What are the basic qualities that a clothing salesperson needs?

Shopping guide is the main force to be reckoned with in the marketing army. Excellent clothing shopping guide can create benefits, status and honor for clothing stores. However, not every clothing shopping guide can create high efficiency for the store. Some shopping guides may not be able to open a single order in one day. What is the reason? What elements does an excellent clothing shopping guide need? Today, let's take a look at nine points that an excellent clothing shopping guide needs.

1. Intelligence

Attitude is everything. Since you have chosen the job of shopping guide, you must do your own work well, and a good attitude will make the work smoother. In practical work, employees with different environments, backgrounds and mentality are often encountered, so we must pay attention to it in actual recruitment. It's best to know this person thoroughly before deciding to choose him, so as not to be unreasonable and cause trouble.

2. Good health

Health is the foundation of revolution. We should all form the habit of exercising, pay attention to the combination of work and rest, maintain a good mental state, and don't be listless all day. Judging from his appearance, people who know him can feel his daily physical condition through his superficial mental state.

3. Background

Here is not to point out the advantages and disadvantages of the body, the level of education, but to say whether there are too many families or their own trivial matters. Too many trifles will affect their work. Enterprises will not hire employees whose work is affected by too many personal problems.

4. Temperament

People always like to deal with people with temperament and connotation. It doesn't matter if it's different, but it must have a temperament that the public is more willing to accept. From the heart, if you have a sad face, sharp eyes and a savage state, how can customers be willing to stay in front of you for one more minute? How can I give you the opportunity to sell? This link is relatively easy to avoid, as long as you observe more when recruiting.

have awareness

(1) Strong sense of promotion.

Strong sales consciousness is the result of the enthusiasm, responsibility, diligence and loyalty of the shopping guide to work, enterprise, customer and career, which urges the shopping guide to exert his subjective initiative, overcome objective difficulties and enable the shopping guide to discover or create more sales opportunities.

(2) Appropriate communication awareness.

While grasping product knowledge, customer psychology, promotion skills and related knowledge, the shopping guide should reasonably arrange his own communication rhythm, how to say, how to do, the speed of speech, the level of voice and so on. Dare to say and do-basic conditions; Can say and do-success is not far away; Clever words make color-get twice the result with half the effort.

(3) Perfect service consciousness.

Service can attract customers, create sales opportunities and create sales performance, mainly because of attitude problems, contact, communication and infection, and finally cause * * *. The shopping guide is facing the person. The first thing to advocate is the communication between hearts. Shopping guides should infect each other with enthusiasm. Enthusiasm exudes vitality and self-confidence, which will arouse customers' enthusiasm.

(4) Diligent study consciousness.

Learn from competitors; Learn from company colleagues; Active learning.

smart

Understanding employees can learn from their teachers, seize what is beneficial to their work anytime and anywhere, and make use of it. Employees with poor understanding, even if they are diligent, self-motivated and proud, are always unsatisfactory. Skills and knowledge are taught to them, but they always don't know how to use them, which leads to the loss of customers and often causes some unexplained troubles. Many shopping guides find it difficult to perceive their true colors when recruiting. During the interview, the reason why you think he is ok in communication, strength, courage and charm is because he is well prepared. But in the process of training, I feel awkward and my acceptance is weak. In the actual sales process, I am even more confused, rote learning, stereotyped and inflexible.

7. Communicative ability

People with strong communication skills can always find solutions to difficulties, while people with poor communication skills always like to find leaders when they encounter problems. Many relationships are opened by leaders, but I don't know that many bumps are deliberately teased by others. Everyone likes to deal with people who are proactive, enthusiastic and generous. Your enthusiasm and enthusiasm can always infect people or customers around you and get unexpected gains. Working in any public place, popularity is a problem that cannot be ignored. In practical work, I found that my shopping guide's words were not as lethal as those of onlookers. Therefore, it is beneficial and harmless to have a good relationship with the store manager and other shopping guides. They will play cards according to the routine, bring customers, bundle sales or help promote products. Therefore, the shopping guide itself must have strong communication skills and popularity, and those who help themselves will help it. Some shopping guides are very capable and have their own unique methods to promote products. However, due to various relationships, they are always wronged and always encounter inexplicable obstacles in their work. When he introduces products, others will make trouble intentionally or unintentionally, and they will not talk about other people's help. Their sales also upset business leaders.

8. diligence

As the saying goes, "Diligence is a good training, and one point of hard work is one point of talent". Most sales work depends on one point of hard work and one point of wealth. Only by working hard and doing meticulous work that others are unwilling to do can we win profits, create value and accumulate wealth. Through studious, constantly improve the marketing level, know how to master the basic knowledge of products, combined with their own contact with the push.

Sales experience, summed up the unique sales plan. Think hard and study marketing skills; Often ask to supplement their own shortcomings; Work hard and do more small things besides your duties.

9. sense of responsibility

In fact, responsibility is a necessary condition for everyone to succeed. People who have no sense of responsibility should not expect them to do a good job at all. Therefore, when choosing a shopping guide, we must pay attention to whether this person has a strong sense of responsibility and whether he can treat his work as a career or his own career. A responsible shopping guide, with a strong general consciousness, will take the initiative to find the projects that he thinks should be managed, responsible and served, and does not need the leadership to dictate. When choosing a shopping guide, you can test whether the applicant has a certain sense of responsibility through a specific detail test.

The above nine points are what a clothing store operator must pay attention to when choosing a new shopping guide, and they are also the most basic and minimum requirements for shopping guides. Missing any one of them will cause more or less trouble in practical work.