile, which eventually led to the "breakup" between Nanjing Automobile and Fiat. On the eve of SAIC's acquisition of Nanqi at the end of 2007, both Fiat and Nanqi announced that Fiat had formally withdrawn its capital from Nanqi. Eight years of cooperation ended in nothing.

In 2005, Nanqi's position in China automobile market has rapidly declined from the fourth place in China at the end of last century to the eleventh place, and Nanqi wants to return to that position through MG project. However, if MG Rover is to be produced and promoted in China, it is very difficult for Nanqi, which has never operated a medium-to high-end car. History has also proved that SAIC made the last days of Nanqi difficult on the MG project. Although the bid for the MG Rover project failed, SAIC has included the intellectual property rights of Rover 25, 75 and engine, and launched the Roewe brand to produce the domestic Rover sedan, which was later the Roewe 750.

Due to various reasons and the cooperation between Shanghai Municipal Government and Nanjing Municipal Government, Nanjing Automobile and SAIC merged in 2007, and Nanjing Automobile gradually faded out of people's sight. Nanqi is less and less talked about in people's mouths, and most factories scattered all over the city have moved or become factories of other brands.

After Nanqi, passenger car brands in Nanjing were rarely mentioned.

Talking about the new forces of building cars, the city of Nanjing has given strong support in the past and now. As early as June 5438+October 2003 10, Giant Bird Technology, a mobile phone manufacturer at that time, invested more than 654.38 billion yuan, holding 58% of the shares of Wuxi Automobile Body Co., Ltd., and officially embarked on the road of building a car together with Nanqi.

In March of the following year, after only five months of "honeymoon period", Bird and Nanqi built the first car Xinyatu in a low-key manner. Nanqi Group is responsible for the manufacturing and production of Xinyatu, and Bird is responsible for the sales. The minimum cost is only 49,000 yuan. However, just as their "love crystallization" was in full swing in the market, in August 2004, Bird withdrew more than 654.38 billion yuan of funds and suspended this "marriage".

Forces nouvelles build cars and occupy Nanjing.

With the introduction of the new energy vehicle policy in the east, the new forces are gaining power and voice. After all, the past Nanqi era has passed, and this time, Nanjing also plans to ride the east wind of new energy to fulfill the dream of "Oriental Automobile City" again.

The Action Plan for Building a Landmark of New Energy Automobile Industry in Nanjing, released on 20 19, defined the development goal of new energy automobile industry in Nanjing. It is necessary to speed up the new energy automobile industry to become the first in the province, the top three in the country and an influential industrial landmark in the world. At the same time, it also gives a clear road map for action and gives strong support from industrial layout and financial support.

In the past few years, many familiar new car-making enterprises have settled in Nanjing, and they have received strong support and investment from Nanjing:

The road to the development of new energy vehicles in Nanjing can be said to be Kaiwo New Energy, which was established on 20 10. Its founder is Huang Hongsheng, known as the "King of Color TV". This enterprise backed by Nanjing Jinlong should have more experience and technical reserves than other new forces, but it was not until 20 17 that Kaiwo New Energy obtained the qualification of passenger car manufacturing, and when the first engineering prototype officially rolled off the assembly line at the end of 20 19, it officially released its passenger car brand named "Mei Tian Auto".

20 16, Bojun Automobile settled in Nanjing. From the beginning of registration, Bojun has been invested by the industrial fund jointly established by Nanjing Pukou Economic Development Co., Ltd. and China Merchants. As a "reward", Bojun announced the construction of a manufacturing base with an annual output of 654.38 million pure electric vehicles in Nanjing Pukou Economic and Technological Development Zone. Unlike most leaders of new car-making enterprises in the Internet industry, Huang Ximing, CEO of Bojun Automobile, is an out-and-out autobot. Huang Ximing's background as an automobile engineer is an advantage. He knows more about automobile technology than many other founders of new automobile manufacturing forces.

2065438+September 2007, the first phase of Baiteng Automobile Nanjing Factory was laid. The factory covers an area of1.200mu, with a total investment of 1. 1 100 million yuan. It is planned to produce 300,000 cars a year. Positioning high-end Baiteng has been getting higher and higher since the brand was founded, and it is planned to base itself on Nanjing and go global. 20 18 at CES international consumer electronics show in north America, baiteng immediately brought the first concept car in his life, BYTON? M bytes. from the concept car BYTON? After the birth of M-Byte, the layout of Batten became faster and faster. It's not hard to find in official website's media query list that Batten has established its own "foothold" in North America, Asia and Europe.

Also on 20 17, at this time, the Great Wall Huaguan, which has been losing money for years, took money from Ningna. Nanjing Development Zone gave Great Wall Huaguan 2 billion yuan to support the development of new energy automobile industry in various ways. In return, Great Wall Huaguan established the Great Wall Huaguan New Energy Vehicle R&D Center, the new energy vehicle core parts manufacturing factory and the future automobile sales headquarters in Nanjing Economic Development Zone.

Nanjing Yinlong New Energy Industrial Park, with an investment of 654.38+0 billion yuan from Dong Mingzhu, also started construction in Nanjing Lishui Development Zone in May 2065.438+07. It was expected to be put into production at the end of August, 20 18. After putting into production, it will achieve an annual output of 25,000 pure electric commercial vehicles (500 million ampere-hour batteries and 400,000 vehicle power supplies, with an annual output value of 65.438+0.46 billion yuan.

These are just the tip of the iceberg of Nanjing's new energy automobile industry. It is not difficult to see Nanjing's confidence and determination to build a new energy industry landmark this time.

Almost before 20 16, new energy vehicles in Nanjing were still blank. For such a period of time, there is almost only one place in Nanjing where so many new car-making enterprises can gather. In the tenth year after sending Nanqi away, Nanjing once again made such progress from the dream of the automobile industry in that year. If everything can be carried out according to the established route of Nanjing, with the improvement of the supporting facilities of the new energy automobile industry, it seems that the realization of the landmark of the new energy automobile industry in Nanjing is just around the corner.

New forces collective thunder? Nanjing car dream is frosted again.

However, things will never follow the established track. With the economic downturn of 20 18, the saturation of the automobile market brought negative sales growth, and the traditional car companies with abundant funds began to be overwhelmed. In 2020, with the impact of the COVID-19 epidemic on the global economy, investment policies in the capital market began to tighten, and new forces began to break out.

Dong Mingzhu's Nanjing Yinlong is the first enterprise to experience this situation. Since 20 18, Zhuhai Yinlong has been caught in the whirlpool of negative news such as default in payment, fraudulent compensation, shutdown and layoffs. In July of the same year, Jiangsu Higher People's Court seized Nanjing Yinlong New Energy Commercial Vehicle Real Estate Project. The reason for the seizure is that Yinlong has been in arrears with the project payment, and the preliminary expenses have been paid by the contractor.

The decline of Bojun automobile also came earlier than other enterprises. As early as 2065438+May 2009, Bojun Automobile was sued by employees for unpaid wages and not issuing year-end awards. More than 800 employees were owed wages, and hundreds of employees were not paid for seven months. On June 13, 2020, an open letter from Huang Ximing, the founder of Bojun Automobile, said, "Bojun Automobile decided to reposition the company's business model, form results and products, and strive to create positive cash flow and get out of the predicament." ? This means that in today's unsuccessful financing, Bojun Automobile will give up building cars.

However, the Great Wall Crown, which suffered losses year after year, was not profitable after it settled in Nanjing. Not only was it delisted from the New Third Board in March 20 19, but some employees' salaries could not be collected in May of the same year. ? In March, 2020, Lu Qun, CEO of Great Wall Huaguan, was taken by Suzhou huqiu district People's Court to restrict high consumption.

For Nanjing, bad news has come one after another recently. The Baiteng car, which once sucked countless powders at the Frankfurt Motor Show, is now "hanging by a thread". On June 22, 2020, it was reported that the Nanjing factory of Baiteng Automobile, a new force in car manufacturing, was cut off by relevant parties due to unpaid wages, and a large number of employees also left their jobs. According to Future Auto Daily, at about 8: 50am on June 24th, 2020 (the evening of June 24th, China time), Dai Lei, CEO of Barton Motors, announced in an email to all employees in the North American office: "After all this morning? Hands? At the meeting, I confirmed that layoffs will be made in the United States before June 30, and wages owed to American employees will be paid before June 30. "

The negative news of this series of new forces has made Nanjing develop towards the goal of "new energy automobile industry landmark" and ushered in an unprecedented dark moment. Building a car by the new forces is a capital game, and automobile manufacturing, as the top of the manufacturing industry, is not a child's play. It is not only a game between capital and technology, but also a game of decision-making execution. Everything Nanqi experienced in that year is still vivid. The former China No.4 Automobile Company finally made a wedding dress for SAIC with the best efforts of Nanqi. In the face of today's new forces to build cars, Nanjing should develop cautiously. For the automobile industry, it is obviously too impetuous to build a car overnight. This principle applied in the past and will apply in the future.

Return to the original heart? Mountains and rivers are still there.

Although the dream of Nanjing automobile industry is difficult, the future can still be expected. Don't forget, Nanjing also has Changan Mazda as its location. Changan Mazda Factory is located in Jiangning District, the economic hinterland of Nanjing, with beautiful scenery, looking at Cuiping Mountain in the west and Jiulong Lake in the east. Mazda's only overseas R&D center is also located in Nanjing, and Changan Mazda's headquarters is also in Nanjing. According to the plan of Chang 'an Mazda, around 2025, this R&D center will become a design center that can develop specific vehicles in China, and it will have the R&D capability improved due to the unique demand of China market. After 2025, it will have the ability to independently develop designs.

What Nanjing has experienced is just a microcosm of China's new car-making forces. Today, when big waves wash sand and capital retreats, it is obvious that new forces will have many difficulties in building cars. Overtaking new energy vehicles in corners is not an easy task, let alone relying solely on subsidies and policies. There is not much time left for China and Nanjing. Today, when foreign brands are ready for new energy, it is meaningless to use the rules of the game in the capital market to gamble on new forces to build cars. It is our top priority to return to the original heart, let the capital be implemented, give full play to our advantages of concentrating resources on major events, and take technology as the guide to get the car back on track.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.