Is it necessary to have the position of interaction design? What is its significance?

First of all, let me make a bold guess. Generally, the division of labor in the interactions you contact is not clear. Product demand, interactive planning prototype and the occurrence of various case.

an initial product team doesn't need interaction, because

1, the interactive KPI will take a long time to reflect. As long as the product startup team is online and has user activity, it needs interaction designers. Why? The word interaction was put forward by Moggridge in the last century. The definition is human-computer interaction. No one can interact. So that's why interaction is developing so fast in WEB 2..

2. With the user's activity, users will feel uncomfortable using the software, because of all kinds of discomfort, then interaction will appear. What the product manager needs at this time is to iterate product requirements, do competitive product analysis, analyze requirements and analyze data. And product optimization or planning page prototype requires interaction designers, which is what we call user experience.

User experience is a spiritual matter, and Maslow's needs are the needs of the upper level. This also explains why interaction needs psychology. Spiritual things can only be appreciated after satisfying the basic buildings. Now you don't think interaction needs to be because your products don't have enough user groups, or you don't understand the real meaning of interaction. After all, the KPI of interaction can't be seen in a short time.

Interaction has two core things: 1. Design of behavior path 2. User feedback.

1. The design of behavior path refers to the simplicity of the process. Comfort of the process. For example, two e-commerce companies, one is a variety of wobbly pop-ups for you to buy, and the other is recommended according to your taste. The result is to get you into the product browsing page. But what kind of experience do you think is good?

how to conduct emotional guidance requires emotional design. How to predict the occurrence of users' various situations, and to relieve users' fear when facing software ignorance, requires logical thinking and good reasoning ability. This is what we call interaction.

interaction. Communication and interaction. Sometimes I feel that interaction corresponds to the service industry in real life.

2, user feedback.

interactivity. Everyone's psychology needs feedback. This is why Apple's pull-down load will slide up.