Kun Wang (Brother Kun): Seeing the common pits of entrepreneurship from the breakup of Master Xi.

20 17-06-0 1? Everyone is in partnership? Kun Wang (Brother Kun)? Day farming 104

First, the disaster caused by Chinese hamburger

1. The company was established.

On June 9, 20 13, Singularity Brothers Computer Technology (Beijing) Co., Ltd. (hereinafter referred to as "Singularity Brothers") was jointly registered and established with a registered capital of 532,000 yuan, with 40%, 30% and 30% of the shares respectively.

Due to the high technical threshold and lagging product development, Singularity Brothers rely on outsourcing some websites to maintain their operations and seek new directions. At the critical moment, Li Jindezhong invested 654.38 million yuan in Singularity Brothers and acquired 6% equity.

2. Change to Hamburg, China

At the beginning of 2065438+2003165438+10, Song Xinhui was an apprentice to a Chinese steamed bun master in Xi 'an. Due to the shortage of funds, Singularity Brothers launched the first crowdfunding, "using 40% dividends and equity of the first three stores to raise 500,000 start-up funds".

Half a month later, Song Xin returned to Beijing and rented Master Xi's first shop, a small pavilion that opened in Wudaokou on April 8, 20 14.

3. Fire, at the same time, differences arise.

After "Why should I quit my job to sell Chinese hamburger" started to simmer, Master Xi's Chinese hamburger became an instant hit, and differences also arose at this time. Two or three days after its opening, Meng Bing first proposed to recover the shares of crowdfunding people at a premium of 1.2 times or 1.5 times. Considering the profit and valuation, Song Xin rejected the proposal. 12, Meng Bing took back a contract of120,000 to acquire 6% equity of Li Jindezhong and put it in his own name. At this time, the lowest valuation given by the investment institution to Master Xi is 20 million pounds.

Among them, the division of labor is: Luo is responsible for the storefront, responsible for the kitchen supply chain, and goes to see investors as the CEO of the team. After meeting with investors, I made two suggestions to Heluo: first, I should have three times the voting rights; The second is to form a VIE. It costs $500,000 to build a VIE. Song Xin thought it was a waste to do it so early and still refused. The two sides did not negotiate, but the formal investment terms have three times the voting rights. Song Xin disagreed and had a big fight with Meng Bing.

Formal investment terms have been issued, but due to internal differences, they have not yet been signed. Therefore, Meng Bing promoted Yuan, another Baidu colleague who worked part-time as a master, as a partner, and proposed to acquire 28% of the shares for 270,000, so that he could keep 2% of the shares. Song Xin didn't want to accept such a clause, and proposed to sign an agreement with Meng Bing every year to transfer certain shares at a discount based on the valuation, but Meng Bing disagreed. Because there has been no progress, Song Xin proposed to go back to Xi 'an to learn tofu pudding. The deadline given by Meng Bing is three days. Song Xin returned to Beijing a week later and was told by WeChat that he had been expelled from the company and wanted to return all the shares of the company. The asking price is 300,000 yuan. The two sides failed to reach an agreement on compensation and share repurchase.

Differences in values and long-standing disharmony between partners finally broke out on June 20 15 14, and Song Xin was forced to leave the management of the company after voting by the major shareholders. On June 20 13, Song Xin left the founding team of Xishaoye Chinese hamburger due to equity dispute.

4. Song Xinjian established a new West.

On September 201April 8/KLOC-0, its brand-new Shao Xi catering brand opened its first store in Beijing. In June of the same year, 5438+065438+ 10 was invested by millions of angels from Hongtai Fund.

Second, the enlightenment of Master Xi to entrepreneurs

1. Choosing the right partner is very, very important. Choosing the wrong person is a quarrel.

Choosing a partner must look at two points: First, the values are consistent and the career direction is recognized; The second is the complementarity of capabilities and resources. Most entrepreneurial teams are forced to go out because the founder's values are inconsistent or inconsistent, or someone's ability or resources do not bring core value to the company's development, so they break up and go their separate ways. The idea, personality and trust between shareholders determine the life and death of the company.

2. The design of ownership structure is very important. , Song Xin and Luo account for 40%, 30% and 30% of the shares respectively, which is a typical bickering and deadlock shareholding structure. This average ownership structure leaves hidden dangers for equity disputes.

3. The equity agreement is very important, and arrangements should be made for the equity structure, company structure, business decision-making mechanism and equity. Moreover, it must be decided in advance; If something goes wrong, we can talk again. Usually we can't talk, but we have to break up.

4. Trademark protection is very important.