Speech for the Competition for Marketing Planner

"Competitive recruitment" refers to a personnel selection technology for all levels of operation and management positions that implement the examination and appointment system. If it is used for internal recruitment, I will share with the readers the speech of the competitive market planner, Welcome everyone to refer to. Competition Speech for Marketing Planner

Dear leaders and colleagues:

Hello everyone!

Thank the company for giving me this opportunity to compete for the position. My name is xxxx, and I graduated from xxxx College with a major in marketing. The position I am competing for is the market planner position in the market center. The reason why I am competing for this position is because I have the following advantages:

1. The learning experience in marketing and nearly one year of overseas marketing practice have given me a deeper understanding of the market and consumer needs.

2． He has his own unique insights into event planning. He has authored a paper called "Tour Marketing in the Electric Power Industry" to explain the marketing planning of electric power companies. "New Theory of Urban Marketing" expounds how Zibo City builds its city brand and explains his own views. "How the Local Dairy Industry Breaks Out" analyzes the competitive strategies of urban dairy enterprises from a marketing perspective. The above articles have been collected and reprinted by China Management Communication Network, China Manufacturing Online, China Food Network, and China Dairy Information Network.

3. Have certain writing expertise and be able to quickly extract product selling points and organize them into language that consumers can understand to promote them.

4． Self-study related brand operation skills and planning skills, and have certain basic skills in market planning.

Below I will explain my views from 4 aspects

1. Knowledge and understanding of competitive positions

Marketing planning is product positioning, market positioning and product construction. Sales is sales, and planning must be combined with sales to become stronger. I believe that my one-year market front-line work experience in the Weifang market will help future market planning work. (Attachment: Personal summary of the current competitive situation of dairy companies in the Weifang market) My understanding of this position mainly includes the following four aspects:

1. Cooperate in formulating the sales company’s annual advertising and product promotion plans; , the effect of product promotion and brand activities.

2. Organize and implement community, supermarket new product promotion and event planning.

3. Coordinate and solve problems that arise during the promotion process.

4. Research consumers and competitors and formulate corresponding solutions.

2. Objective understanding and evaluation of the current situation of market center planning

Focus on promotion and lack of consumption guidance. The brand promotion in foreign markets is not enough, and there is no localized elements incorporated, so it is not easy to be psychologically accepted by consumers in foreign markets. Personal opinion

1. Reduce promotion efforts in base markets and focus on promoting high-profit products. At the same time, use media and ground promotion work to guide consumption and guide consumers to consume the company’s advantageous products, yogurt products and other categories. superior. The market center formulated a good strategy, but it did not achieve very good results at the grassroots execution level. The next key work should focus on execution and process monitoring.

2. When the brand awareness in foreign markets is not high, use a combination of promotion and consumption guidance. For example, publicity experts spoke highly of yogurt, one of the top ten health foods announced by the United Nations, targeted local competitors in the yogurt-free field, and penetrated and poached rival users to increase their own milk production. I conducted a survey on the Weifang market, which lasted 4 weeks. Through the pilot of 12 milk points, yogurt products were mainly promoted and promoted. After 4 weeks, the yogurt category of 7 milk points increased by 50% compared with 4 weeks ago. It can be seen that differentiated promotion can achieve very good results.

3. Post-work goals; plans, measures, and daily management.

The work goal after the recruitment is to manage and control the category composition, optimize the promotion structure, enhance the competitiveness of the products under the guidance of the marketing strategy, and ensure the smooth growth of new products and the continued and stable growth of old products.

Planned measures: After taking up the position, we will summarize experience through problems arising in promotional activities, improve the existing process system, focus on follow-up work on goals, and improve execution. By formulating a strict activity process monitoring process, we ensure that all activities are implemented in place and the effect is maximized.

Daily management: Provide basis for new product development direction through out-of-town market research, coordinate internal relationships within the company to ensure smooth progress of community and supermarket activities. Develop planning and promotion plans to cooperate with the sales department to promote sales.

IV. Personal analysis of competitive positions

Advantages:

1. Have high enthusiasm for marketing planning and enthusiasm for continuous learning

2. Have the company's practical marketing foundation and understand the current market conditions and consumer thoughts in other places

3. Pay attention to teamwork and have certain communication and coordination skills

4. Good at rational analysis and able to propose corresponding solutions to the current market situation

5. Strong execution

Disadvantages:

1. Not skilled in using office automation software

2. Not sensitive enough to digital data

3. No practical experience in branding, planning, and research

4. Too stubborn

5. I don’t have a comprehensive understanding of supermarkets, hotels, and retail channels

If the competition is successful, I will adapt to the requirements of the new environment in the market center as soon as possible, quickly enter the working state, strengthen the business study of this department, and conscientiously complete the work assigned by the leadership . Innovate working methods for this position and live up to the expectations of my leadership. If the job is not successful, it means that I still have shortcomings. I will seriously summarize and continue to work hard to understand my own gaps. In the future, I will still do my duty, study hard, and work hard. If I have the opportunity, I will still stand here. Speech for the Competition for the Director of the Advertising Planning Department

Dear leadership teacher, dear students:

Good afternoon everyone!

I am the director of the Market Development Department of the South Campus XXX, I am very happy to be here today to participate in the competition for the work-study center. My work philosophy is: do every job well, be strict with yourself in every job, and actively learn lessons and accumulate experience from work. The person I am competing for today is the director of the advertising planning department. Many students may be wondering, why should I run for the advertising planning department when I am clearly doing well in the market development department. My explanation is this. I feel that the advertising planning department needs me to do something for it more than the market development department. It is not that I am tired of the work of the market development department after working in the market development department for a year. The advertising planning department can also contribute to the market development department. In the past year, I found that there are still many loopholes in the work of the advertising planning department, and many tasks have not been implemented in place. In everyone's eyes, it seems that the work of this department is only reflected in the word advertising, and planning is Words seem to have been put aside by us invisibly. I think the work of the advertising planning department is not limited to posters, but more importantly, we should start from the planning aspect, as well as the writing of various promotional documents and media liaison work. I think whether a center can find enough part-time positions depends largely on whether we have expanded external publicity, and whether we can find suitable personnel within the school after finding part-time positions depends on whether we have strengthened internal publicity within the school. . Obviously publicity plays a bridging role, which also shows its importance.

As far as our current session is concerned, our center’s external publicity efforts are obviously not enough. Our current external publicity only involves our officers going out to market. This form is relatively simple, a bit scattered, and not very reliable. It does not give the merchants enough credibility, and it also consumes our students' time. We students are still students after all, and we should focus on learning. Nowadays, network communication is very developed, and we can also collect and publish some relevant information through the Internet.

Many businesses now recruit people by posting job advertisements online, and our center can also use the same method to expand its influence on our center. Therefore, I think that this time we can recruit students who have advantages in writing and networking, so that we can carry out various daily work in the future. The above mainly focuses on how to expand external publicity. Our center’s current publicity work within the campus also has shortcomings. As far as I know, at our South Campus, a normal job fair only requires two posters. For more important and urgent job fairs, a Fetion group is added. Our Fetion messages are only limited to freshmen. Many seniors in their sophomore and junior years often don’t even know there is a job fair. In the past year, every time Fetion news is released, our deputy director Xie Xiaochun has to send it in person. I think this publicity work should be completed by the advertising planning department. As for planning, planning should be about planning and designing a certain activity. As far as I know, our central advertising planning department rarely involved planning in this aspect of work in the past.

If I can successfully compete for the position of head of the advertising planning department, I would like to start my work from the points mentioned above. The summary is as follows:

1. Expand publicity work inside and outside the school. Publish good posters, improve the Fetion group, make full use of existing resources to comprehensively publicize the work of the center, and ensure that everyone in the school knows about the recruitment.

2. Zuili starts from the planning aspect and makes corresponding plans for the relevant work of our center for reference by superior leaders. If the plan is feasible, then take action.

3. Supervise all officers to regularly collect relevant recruitment information online and publish various job search information online to expand the visibility of our center to the outside world.

4. Advocate to write press releases for every major event, submit articles to the college newspaper, Rongsheng Garden, etc., or publish them on relevant websites such as the Lake Engineering Forum. To expand the influence of our center on campus.

5. Plan various activities. For example, planning interactive activities with work-study students.

6. Unite all forces that can be united and work hard. Strengthen the overall system awareness of department members, actively implement the rules, regulations and systems in the work-study guidance center charter, and carry out department-related daily work efficiently and orderly.

7. Fully cooperate with the work of other departments to make all work progress in an orderly manner.

In view of time constraints, I will only say this much. My idea is wonderful, but it may not be so easy to implement. My intuition tells me that my choice is right. The advertising planning department needs me to do this. The department opens up new territory and injects new blood. As long as I work hard enough, unite all the forces that can be united, and open up new territories to expand the influence of our center, I will gain more success. The warmth of every home comes from the collective dedication of all members, and the growth of every member comes from the collective care and support of all members. The work of the work-study center will accompany our new cadres and officers The establishment of the company strides forward and develops bravely. In the work of the next semester, I firmly believe that our work-study center will surely reach a higher level under the guidance of all teachers and with the joint efforts of all members of the work-study center. steps to achieve better results! Although my calligraphy is not very good, I believe that with my ability and my enthusiasm for work, I can be a good head of the advertising planning department and contribute a meager contribution to our center with a good head of advertising planning department. strength. I think no matter which department we are in, our goal is still the same, just to make the center develop in a better direction and make the center better! Hope to get everyone's full support!

Thank you everyone!

XXX

September 27, 20xx