What are the employment opportunities for marketing majors?

I tell you with a cautious attitude: Communications industry: Demand is strong, and the proportion of marketing personnel continues to rise. In the next few years, the talent demand in the communications industry will be mainly distributed among basic telecommunications operating companies, new telecommunications companies and government departments. , the proportion of marketing service talents will exceed that of technical talents. The talent composition has further changed as follows: the demand ratio for management, communication technology and marketing talents is 2:3:5. The proportion of operation management and marketing personnel in this ratio has increased compared with before, indicating that more non-communication majors Talents will flood into the communications industry. Automotive Industry: Comprehensive Talent Shortage In the next five years, based on the level and needs of automobile development, the change in the contradiction between talent supply and demand will not increase gradually, but will surge. This means that the structural contradiction between talent supply and demand is very prominent, especially the new job opportunities for R&D mechanical engineers, sales and marketing personnel will be very considerable. In the recruitment of automobile companies, it is not which type of talent is more important, but all types of talents. It is not that which type of talent is in short supply, but that there is a comprehensive shortage. Mainly include: automobile R&D talents, maintenance talents, marketing talents, management talents, automobile service talents, etc. Fast Moving Consumer Goods: Huge Marketing Talent Gap The talent gap in the fast moving consumer goods industry will still mainly come from marketing positions. More content is in my space. In recent years, a large number of marketing and sales personnel in this industry, especially brand building personnel, have flowed to other industries, while not many marketing personnel have flowed to the fast-moving consumer goods industry from other industries. Therefore, in 2007, relevant companies will need to continue to reserve such talents. Petroleum Industry: Lack of Professional Human Resources Recruitment companies in the petroleum industry are mainly large state-owned enterprises and foreign-funded oil service companies. As for foreign-funded petroleum companies, the positions posted on China Talent Network show that there is an obvious shortage of human resources for professional and technical personnel, especially geological engineers and drilling engineers. At the same time, because the current internal and external conditions for the flow of talents in petroleum companies are not yet mature, although foreign-funded companies provide good career development space, competitive salary packages and other superior conditions, it is still difficult to recruit the required R&D technical personnel. In terms of state-owned enterprises, there is an extremely shortage of talents engaged in transnational operations - as far as onshore oil companies are concerned, whether it is each oil company or the agencies directly under the three major group companies, the number of management talents engaged in transnational operations is less than 1.06% of the total number. Talent market review Talent supply and demand trends will continue to a large extent in the future, so professionals are reminded to pay attention. The top ten demand points of the year are marketing, logistics, real estate and construction majors, consulting, project management, production management, electronic engineers, quality management engineers, design, IT software R&D and testing, etc., which are the talent market. 10 major demand points. Among them, marketing talents include not only sales representatives, but also sales team managers, regional sales managers, channel sales personnel, etc.; logistics talents are mainly professionals in logistics management and international logistics sales; real estate and construction talents include various types of talents. Mainly planning and design engineers and architects; consulting talents include various consultants, consultants, etc.; project management talents mainly include project managers and project specialists; production management talents mainly include various management talents; electronic engineers mainly include designers Engineers, mechanical and electrical engineers, R&D engineers, etc.; the quality management category mainly includes QA, QA professionals and quality management positions; the IT software R&D and testing category mainly includes software R&D engineers, test engineers, etc. Law and administration: There is an obvious “oversupply”. Currently, the job categories with an obvious “oversupply” of talents in the talent market include: legal, administrative, etc. The legal category mainly refers to company legal affairs, legal assistants, etc.; the administrative category mainly refers to various types of clerks, administrative personnel, etc. Machinery: 100% employment rate. The mechanical and automation major is one of the majors with a relatively large talent gap. The employment rate of students graduating from this major in Yangzhou reaches 100%. Analyzing talents in the machinery industry emphasizes technicality. Enterprises hope to recruit compound talents who have both professional knowledge and theoretical knowledge, and know how to think. Therefore, students who hope to work in foreign companies must not only master professional knowledge, but also must have management and sales abilities.

It is very professional and requires a period of professional training to be competent. Based on previous years’ experience, graduates of this major are in high demand because the working environment in this major is relatively difficult and the number of applicants is relatively small. Tourism and foreign affairs services: The tertiary industry has a wide range of employment opportunities. Airports, railway stations, corporate front desk services, receptions, etc. all provide employment positions for this type of talent. Analysis Wang Huiqin, vice president of Yangzhou Tourism Vocational School, said that the jobs provided by the tertiary industry are highly mobile and the talent gap is also huge. Therefore, graduates themselves have great choices. In addition to positions at airports and train stations with relatively corresponding majors, some reception service jobs required by enterprises also prefer to recruit these professionally trained graduates. However, after such graduates enter the workplace, they must continuously improve themselves in order to adapt to the changing market. Tour guides and tourism management: The demand is increasing year by year. Released In recent years, more people have adjusted and relaxed through long vacation travel. Therefore, there is a shortage of tourism talents in various places, and the market demand for this profession is also increasing year by year. It is analyzed that graduates of this major are mainly engaged in tour guides, travel agencies and star hotel staff. Such positions not only require the knowledge level of the employees, but also require professional training in image, language and behavior. Therefore, this major is A piece of advice that cannot be replaced by candidates from other majors: No matter what major you study, if you are a complete mess, you will still have no hope of employment!