In 2022, major Internet companies are concentrating on layoffs. Why is the Internet industry hard to do?

In 2022, major Internet companies are concentrating on layoffs. Why is the Internet industry hard to do? The Internet has entered the cold winter, but the income and net profit of Internet giants are still high, but the growth rate is not as high as before; In the past few years, Alibaba's revenue has increased by 10 times; In the past few years, Tencent's revenue has increased by 10 times; In the future, Internet head enterprises may only grow by 1 times in 10 years; This is the change of Internet head enterprises. There are many high-paying people in head enterprises, and the scale of recruitment in the future may still be very large. However, there are also many internal eliminations, and the salary increase is not as fast as before. However, the wave of layoffs in the head company will not intensify. After cutting some of them, there will be no layoffs in the short term; After all, the company's income scale is still very large, and the value of most employees is still there.

Since 20021,the news of layoffs of internet companies has broken out from time to time. These days, with the large Internet companies such as JD.COM, Bili Bili, Qihoo 360, Youzan, etc. opening the mode of layoffs in succession, layoffs are once again on the hot search. What do we see? Major Internet companies are undergoing economic transformation. Employees in basic positions are highly competitive and replaceable, and will naturally be laid off. The job market situation is grim. The survival of the fittest will naturally eliminate a large number of employees with poor ability. The homogeneity of Internet companies' products is serious, and users' stickiness is not strong, which leads to users' random choice. The number of users is limited, and the online time is limited. The dividend period of the development of Internet enterprises has passed, and now it has basically entered the stage of stock game.

The merger and monopoly behavior of Internet companies has suppressed the living space of small and medium-sized entrepreneurs, and their entrepreneurial enthusiasm has declined. Economic development has entered the stage of sufficient capital and insufficient investment. The competition among enterprises is becoming more and more fierce, the investment cost increases and the return on investment decreases. In order to resist this pressure, layoffs are the easiest way. When the belief in big factories becomes a thing of the past, taking an examination of the public may be the only way out. For all professionals, always remember: skills will not drag you down. Only when one's own abilities are more diversified can one survive better. The phenomenon of layoffs tells us that we may not be the best people, but we need to make ourselves excellent, and we must always be excellent.