Interview with Brewmaster Net Hao Hongfeng: From scratch, assets are hundreds of millions.

Interview with Brewmaster Net Hao Hongfeng: From scratch, assets are hundreds of millions.

In this age when there is no shortage of myths about getting rich, Hao Hongfeng's? Brewmaster's story? It is still regarded as a legend. Dropping out of school, starting from scratch, and being worth hundreds of millions, these labels, which often appear in biographies of financial celebrities, are also dazzling on him. In Hao Hongfeng's heart, in recent years, there have been many distinguished people in the business circles, and their love for him has deepened ―― without the beautiful things in these cups, such as red wine and white wine, his success today would not be possible. Every time he drinks good wine, he will get drunk in his heart, and he likes the touch of wine red best when he smiles.

Hao Hongfeng

Born in 1977, he is currently the chairman of Shaanxi Baishi Liquor Group Co., Ltd. and the chairman of Beijing Brewmaster Electronic Commerce Co., Ltd. (Brewmaster Net).

Red wine conveys happiness.

? We are still in the initial stage. ? This is Hao Hongfeng's spell. I have just successfully obtained the third round of financing recently, and my face is slightly relaxed. It took Hao Hongfeng 65,438+02 years to get this expression.

Last month, Hao Hongfeng visited the land of red wine. The trips to Bordeaux and Saint-Timillon in France made him feel a lot. We really need to learn people's attitudes towards things. Some of those vines even have a history of hundreds of years, but many people in China can't wait to plant grapes today and age them tomorrow 10 years? .

From scratch to billions of dollars in assets.

This is not the first time to deal with Hao Hongfeng. As early as a year ago, Brewmaster. When com was in full swing in the domestic e-commerce field, it had communicated with him many times about the status quo of the wine industry. If it's not convenient to answer the phone during a business trip or meeting, even if he doesn't know who the caller is, he will always take the time to call back and take pains to answer the interviewer's questions, making people feel the sincerity of others. The leader's personality may be a factor that cannot be ignored in the development of Brewmaster's network today.

? We are still in the initial stage. ? This is Hao Hongfeng's spell. I have just successfully obtained the third round of financing recently, and my face is slightly relaxed. It took Hao Hongfeng 65,438+02 years to get this expression.

Although Hao Hongfeng was born in Handan, he has an indissoluble bond with Shanxi and Shanxi merchant culture. He has been doing liquor business in Shanxi for more than ten years, and the chairman of Shanxi Baishi Liquor Group Co., Ltd. was his social identity before he founded Brewmaster.

As the only child in the family who has the opportunity to go to college, Hao Hongfeng has not become a model of ivory tower like many bitter children in the legend. Instead, I chose to drop out of school and start another journey of self-breakthrough and start a business. Entrepreneurship is good to say, but it is done thousands of times and has experienced hardships and setbacks. Hao Hongfeng and several classmates have a boiling passion to sum up what to do. Big deal? At that time, I was making a ledger, and a classmate's original capital of one or two million was lost in less than a year. ? The main reason is that my strategist made a mistake. ? Hao Hongfeng quipped. ? At that time, I was young, and my scholar's spirit, passion and fantasy took up too much, but things always had two sides. Since then, I have become much more pragmatic. ?

? My idol is Li Ka-shing?

After the first business failure, Hao Hongfeng moved from Zhengzhou to Shaanxi, starting from scratch. That year was 1999. He stood on the street and sold newspapers, then worked as a security guard, room attendant and cashier at the front desk. At that time, the first thing to be solved was to survive, let him establish himself in this city, and then slowly find a new starting point. ? Hao Hongfeng said.

Things took a turn for the better at once A quick-frozen food factory is looking for a marketing director. Hao Hongfeng and his brothers who worked hard together came here. In half a year, they brought the dying factory back to life. Since then, Hao Hongfeng and? Guys? Our entrepreneurial life has started all the way, and the spring breeze is proud of horseshoe disease. First, the borrowed 50,000 yuan was used to represent beer, which earned hundreds of thousands in the first year and millions in the second year. Up to now, Brewmaster has become the largest alcohol retail e-commerce website in China.

In recent years, e-commerce websites in various fields have sprung up like mushrooms after rain, and the competition is filled with smoke. Recently well-known e-commerce? Price war? Let the public see this ferocity and bloodiness. At this time last year, many investment companies were full of illusions and expectations for participating in e-commerce. Now, it is getting harder and harder. Hao Hongfeng, who gained his second fortune by establishing the Brewmaster Network, saw what goes around comes around. He said that many companies have weak foundations and radical strategies, and large-scale advertising, uncontrolled recruitment of employees and blind category expansion have accelerated the pace of the demise of many e-commerce websites.

Hao Hongfeng's idol is Li Ka-shing. In the first half of this year, the sales of Brewmaster Net was 10 times that of the same period last year. He said that his goal is10 billion yuan.

Use? Home? Our culture sells wine.

Hao Hongfeng's business career has gone from rough waves to wealth accumulation in the initial stage of his business, and he has become a famous wine seller in China. Although he didn't have much time to pursue further studies in college, Hao Hongfeng didn't give up his studies and studied for an MBA in Tsinghua University. Busy at work, in his spare time, he will choose to watch movies and taste red wine with friends to ease his usual busyness. ? Drinking red wine is addictive, and the more you drink it, the more uncomfortable it becomes, and finally you can't afford it. ? Hao Hongfeng played a joke.

Last month, Hao Hongfeng visited the land of red wine. The trips to Bordeaux and Saint-Timillon in France made him feel a lot. We really need to learn from other people's attitudes. Some of those vines even have a history of hundreds of years, but many people in China can't wait to plant grapes today and age them tomorrow 10 years? .

Brewmaster network was originally in several hundred zones of Hao Hongfeng? Wine? Selected from the combination of nouns. It seems to Hao Hongfeng that he is selling wine, but in fact he is conveying a happy mood.

On the bulletin board in front of Brewmaster Internet Company, there are photos of employees. These are the top 65,438+000 employees who joined the company, regardless of their positions. Even though many of them have become great leaders, they are not among them. We practice family culture? .

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