Employment Prospects of Animation Design and Production Industry in China

Recently, a newly released employment report for college students shows that the unemployment rate of undergraduate students majoring in animation ranks first.

China's animation industry has developed rapidly. In 21, the total number of domestic TV animations exceeded 22, minutes, which was 5 times higher than the average annual output of 4,2 minutes from 1993 to 23. But with the development of industry, professional graduates can't wait for the spring of large-scale recruitment.

Song Xiaoping was an undergraduate majoring in animation from a university in Sichuan last year. According to his memory, when he was admitted to the university five years ago, the enrollment of that major was extremely hot. The major was divided into three-dimensional, two-dimensional, illustration and post-production. Many students crowded their heads and reported three-dimensional and post-production. He was successfully admitted to three-dimensional because of his good grades. However, the experience of finding a job in the second half of the senior year broke their expectations for this major in the past four years. Some students work for free in the company, some fail to pass the test and are rejected by enterprises, and some just do logistics work. Almost all enterprises say that their skills are unqualified and they have to pay for training before they can work.

Some students pay tens of thousands of yuan to continue to study 3D animation in training institutions in order not to waste what they have learned for four years. However, the company is still not satisfied with their works after learning.

Song Xiaoping, who has hit a wall everywhere, came to Shanghai to apply for a job this year. He submitted his resume for more than two months, but there was no news from the big companies. Only two private studios asked him to go to work and try it out. One company offered him more than 1, yuan, and the other company offered 5 yuan a subsidy. Recently, he was interviewed in a game company. It is said that he could give two or three thousand yuan. Joining this company became Song Xiaoping's only hope to stay in Shanghai.

it's hard to "digest" the blowout of multi-quality talents

so what is the demand for talents in the animation industry? The reporter found from the "China Animation Industry Development Report" that Jiangsu has become the largest animation province in China, followed by Zhejiang Province, and Hangzhou's output in 21 accounted for 16% of the total national output. These are the core cities in China's original animation core gathering area.

the pearl river delta is good at producing animation derivatives, and the animation industry in the Yangtze river delta has always been famous for its creative design and originality. In 21, the Yangtze River Delta region produced 98,653 minutes of original TV cartoons, accounting for 45% of the total national original TV cartoons, and will further expand in the future. With the rapid development of animation industry, animation specialty has gradually become a hot major in colleges and universities. At present, there are more than 1,2 animation colleges and nearly 1,9 universities offering animation-related courses, and more than 6, animation talents graduate each year, which is more than the sum of Japan, the United States and Europe.

With so many talented people pouring into the market at once, the company doesn't feel well. Because there are only students who have no quality, it is difficult for enterprises to "digest". The reporter learned that there are many enterprises that need animation talents, but there are two kinds of talents they want to recruit: one is the creative talents at the front end of the company's industrial chain, and the other is the marketing personnel at the back end of the industrial chain. Most of the students trained by the school are concentrated in the middle-end production. Of course, enterprises also have a demand for production talents, but those trained by colleges and universities cannot be "used as they are".

Only software graduates are criticized for their artistic skills.

The person in charge of recruitment of Shanghai Wonderland Animation Company told the reporter that their company is an enterprise responsible for game production, and talents who need to design the image of animation characters will be tested when recruiting fresh graduates: "Can you make a picture first?" However, the examination results show that the results of animation graduates are very unsatisfactory and can not meet the requirements of employers. "Every employee we recruit needs to have a certain art foundation, not biased against animation graduates, but the fact is that an animation major student doesn't want it, and their knowledge is useless. We found that students can use software, and the animation major is not a computer software design major. What we want is students with good painting skills and good design level, which they will not. "

Song Xiaoping said that when he applied for a job, the company would ask him which one he was best at. Some even paint on the spot, but he learned software related to animation production at school: "Every software is point-to-point, and most of the time he is learning theory. How can he be good at it?"

As a result, many employers chose oil painting, illustration and other fine arts graduates after failing to recruit animation graduates, and then they had to be retrained before taking up their posts. In fact, the threshold of animation is very high, not just knowing scripts, original paintings, rendering and other technologies, but also participating in creation.

It is reported that students majoring in animation have three common choices after graduation. One is to engage in jobs unrelated to animation, such as sales, which basically gives up their animation dreams. The second choice is to work in an animation company, train while working in the company, and pay the training fee to the enterprise. The third option is to go directly to a professional animation training school for training, and then enter an animation company.

The future of animation graduates is worrying. What to do? I'm afraid we have to focus on the law of talent training in animation industry and start to solve it from the aspects of professional layout, teaching methods and career planning.