What is the working prospect of new media operation?

What is new media operation? When it comes to new media, most people feel familiar with it. We spend a lot of time on some new media platforms every day. However, when it comes to the operation of new media, most people may feel both familiar and unfamiliar. Some people may say, isn't it just to operate these new media platforms, send content and reply to messages? All this is true, but what does it do and what is its core purpose? David ogilvy, the founder of Ogilvy, the father of advertising, once said: "The core thing for a company is to make something and then sell it." In the process of creating value, the new media operation is to obtain potential customers by producing free content that is valuable to the target users, and its core purpose is to finally realize commercial transformation. To put it bluntly, it is to sell company products to make money. What is the prospect of new media operation? As you can see, in recent years, many ordinary people rely on the new media platform, or from the media, or switch to new media operations, achieving an amazing counterattack and finally reaching the peak of their lives. It is said that new media operation is a profession with low threshold and high ceiling, and many people also have the idea of switching to new media operation. What is the prospect of new media operation? We can learn from the present situation, opportunities and challenges of this industry. Status quo: As I just said, the purpose of new media operation is to make money for the company. Good new media operation can get the turnover of thousands of potential customers for the company every day, and there are also many people with an annual salary of 30W-50W. Poor new media operation means getting a salary of 3k-4k, washing manuscripts, editing typesetting content and doing editing work every day, which is relatively simple, so new media operation is relatively easy to get started. 2. Opportunity: Young position: As a position, the recruitment time of new media operation is less than 10 years, and it is still a relatively new occupation. Easy to enter the business: you can enter the business quickly through 1-2 months of study. Just look at the works: weaken the requirements for work experience and academic qualifications, speak only with works, and give ordinary people more opportunities. As long as you have a goal orientation and make achievements, it is easier to change your career destiny than traditional industries. 3. Challenge: If you want to do well, you must work harder. As a good new media operator, you need some skills such as topic planning, content creation, event planning, community operation, data analysis and so on. You still need to keep learning and investing in order to continuously output high-quality content. It's really against the current, going back in the comfort zone every day. This is equivalent to a state of fast pace and high pressure. If you prefer a comfortable life, it may not be suitable. Summary: Generally speaking, the new media operation is still in the dividend period. It can be a career that changes our destiny, or an ordinary job with no prospects, and all this depends entirely on what kind of mentality and state we treat.