Rosen joined several schemes.

1. Join closely: The franchisee and the head office have a point-to-point cooperative relationship. Franchisees are responsible for the normal operation of offline stores, including recruitment, reception and display. The head office is responsible for managing the supply chain and market analysis. And provide support to franchisees.

2. Franchising: The headquarters grants the franchise of the store to franchisees, who conduct daily operations according to the guidance, training and assistance of the headquarters.