Appier, a start-up company in Taiwan Province Province, acquired Indian QGraph to conduct accurate cross-screen marketing in the name of AIQUA.

Appier, a start-up company in Taiwan Province Province, China, bought the Indian QGraph platform across the sea, and will use the technology renamed AIQUA to push the advertising content to the right consumers more accurately.

Appier announced the acquisition of QGraph, an Indian marketing automation platform. It is expected that after changing its name to AIQUA, more e-commerce, content and audio-visual services will be able to use artificial intelligence technology to push the appropriate content to the right target population in real time.

QGraph was founded on 20 15, which is a marketing automation platform jointly founded by SachinBansal and VivekPay***. It can use the existing data of enterprises to push appropriate marketing content to target groups on different devices by means of webpage, App push, SMS or email. In the past, its partners included Paktor, a well-known dating service in India, Zee5, a well-known audio-visual streaming service in India, and so on.

In the future, after QGraph is acquired by Appier, it will be merged into Appier and continue to operate as a subsidiary, but the service name will be renamed as AIQUA. At the same time, the operation mode will not only be that enterprises hold information, but also accumulate information from different places. More cross-firefly data will not be boxed by Appier technology, so that AIQUA can match the target population ratio and the marketing content can reach the right target population more immediately.

According to Appier's explanation, after the technology of AIQUA platform is strengthened by Appier, it will be able to push the content to the right target more widely and correctly, thus achieving the purpose of precise marketing. At the same time, marketing content is not limited to e-commerce or audio-visual content platform, but also can produce the same instant media effect on traditional media graphic content. It is also emphasized from time to time that all service contents will conform to the existing privacy norms, even corresponding to the GDPR regulations of the European Union, and the privacy of users will not be affected by improving the accuracy of content marketing.

In addition, if similar solutions are provided according to Alibaba, Tencent and other service platforms, Appier emphasizes that the AIQUA platform mainly provides technical use to partners in the form of "framework", and all data will still be saved by partners, unlike Alibaba and other platform service providers, which have to store relevant data in their servers. Appier also stressed that service partners can still "transform" according to their own needs, so as to achieve the effect of customized applications.

As far as Appier is concerned, even if the partners can't provide enough user data, they can still use Appier data matching technology and AIQUA service platform to push and play across fireflies, so that the content can be successfully matched to the correct user groups. At the same time, if the user holds more than two devices, such as mobile phones and tablet computers, the system will automatically push the content to the device currently operated by the user according to the networking mode. However, if the user's use behavior is relatively complicated, there may still be some misjudgments, but Appier emphasizes that the AIQUA service platform still has certain accuracy, so that marketing content can be delivered to the vast majority of correct audiences.

At present, AIQUA platform technology can be applied not only to e-commerce platform, but also to audio-visual content, traditional media graphics and even text-based marketing content. However, Appier stressed that it will make adjustments according to the content promoted by partners and realize the service in a legal operation mode.

As QGraph has a long market layout in India and Southeast Asia in the past, it is expected that Appier will expand the original Southeast Asian market with the renamed AIQUA service platform in the future, and continue to develop more new markets by acquiring new technologies.