Understand the marketing model of aluminum veneer industry

Marketing mode is a system, not a means or way.

At present, the recognized marketing model is divided into two main streams in terms of construction methods:

The first is the marketing model summarized by market segmentation method and enterprise management system extension.

First, integrate the marketing model, establish the core of customer value by the method of customer integration, and integrate all aspects of resources of the enterprise.

The marketing model is a marketing system built with enterprises as the center, and integrated marketing is a marketing system built with customers as the center.

So what are the marketing models of aluminum veneer industry?

1, agent marketing mode.

The marketing of aluminum veneer mainly depends on the agent team. Aluminum veneer enterprises recruit regional agents or exclusive agents in various regions, and then develop offline distribution, distribution and retail teams through these agents. Aluminum veneer enterprises only need to contact these agents, and other work does not need to be involved.

Agent marketing mode is widely used in all walks of life, especially in the early stage of aluminum veneer industry development, or aluminum veneer enterprises have just entered a new region and new field, most of them will choose agent marketing mode. This can save the development time of aluminum veneer enterprises to the maximum extent and seize market share. All kinds of conference marketing (investment conferences) in modern society basically belong to the agency marketing model. This model is especially suitable for new small enterprises.

2. Dealer (distributor) marketing model.

In industries with fierce market competition, or enterprises with relatively strong comprehensive strength, dealers' marketing model is often chosen, which is an evolution of agent marketing model. Due to the development of enterprises, fierce market competition has greatly reduced the profit space of enterprises. In order to better explore the market, enterprises will inevitably choose the marketing policy of "eliminating agents and focusing on supporting distributors".

After the baptism of time, the development of aluminum veneer enterprises is becoming more and more mature, and the comprehensive strength has also been greatly improved. At this time, this marketing model of developing dealers is more in line with the development of aluminum veneer industry.

3. Direct mode.

Enterprises adopting this marketing model mainly come from self-management, rather than relying on channel partners such as agents and distributors. For example, insurance and direct selling companies mostly adopt direct selling mode; In addition, some enterprises do their own marketing promotion through door-to-door visits or sweeping the road. Their marketing model belongs to the direct selling model.

After aluminum veneer enterprises developed to a certain extent, they gained a firm foothold in the market. At this time, they must adopt the direct selling mode to ensure that the customer's goods come from the source, which not only ensures the quality of the products, but also ensures that there is no dealer in the middle to earn the difference!