College students' life planning thesis, about 800 words.

Good jobs are hard to find. The world's top 500 and leading domestic enterprises recruit students on campus every year. If you can apply, it naturally shows that your comprehensive quality is good, but it doesn't mean that you must have a successful life. Just because you didn't apply doesn't mean your career is over. In fact, most successful people do not have a good career starting point, and it is these poor starting points that motivate them to embark on the road to success.

Almost all professionals will encounter career bottlenecks, which seems as inevitable as a midlife crisis. People in their thirties and forties often encounter this bottleneck. The reason is nothing more than a failure to recover, or a complacency after success.

Growth is caused by habit. Kōnosuke Matsushita, the founder of Guomin, had bad luck in his early years and his family was miserable. His parents went bankrupt, and he lost three brothers and sisters in the same year. However, hardship sometimes makes people have a strong desire to conquer the environment. Panasonic once wrote in his autobiography that it was adversity that gave him growing ambition without losing humanitarianism, and worked hard for decades, eventually becoming a great entrepreneur. Matsushita received only a fourth-grade education and was an apprentice in a bicycle shop at the age of nine. This sick, poor, poor child is not only qualified for this job, but also constantly pursues progress. Later, he became an ambitious employee of Osaka Electric Company and a successful entrepreneur in business. Panasonic's business strategy is much higher than that of other entrepreneurs in the 20th century, which largely depends on his efforts instead of slowing down after a certain success, and then constantly surpassing others, and finally standing at the top of success. Panasonic not only created a huge successful enterprise, but also became a politician and philosopher far beyond pure economic interests.

All this depends entirely on Panasonic's continuous learning and improvement.

Although "ideal" is a term rarely mentioned in today's utilitarian society, I have to emphasize again that in fact, a person's success depends entirely on his own goals and ideals. Short-term is the goal and long-term is the ideal.

Many marketers will say "I am not satisfied with the status quo", but what can make me satisfied? Is it more money? Or a higher position?

I found that marketers who are dissatisfied with their careers tend to focus on two levels. One is the "semi-new and not old" people who have just graduated for a few years, and the other is the people aged 30 to 40. They often have a certain foundation, but it is difficult to break through.

People who are "semi-new and not old" are more hesitant than dissatisfied. They often feel that they have been working for several years, but their level has not been high. It seems that there are not many opportunities for promotion and job hopping. I also get emails from these friends from time to time. Their problems often focus on whether it is better to stay in the company or change jobs, but often, they feel that neither direction is particularly good.

Let's analyze how this "bad" came about. What I want to say to these friends is that we must hold our breath. It is not the key to solve the problem whether to continue to wait for opportunities in the original company or to jump ship. The point is, how much have you strengthened yourself in the first few years of your career?

At the beginning of career, it is the stage of laying a foundation and developing good professional habits. In the meantime, I must give up all speculative mentality and have a good meal. Although you may complain that it is unfair, and the pay is not proportional to the return, from a long-term career point of view, the more pain you suffer in the early stage of your career, the greater your future return will usually be. Marketers who report speculative mentality at this stage will generally suffer in the future. It's like planting a tree. The roots of a leafy tree are deep roots. It's hard for you to believe that a person with a poor marketing foundation can go far, even if he succeeds in a certain position by accident, he will certainly fail to do it well. Because knowledge and experience are the necessary conditions for reaching a high position, otherwise it will be difficult to convince the public even if it is achieved, and it will also lack the necessary foundation for leading a team.

Li Bai, a hero who escaped from a foreign company, was promoted to general manager of marketing in less than ten years, largely relying on his solid marketing skills in the first few years of Coca-Cola. Although he is constantly looking for opportunities to seek career breakthroughs, first of all, he loves every job and enjoys it. In a meeting with headhunters, he described his sales work like this:

I remember visiting customers by bike every day. 365 days, in the wind and rain, the degree of hardship can be imagined. I'm not afraid of hot summer, but rainy days and winter. When it rains, a poncho can't stop it, especially in the south. It's raining in Mao Mao, and my legs are soaked in rain in less than a few minutes, but I still need to protect my client card, pop and flag. For several hours every day, shoes are filled with water. And in winter, the ground freezes, and I'm not afraid of the cold, but my toes in overshoes are numb with cold. I often feel different when I walk in front of clients. But at this time, customers are the most moved. They will warmly greet you to come in and sit down, help you put away your raincoat and park your bike. For them, there are few guests in the world of ice and snow, but the sales staff of Coca-Cola still insist on visiting, whether it is a big store or a small store, which has never been seen before. They were very moved, and we also established a deep sense of guests in our conversation with them.

When you complain that you have no promotion and no new career opportunities, have you ever wondered if you have had enough of Li Bai's suffering?

The other is the bottleneck of people aged 30-40. Let's just say that this is a "midlife crisis" for marketers. By my side, there are many such people who have a good professional background, but at this age, they often stagnate, and many of them are still going downhill.

The emergence of the "middle-aged crisis" of marketers is, in the final analysis, because "born in sorrow, died in happiness". Once a marketer climbs to an intermediate position, he often feels tired after staying for a period of time. This is a kind of occupational fatigue. Looking up, career promotion seems out of reach. If so, you must also make a lot of efforts and study. Looking down, it seems that he is already a very experienced person; Looking around, I seem to be doing well. At this time, some people will have the mentality of muddling along, thinking that today's income is already good, and it is useless to work hard. But the problem is that not working hard is often retrogression or elimination. If you don't believe me, put down this sales and marketing book in your hand and look at the magazines five years ago and ten years ago-those former authors, if any. Where are they today? Yes, some are still there and some are not. Are they good enough to express their views in words? No, many of them can't be written anymore, or they have been eliminated.

Just like our rapidly developing society, marketing is also a rapidly changing industry. Many people are superstitious about old experience, but the problem is that this kind of social experience can be used in a short time. Things that were five years ago or ten years ago are not used much today. If one day you give up studying, it means that you are one step closer to being eliminated.

And job burnout is something that makes people feel "boiled frog in warm water". As long as you are still in a certain position, you will feel that it doesn't matter whether you study or not. You are still in the same situation, but once you leave this "position", you will know that learning or not is a long way to go. Step by step makes you muddle along in your original position, but it makes you lose your competitiveness in the market. The easiest way to test whether a person still has market competitiveness is to put him back into the human resources market to compete, and see whether you are still a talent or have become an enterprise's "expense".

Without goals, you won't show perseverance and hard work in an ordinary post. Without ideals, you will not continue to work hard and study in a comfortable position.

So, what is the professional ideal of marketers?

Easy life

In the famous TV series The Story of the Emergency Room, the word "oath" appeared, and its complete expression is "Hippocratic oath", which is Hippocratic oath. This is the oath to be taken by students who aspire to become medical doctors. It requires doctors not only to have good professional quality, but also to have good professional ethics.

In fact, the original meaning of the word "professional" in the English root is "swearing to God as a profession", and so is the Hippocratic oath.

Marketing is a job. If you want to continue this job and keep its value, the only way is to become a professional and an expert.

The so-called expert, he is not the kind of person who has several qualifications to deceive people, which is not enough. He is not a real expert. The difference between real experts and those who are nominal experts is that experts must be "customer first", just as real doctors swear to God to serve patients and abide by ethics. Experts should not only have skills and knowledge, but also have customers' interests.

Becoming an expert is the professional ideal of marketers. He not only looks at the face of his superiors, but also needs to swear to contribute to his customers. They need:

1) Get paid with professional knowledge and skills.

2) Not only in the company, but also from the outside, it has first-line general professional knowledge and practical business ability.

3) Can play its due role.

4) Have ideals and pride in your work and keep working hard.

5) Put the customer first and swear to serve the customer, not just act according to the company's regulations.

Only experts can base themselves on the future society and live a good life. This is an ideal that a person who is determined to go further on the road of marketing should have.

Life is short, such as a fleeting moment. Since you have chosen marketing as your career, please stick to it. No matter what your belief is, please swear to demand yourself with the highest professional standards, strive to become an expert, and do every marketing job well with this ideal, instead of opportunism.

Marketing is not only a profession, but also a belief.