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Probe into the Hotel Management Mode in the New Period
When building a complete and scientific hotel management model, hotel managers should first change the traditional management concepts, study new management concepts with the development of the times, and adopt reasonable methods to integrate the new management concepts into the management process.
With the continuous development of market economy in China, the competition in the market of all walks of life is becoming more and more fierce, especially the hotel industry in China. At present, the hotel industry in China is facing great challenges. If we can't make a reasonable solution, the hotel industry in China will not occupy a favorable position in the future market, or even be eliminated. Therefore, in order to promote the development of China's hotel economy and improve the efficiency of hotels, hotel managers must formulate scientific hotel management models and innovate management methods to ensure the smooth development of hotels in the new period.
Keywords: new period; Hotel management mode; innovation research
First, the analysis of the current situation of hotel management mode in the new period
According to the analysis of the present situation of hotel development in China, the slow development of hotel economy in China is mainly due to the single hotel management mode, and the hotel management mode cannot be changed with the development of the times. Therefore, hotel managers can only adopt traditional management methods in the process of operating hotels, and there is no clear management plan for staff management. To avoid these problems, the ideas of hotel managers should develop with the development of the times and formulate corresponding solutions according to the actual situation of hotels, so that hotels can and can also enhance their competitiveness in the market and make them occupy their own place in the market. At the same time, the factors that affect the hotel's economic development include unclear management objectives, lack of innovation in management methods, and lack of supervision and management of hotel employees. If hotel managers can't strengthen the management of hotel employees while they are still developing, the work consciousness of hotel employees will be weakened, which will not promote the economic development of the hotel, which is only an internal factor of the hotel.
At present, there are both internal and external factors that hinder the innovation of hotel management mode. With the improvement of people's living standards, people's needs are also rising. In the process of meeting people's material needs, people's spiritual needs should also be met. Only by making people feel good service attitude can people feel recognized and satisfied with what they consume. Therefore, this can't be a huge challenge to the hotel. The main reason why many hotels can't operate is that there is no customer consumption. Why there is no customer consumption is another problem. From the internal factors of the hotel, it is because the management mode of the hotel can not meet the needs of the times. From the external factors, it is because people have more choices in today's era, and people will choose hotels that meet their own needs, instead of just paying attention to one hotel. And with more choices, people's curiosity will be enhanced, and everyone will have a strong interest in different things. This makes the hotel's operating efficiency decline. If you can't change the hotel in a proper time, the hotel will soon be eliminated.
Second, the new era of hotel management problems
1. The service quality of the hotel is very low.
The main force of hotel management is good service, which makes consumers satisfied with the service of the hotel and come to the hotel again, thus promoting the development of hotel economy. But now most hotels have a problem, which is the low service quality. According to the investigation of hotel service personnel, these service personnel lack humanized service in the service process. Although many hotels pay attention to humanized service, they encounter many obstacles in the actual implementation process. For example, hotels require service personnel to serve customers with smiles. However, with the passage of time, this smiling service mode can no longer meet the needs of consumers. Only innovation can attract consumers. For a long time, people have become accustomed to this kind of smiling service. Some staff members smile intentionally, which will make consumers bored, which also seriously affects the image of the hotel and leads to the loss of many tourists. Therefore, hotels should not deliberately imitate the service model, but should create a service model that conforms to their own hotels, and constantly innovate the service model in the process, so that hotels can gain a good reputation and attract consumers' attention, thus effectively improving the service quality of hotels.
2. The hotel's human resources are incomplete.
Due to the wide business scope of the hotel, the required personnel will increase, and the hotel needs various forms of personnel, such as cleaning staff, front desk service, floor manager and so on. Therefore, hotels should have corresponding human resources management departments, so that these staff members can be responsible for their careers in their daily lives. Hotels will set up human resources management departments, which will also reduce the corresponding costs of hotels. But at present, many hotels in China lack a complete human resource management department, and insist on? People-oriented? Because the hotel doesn't pay enough attention to its employees, it doesn't consider their feelings and interests. In this way, employees will not actively work for the hotel, and it is difficult for the hotel to mobilize the enthusiasm of employees, resulting in the hotel being unable to get reasonable protection. Over time, the hotel's service quality and economic income will decline. At the same time, the hotel lacks scientific management mechanism. Many hotels have received criticism from customers, which makes some employees feel wronged in vain, makes employees unable to feel a sense of belonging, makes employees give up their jobs, and leads to a large number of staff shortages in hotels. However, there are still many factors that affect the composition of hotel human resources, such as: the hotel structure is too complicated, the safety of employees is unscientific, the sense of post responsibility of employees is lacking, and even some work has been done, and employees can't realize it in time, thus greatly reducing work efficiency.
3. The hotel lacks novel service methods.
Many hotels in China are chain hotels. Therefore, the overall structure of these hotels shows that hotels and guesthouses are basically the same, there is not much difference, giving consumers the same feeling, and the prices of these hotels are relatively high, so it is difficult for ordinary families to bear such a huge consumer price. So people will choose cheap hotels to meet their inner needs. To put it simply, the price is so high because the hotel lacks personalized service. So consumers are dissatisfied with the hotel. Only by obtaining personalized experience can hotels make consumers feel value for money. For a simple example, although the service and environment of luxury suites in domestic hotels are excellent, the basic style is consistent and the price is high, so consumers are not satisfied, that is, they choose other hotels, which leads to the survival problem of hotels.
4. Operators lack hotel management.
First of all, most hotel managers lack their own requirements and capital investment when they need to invest in hotels, so even if they set up human resources departments, they can't improve the hotel's infrastructure, and it is difficult for human resources departments to introduce a large number of talents and staff to hotels, which is not good for the development of hotels. Domestic hotels look very upscale, but they can't meet the simple needs of consumers. Due to the lack of investment and management of hotel managers, many staff members are of low quality and basic staff members lack good interpersonal skills. In this way, when consumers have questions, the staff can't give professional answers and perfunctory consumers, which makes the service of the hotel out of proportion to the grade. At the same time, the overall quality of employees is low and they lack enthusiasm for work. When the hotel recruits employees, there are neither corresponding requirements nor reasonable inspections. Especially when new employees just join the company, the hotel lacks corresponding training, which leads to employees' inability to understand their work tasks and leads to the decline of work quality. In order to save hotel expenses, some hotels don't recruit corresponding human resources managers, which leads to the inability to unite staff and the dispersion of hotel staff.
Thirdly, the innovation strategy of hotel management mode in the new period.
1. Adopt art management mode.
For hotel managers, it is necessary to have both the art of management and the thinking of management, so as not to make the hotel full of tension, thus creating a harmonious, democratic and equal working atmosphere for employees and making them feel the beauty of their work. In the process of hotel management, hotel managers should be clear about the attitude of employees, which is the basis for determining the future development of the hotel, and also allows hotel managers to see the future development direction of the hotel. Hotel managers should manage every area of the hotel well, let it exude artistic atmosphere, let employees understand the meaning of their work, and let consumers feel the charm of the hotel. Art comes from life. The artistic management mode of the hotel should not only be reflected in the layout of the hotel structure, but also highlight the artistic details. Consumers are all people with aesthetic ability, so consumers will readily accept beautiful things. And managers use the advantages of aesthetics to make artistic transformation inside the hotel to attract consumers' attention. However, in the process of renovation, managers must integrate positive energy into the atmosphere inside the hotel, adopt healthy and correct management content, promote it with hotel art management, and improve the quality of service personnel. Only when the hotel conforms to its own artistic characteristics can consumers come.
2. The manager timely summarizes and reflects on the work of the hotel.
The growth of hotels requires managers to constantly analyze and summarize their own work, study out the mistakes made in the management process, and reflect on them. Only in this way can the hotel develop smoothly. If the problems in the hotel are found and not improved, the hotel will not be able to improve the service quality. Therefore, when hotel managers encounter problems, they should formulate reasonable solutions and adopt scientific means to solve them. In order to avoid the deterioration of the problem, hotel managers can only make the problem plan play a practical role in time to make up for the loopholes in the hotel and improve its management system. This is not only beneficial to the current development of the hotel, but also very suitable for the future development of the hotel. Hotel managers should study what the hotel needs and what needs to be improved through the feedback information of consumers, and listen to the correct opinions of consumers to transform the hotel. Hotels should not only adopt a management mode, but also innovate without changing the original essence, which will make great changes in hotels. Hotel managers should also examine the risks existing in hotel development, adopt reasonable methods to promote the growth of hotel economy, and try their best to avoid these risks so as to make the hotel develop healthily.
3. Develop new business models to improve the market competitiveness of hotels.
At present, the traditional hotel management mode can no longer meet the business needs of hotels. Therefore, hotel managers should actively develop new business models, attract excellent management schemes, eliminate their dross, and formulate their own management models according to the novel management models and the actual business situation of hotels. Only by being proactive can hotel managers establish a reasonable business model. Only in this way can the hotel gain a firm foothold in the market. At the same time, hotel managers should pay close attention to the changes in consumer demand, formulate corresponding reform plans and improve service quality. Managers should consider both internal factors and external factors, so as to make novel products that are welcomed by consumers. Only when managers learn to study both inside and outside can hotels develop well and improve economic benefits.
4. Improve the hotel management system and improve the service quality.
The reason why hotels can get more income and improve economic utilization rate is mainly because consumers agree with hotels. If the service quality of the hotel is poor, the hotel can't survive. If hotel managers want employees to form a good service concept, they must improve the management level of the hotel, instill the correct service concept into the business model, strengthen the training and guidance for hotel employees, respect and care for employees in the management process, and let employees feel a real sense of belonging. Only in this way can employees improve their personal quality in their work and be responsible for their own tasks, thus completing the tasks assigned by the hotel with good quality and quantity. While improving the personal quality of the staff, we should also improve the professional skills of the staff, so that when consumers encounter problems, the staff can answer them professionally and let consumers feel good service attitude. In the process of hotel development in the new era, hotels should not only innovate management mode, but also give care to employees. Only when employees don't shirk their responsibilities when they encounter problems can the hotel expand its service atmosphere and form its own unique brand in the process.
Four. conclusion
In short, hotel managers should increase their investment in human resources when formulating new management models, so as to introduce excellent employees for hotels. At the same time, hotel managers should strengthen their own training, improve their professional quality and management level, and instill novel work ideas into employees' minds in the management process, so that employees can be responsible for their careers. In this process, managers should also set an example for hotel employees and let them go to work. Therefore, if hotel managers want to innovate management mode, only by improving the working efficiency of employees can they promote the development of hotel economy, make hotels occupy a favorable position in the market and win, and get recognition and support from all walks of life.
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