Are the girls who work around the stars really happy?

Edit | Chen

Click Weibo Hot Search # Li Chatting with Liu Yuxin #. After 95, assistant agent A Yuan looked at the mosaic head in the chat screenshot and always felt that something was wrong.

The group chat of four people (and one Orfila) is all the artists themselves, which means that the artists' team is not in the group chat. I think it's a bit unusual for A Yuan who has been in the business for more than a year. Although she immediately realized that artists also have their own private circles, it is impossible to go through the staff for everything.

In the performing arts industry, pulling WeChat group chat is a common way of working. If there is cooperation, the partner will first pull a group to communicate with the artist team, and then give it to the artist after the project is confirmed, and the latter does not have to show up.

If the artist himself is light and the fans are light chasers, then the staff around the artist are the companions of light, and they form an iron wall to protect the shining stars layer by layer.

Being close to the stars, this job has great attraction. Browsing online artist publicity, brokers and other related job recruitment information, I can always see the star-chasing girl enthusiastically asking, "How can I enter the entertainment circle without experience?" 」

For insiders, it is another matter. The aura of artists gives the staff a huge stage to display their talents, but because the light is focused on one goal, the efforts of others cannot be seen equally.

"This is a service-oriented occupation," Ayuan said.

In the worksheets of large-scale entertainment activities, the names of artists are often followed by the words+10, +5, +2, etc. These figures represent the number of staff accompanying them.

In fact, there are many types of jobs. In daily publicity, "Artist Publicity" is responsible for material planning, text output and media docking, "Short Video Director" is responsible for photography and post-editing, and "Graphic Design" is responsible for graphic design and typesetting ..... They usually have to work in the company and will follow artists during publicity.

The post of "Artist Publicity" has a low threshold and relatively few restrictions, making it the first choice for many people to enter the industry. Yang Tianzhen, CEO of CreditEase Entertainment and former propaganda director of Fan Bingbing's studio, is an artist's propaganda background.

A Yuan, 24, was recruited as an artist at first, and later transferred to the position of assistant broker. Recalling that interview, her experience was that she must be careful. She did detailed homework on the company's business section and artist information in advance, offered to plan the future of the company's artists, and was the only one with a portfolio, which became her plus point.

Sometimes fate is also very important, for example, some job seekers expect to attach the constellation to their resumes, because some artists require that the proxy fire sign is preferred and the life assistant Cancer is preferred.

Ziki, who was also born after 1995, joined the company through employee recruitment channels and was responsible for the post-production of artists' short video materials. As an art student, she is good at hand-drawn animation. When she was in college, she once created a video for her favorite love beans. Few words, practical people, after a simple interview, she got the offer.

The wages of these two positions are generally not high, but they will have a sense of accomplishment. As long as the flow of artists is sufficient, a certain number of people will watch the works in a proper way. If they are more careful, they will be seen by more people and make them want to fight.

During the art promotion period, A Yuan, under the leadership of the agent director, worked out the development route of personnel design for the company's new artists, and planned fashion shooting, media interviews, variety shows and so on. Her mobile phone must be on standby 24 hours a day, because there may be news of her partner at any time, and she also needs to shoot video clips from the perspective of "studio" for artists, so she specially changed to a 256g mobile phone.

The way director Ziki adapts to his work is not to change his mobile phone, but to install a few games. Because when making video, if the source file is large, the computer will get stuck. While waiting for rendering and export, only one game of the glory of the king can kill boredom.

At first, A Yuan and Ziki were puzzled by the requirements for promotional materials put forward by the director of brokerage. They should be concise, fashionable, interesting and have some cultural background. The most important thing is advanced. "Why not ask for colorful black?" Later, they understood that in fact, it is necessary to pile up the sense of variety, network and fashion.

The packaging promotion of artists is a new industry, and there is no established standard. Young people's creativity and new ways of playing can be brought into full play, which is what makes the work interesting. What's more, most of this industry is women, and there is no gender discrimination. They are the strong backing of artists.

However, when hobbies turn into work, even pure star-chasing girls can't bear to work overtime every day. A Yuan said that her WeChat has set up three entertainment publicity groups and resource replacement groups. Seven work contacts, including the director of brokerage, open an average of 32 chat boxes every day to exchange work information, and check whether the messages have been replied according to the chat time sequence every four hours.

Walking beside the stars, the dreams of the past are disappearing. Every time a friend tells Ziki privately how handsome the artists in her company are, she doesn't say anything out of professional ethics, but she will praise her increasingly strong P-picture technology in her heart, and even her skin can be flawless.

The positions closer to artists are fan operators and brokers, because they are more emotional about "idolization" to connect artists and fans.

Fan operation is a new orientation for entertainment companies to adapt to the changes of fan circles after the rise of fan culture. Generally, only artists with particularly large traffic will set up this position in their own companies, and other companies are mostly promoted by artists and executive brokers.

Every day, the girl who has been engaged in fan operation for nearly two years feels that this position should be empathetic, objective and calm, and suitable for the idolize girl who once "liked" artists. "Must be like, don't like it now, never like it. 」

Because, once fans, now passers-by, we can balance sensibility and rationality.

They should use professional operation means to encourage fans to accompany artists emotionally, take the initiative to participate in communication work, and increase the stickiness of fans, including the management of support clubs, the management of official groups in Weibo, and the organization of artists' offline activities.

When talking about the pink circle culture, she began to use abbreviations, and "staff" was replaced by "gzry", "hyh" was the abbreviation of "support club", and even "WeChat" was abbreviated as "wx". Clever use of abbreviations is a necessary skill for fans to operate.

Artists' support club can be applied by the company itself or by fans. The current model will tend to be "company application, fan operation". Generally speaking, the staff will not contact the fans directly, but if the artist has some public exposure trips, he will also convey the news through the support club and the fan station in advance.

I have much contact with fans, and sometimes I feel sorry for them every day, because fans are really paying for idols. When tracking offline activities, she can always see fans holding heavy accessories to occupy positions and put up posters. As a girl, she knows how difficult it is and will have more respect.

Yuan, who turned to be an assistant broker, will be more cautious about fans. The first time I traveled abroad with artists, I met fans waiting in advance when I arrived in high-speed railway station. She suddenly had a contradiction: as an assistant, she should lead the artist to leave as soon as possible, or separate the fans, but the fans were shooting in "long guns and short guns" and their image was exposed if they didn't stay away from the artists.

She didn't stop, the artist got on the bus after greeting the fans, and she followed. She always has a sense of * * about this girl of her own age, thinking that if the order is relatively stable, why stop the sporadic communication between fans and artists?

After checking into the hotel, the agent director showed her a private letter from the artist from Weibo, which read "Brother, come down quickly, I will be downstairs in the hotel" and "Brother, what floor do you live on? I live here too. Do you mind knocking at your door at night? " She understands that fans are mostly rational, but there are also some harassing "stalking fans". As agents, artists should get more protection.

When the works are full of artists, A Yuan's idolization psychology has also changed before. She will analyze the structure of artists' designs while watching variety shows, and she will also sneer at the professional image disguised by artists in front of the camera. "Analyzing the truth and falsehood" affected her idolized mood.

The solution is that she gave up idolizing domestic artists and started chasing overseas artists.

Entertainment circle is a fickle circle. After frequently docking business resources, Ayuan found that Party A and Party B often switch.

Sometimes the brand is Party A and the artist's studio is Party B, but in front of some magazines, the brand becomes Party B, and the transformation between Party A and Party B is a manifestation of the balance of interests. She thought of some cold humor she had experienced in the circle:

Entertainment workers usually use "dear" as a way of intimacy, but also to avoid the embarrassment of not leaving a name.

Ordinary people concentrate on making friends during the day, and the staff in the entertainment circle make friends at midnight. First, because the program was closed in the early morning, and second, because it was closed late the day before, I couldn't sleep by adjusting my biological clock.

Artists often smile at people. As soon as the staff called for filming, he greeted the camera in a friendly way, but he had no idea what to shoot. Just smile.

No matter the director of the broker, the publicity of the artist or the boss of the company, as long as they follow the artist, they will be considered as the assistant of the artist by fans.

As a fan, I also think about some things at work every day: sometimes the artist's praise is slippery, but the studio is back; Sometimes the team will make a decision according to the artist's ideas, but fans will criticize the studio for making a wrong decision regardless of the artist's feelings. ...

Intellectually, she can understand these injustices, because artists are responsible for bringing illusions to fans, and staff are the guardians of dreams. How can dreams go wrong?

After meeting many artists, she gave up idolization and realized that she was not destined to be the only one in the eyes of stars. "Idols are only suitable for distant view. Once they live under the same roof, all trivial truths will be exposed, so there are neither great men nor beautiful women in the eyes of cohabitants. 」

Ziki used to like being called "Sister", but she found that all the trainee brothers in her company had no feelings. After seeing who called her sister, she understood that "Sister" was just like the "darling" of the staff and the "beauty" of the waiter, just to avoid the embarrassment of not remembering the name.

Although the physical distance between staff and artists is very close, in fact, the psychological distance is very large.

The professional ceiling of the artist staff also came quickly. I have been a director for two or three years, and I am basically familiar with all the work; Agents lead artists such as "Xiaohong depends on praise, Dahong depends on life"; The age barrier is still lingering, and the entertainment circle will always welcome Houlang.

"People around the city want to escape, while people outside the city want to rush in, mostly for marriage, career and life." It used to be the dream of many girls to work in the entertainment circle and walk beside the stars, but when I came in, I found out that it was just a job.

Ziki's parents had hoped that she would be a middle school teacher after graduation, but she wanted to work hard for herself when she was young. Now she doesn't have a long-term career plan. It's true to make more money. Fortunately, she is willing to accept the aura of a star. "Some people are stars in their previous lives, so they want to shine in this life, and I, who was a stone in my previous life, will be satisfied as long as I live safely. 」

A yuan also wants to stay in this industry, but she will continue to work hard, hoping to transfer to a place where she can access more resources. Maybe one day she can become a "big boss" and look up to her favorite artists.

I want to leave the circle and live a normal life every day. Just after that, she took out her laptop and began to work. "No matter what the future choice is, do it well first and cherish the present."