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How to write the company profile of a newly established company?
First of all, be clear: 1. Who is the company profile for investors, customers, candidates, etc? And different people have different emphases.
2. What are the concerns of the target audience? For example, investors pay attention to the company's qualifications, capital, project operation, and sometimes the ownership structure. Customers are concerned about the qualification and reputation of the company's business field, while recruiters are more concerned about the company's human resources planning and development planning.
3. The media published in the introduction are different under different media forms. For example, in TV advertisements, we should be concise and try our best to highlight the concerns of target customers. In different paper publications, it can be slightly longer according to the target customers. On the internet, especially on the company's website, we should list different points in different places.
4. Time limit for use. This is mainly due to the timeliness of the company profile. If the use cycle is long, try to avoid using terms with uncertain time and strong timeliness.
Extended data:
The so-called corporate governance structure refers to a set of institutional arrangements for owners (shareholders) to supervise, encourage, control and coordinate the management and performance reform of the company in order to realize the effectiveness of resource allocation, which reflects the relationship between participants who decide the development direction and performance of the company.
A typical corporate governance structure is a kind of relationship framework formed by the owner, the board of directors and the executive manager. According to international practice, the internal governance structure of large-scale companies is usually composed of shareholders' meeting, board of directors, managers and board of supervisors, and the division of labor and checks and balances are carried out according to the rights, responsibilities and interests endowed by law.
References:
Corporate Governance Structure-Baidu Encyclopedia
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