Is it reasonable for employees of one boss, two enterprises and a decoration company to pay insurance in another training school?

Business administration majors train senior professionals with knowledge and ability in management, economy, law and enterprise management, and can engage in management, teaching and scientific research in enterprises, institutions and government departments. It involves economics, business administration, management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, operation management, human resource management, enterprise strategic management and so on. The utilization of resources, market analysis and strategic management are all important factors that affect the enterprise itself. In this regard, I would like to talk about my own views based on my personal experience.

I. Theoretical basis

(A) strategic management of enterprises

Enterprise strategic management means that enterprises make full use of their human, financial and material resources through macro-level analysis, prediction, planning and control, so as to optimize management and improve economic benefits. In China, due to the long-term influence of the planned economy system, the strategic management of enterprises has just begun. However, with the acceleration of economic marketization and the universality of economic globalization in China, the market competition is becoming increasingly fierce. China enterprises, as the main participants in the operation of market economy, are the decisive factors for China to achieve economic prosperity and full employment. In my opinion, strengthening enterprise strategic management is a powerful tool to improve the level and competitiveness of enterprise management system in China. I think we should strengthen the strategic management of enterprises from the following seven aspects.

1. strategic goal: an enterprise must have a clear long-term goal. As the saying goes, "Where there is a will, there is a way." An enterprise without grand strategic goals, just like a person without ambition, can't achieve great things. Only by setting ambitious goals can enterprises unite all their forces and work in the same direction.

2. Strategic planning: Because the strategic goal is a long-term goal, it can't be realized immediately, and there must be a hard struggle between ideal and reality. The so-called strategic planning is to plan this struggle process in order to fully mobilize enterprise resources, advance along the established direction and achieve strategic goals as soon as possible. Suppose a company wants to develop into the world's top 500 in 20 years, then, first of all, it is necessary to make clear what the standards of the world's top 500 are in 20 years, and then make a feasible plan according to the existing actual situation. For example, in 1-5 years, it is necessary to make clear objectives, make plans, cultivate core competence, establish a good internal management system, reserve talents, and form strong competitiveness. In 6- 10, it obtained the qualification of listing at home and abroad, and raised sufficient capital through issuing stocks to ensure rapid expansion. From 1 1 to 15, the company expanded on a large scale and gained a dominant position in the market through mergers, acquisitions and alliances. 16-20 years, lay a solid foundation, straighten out the management structure, improve efficiency, achieve the strategic goal of entering the world's top 500 through further expansion, and finally make the ideal become a reality.

3. Strategic basis: The overall core competence of the enterprise constitutes the strategic basis of the enterprise. The reason why an enterprise can be in an invincible position in the market competition and grow stronger is because it must have something special, superior and different. This unusual place is the core competence of the enterprise, which is the key to the vitality of the enterprise, such as Coca-Cola Company, whose core competence is its secret recipe and brand; Microsoft's core competitiveness is its excellent software development ability. As the board of directors and the top leader of an enterprise, we should carefully analyze and judge the core competence of the enterprise, and then consolidate, develop and protect the core competence. Otherwise, once the core competence is lost, the enterprise will be like a walking corpse, with no competitiveness and viability.

4. Strategic guarantee: the development of an enterprise and the realization of strategic objectives must also be achieved through strict management, including: preparation and implementation of planned budget, cash control and management, cost-profit analysis, technology development system, purchase and payment methods, sales and collection policies, fund-raising and investment decision-making, corporate culture construction, corporate image design and other aspects, which are the strategic guarantee for the success of an enterprise and the basis for the development of its strategic core competence.

5. Strategic decision: The development of modern economic life has gone far beyond the control of one's experience and ability. A good information collection, collation, analysis and reporting system must be established to ensure the sensitivity and accuracy of decision-making. When making major decisions, we should discuss them together, give full play to their respective advantages, and form scientific decisions.

6. Strategic implementation: Any correct decision can only be achieved through accurate and effective implementation. The implementation of the strategy is mainly accomplished through the activities of managers, functional organizations, branches and managers. Through the open recruitment examination, we will select people with professional ability to take responsibility, equip all kinds of talents to form a team with overall cooperation ability, scientifically set up various functional institutions according to the actual needs of enterprises, and establish a feasible system to ensure the operation of institutions.

7. Strategic evaluation: An enterprise must have a timely and full understanding of the actual effects of all its actions, that is, it needs a correct evaluation. We should not wait until something goes wrong, but establish a perfect evaluation system, including shareholder evaluation, employee evaluation and internal evaluation, including customer evaluation, peer evaluation, external evaluation and government evaluation within the enterprise. On the premise of legality, the operation of an enterprise must fully consider the reflection of all aspects, weigh the weight, correct the mistakes, correct them, keep and play the right ones, realize its own gap through continuous evaluation, and make continuous efforts to achieve strategic goals as soon as possible.

(2) Market investigation and analysis

Market belongs to the category of commodity economy, and it is a form of economic contact with commodity exchange as its content. For enterprises, the market is the starting point and destination of their marketing activities. Whether we can correctly understand its characteristics and functions and understand the behavior of market buyers is related to whether an enterprise can make a correct marketing plan and then to the rise and fall of an enterprise.

1, conduct market research; First of all, we must be clear about the objectives of market research. According to the different needs of enterprises, the objectives of market research are also different. When implementing business strategy, enterprises must investigate the development trend of macro-market environment, especially the future development of the industry. When making marketing strategy, enterprises should investigate market demand, market competition, consumer buying behavior and marketing elements; When enterprises encounter problems in operation, they should conduct market research on the existing problems and their causes.

2. Design the investigation scheme:

(1) Determine the survey object.

The objects of market research are generally consumers, retailers and wholesalers. Retailers and wholesalers are merchants who distribute the products under investigation, and consumers are generally consumer groups who use the products. When taking consumers as the survey object, it should be noted that sometimes the buyers and users of a certain product are inconsistent, such as the baby food survey, and the survey object should be the mother of the child. In addition, it should be noted that the consumers of some products are mainly aimed at a specific consumer group or a certain consumer group. At this time, respondents should pay attention to the main consumer groups of products. For example, cosmetics, respondents mainly choose women; For alcoholic products, the respondents are mainly

Male.

(2) Clarify the investigation contents.

The survey content is the basis of data collection and helps to achieve the survey objectives. The specific investigation content can be determined according to the purpose of market research. For example, when investigating consumer behavior, we can list the specific content items of the investigation from three aspects: consumer purchase, use and post-use evaluation. The contents of the investigation should be comprehensive, specific, clear and concise, and avoid covering everything, too much content and too complicated, and avoiding including content irrelevant to the purpose of the investigation.

(3) Specify the scope of the investigation area

The investigation area should be consistent with the sales scope of enterprise products. When conducting market research in a city, the scope of investigation should be the whole city; However, due to the limited number of survey samples, it is impossible to cover every part of the city. Generally, according to the population distribution of the city, several small survey areas can be delineated in the city, mainly considering factors such as income and education level in demographic characteristics. The principle of division is to make the comprehensive situation of each region consistent with the overall situation of the city, allocate the total sample to each region in proportion, and conduct interviews in each region. This can relatively narrow the scope of investigation, reduce the workload of field visits, improve the efficiency of investigation and reduce costs.

(4) sampling

The survey sample should be taken from the survey object. Because the survey objects are widely distributed, it is necessary to make a sampling plan to ensure that the sampling instinct reflects the overall situation. The number of samples can be determined according to the accuracy of market research. The higher the accuracy of market survey results, the more samples, but the higher the survey cost. Generally speaking, the appropriate number of samples can be determined according to the use of market research results. In the actual market survey, the sample number of a medium-sized city market survey can be selected between 200 ~ 1000 according to the requirements of the survey items, and the sampling method in statistics can be used for sample extraction.

In the specific sampling, we should pay attention to the control of the demographic characteristics of the samples to ensure that the demographic characteristics of the samples are consistent with the overall demographic characteristics of the respondents.

3. Make the investigation work plan, including the allocation of investigators, work progress, cost budget, etc.

4. Investigate the field market.

5. After the on-the-spot investigation, the investigation data will be sorted and analyzed. After collecting the completed questionnaires, the investigators will check the questionnaires one by one and input them into the computer. After running Excel software, we can get a lot of statistical data and make it into tables. Using the above statistical results, we can make a comprehensive analysis of the survey content according to the requirements of the survey purpose.

(C) Human resource management

With the deepening of economic system reform, enterprises are facing severe challenges. Especially those enterprises with backward production technology, low quality of employees, excellent talents always jumping ship, mediocre employees always struggling and unreasonable product structure are even more difficult. Faced with such a severe situation, what is the way out for the survival and development of enterprises? The author believes that the key is that enterprises should practice "internal strength", establish an effective innovation incentive education mechanism as soon as possible, and strengthen the potential development of employees; In addition, all enterprises must face a contradiction: how to solve the continuous expansion of employee desire and the relative stability of salary. Because employees may grow up in the enterprise at any time, and the salary can't keep up, no one will always be satisfied with their salary. Too much personal wealth may have side effects, but too much incentive may be prohibitive. In our era of change, what should we do in the face of the eternal problem behind the desire of enterprise employees? The author also believes that the most important thing is how to establish the value system and distribution mechanism of enterprises, which is also the core issue of enterprises.

1. There are many aspects of enterprise resources, and the most important resource is human resources. The modernization of talents is the key to the modernization of management. Building a knowledgeable, professional, innovative and innovative enterprise development team is an important link for enterprise product development and adapting to the market. The development of enterprises is inseparable from the continuous development of new products. Under the condition of market competition, there is no weak market, only weak products. Market mechanism is a competitive mechanism for survival of the fittest. To win the market and ensure advantages, enterprises need a technology development team with lasting innovation ability, rich imagination and observation.

2. Establish an incentive education system by using modern incentive theory. Maslow's hierarchy of needs theory, a master of motivation theory, is based on meeting people's basic needs, and the ultimate goal of motivating employees is to improve their performance. In order to make employees set goals in life, enterprises should tell every employee about their strategic goals, profit goals, cost goals, product development goals, innovation development goals and talent training goals, and decompose these goals into every grass-roots organization until employees themselves, so that employees can have good jobs, good jobs and good economic income. By building the target system and values of employees, giving full play to the potential wisdom of all employees has become a powerful driving force for the development and innovation of enterprises.

3. Establishing a scientific employee performance evaluation system is the organizational guarantee of enterprise incentive education. Whether it is the top leaders of enterprises, middle-level cadres or even ordinary employees, they are eager for their achievements to be recognized by organizations or society and become valuable things. Only in this way can we cultivate the innovative consciousness of enterprise employees and keep their enthusiasm for work.

(1) Help employees understand their potential abilities, and let employees know that they are fully capable of doing their work better and giving full play to their roles in practical work.

(2) An important purpose of performance evaluation is to provide accurate decision-making basis for enterprise personnel decision-making, so that those outstanding talents can be reused and promoted, so that they can become backbones and pioneers, and widen the grade and gap with mediocre people in terms of material conditions and spiritual honor.

(3) The performance appraisal system should be concrete and measurable, and the appraisal standards should be quantified with various parameters, so that employees can see at a glance the quality of their work and know what to do and how to meet the requirements. For example, when evaluating scientific research departments, we can use the quantity, quality and market value of scientific research achievements during the planned period to evaluate them. For clerks, the specific quantitative indicators can be specified by the number of documents processed, the length of time spent, the number of errors, etc.

4. It is the greatest welfare for employees that enterprises provide opportunities for learning and training. The biggest incentive for employees in the new era is that enterprises provide them with enough opportunities for training, learning and development. This requires the majority of business leaders not to regard training and learning as a kind of expense in concept, but to make an investment, and to be willing to invest in employee training and learning in action. Only through a series of training can we improve the quality of employees, thus improving the overall quality of enterprises.

5. Cultivate a unique emotional culture. Enterprises should pay special attention to the role of emotional culture and pay attention to cultivating emotional culture, with emotional people, with emotional people, with emotional people. Specifically, it includes three main contents:

(1) Create a family-like friendly atmosphere within the enterprise. Strive to make the enterprise a "worker's home" and create a kind of mutual assistance and harmony between superiors and subordinates and peers.

(2) Try to relieve the worries of employees in their lives. Solving the problems of child care and enrollment of employees' children, family care of employees' parents, and dining and bathing of employees themselves can not only make employees concentrate on their work, but also establish a good social image for enterprises.

(3) Implement the post security system. For example, the policy of non-dismissal is implemented, legal welfare is guaranteed, and supplementary welfare plans such as insurance and housing are provided.

Second, the basic situation of the decoration company

June 5438+October 2004 10, I was still in college, and with a dream, I co-founded a decoration company with a roommate with a registered capital of 1 10,000 yuan. Due to limited funds, the company only recruited 8 employees, so there are 10 people, including me and my roommate. Its basic structure is: 1 general manager, responsible for the company's business sources; 1 deputy manager, responsible for site construction quality; 1 accountant, responsible for the company's finance; 2 designers, responsible for the design of renderings and the budget of the project; Front desk 1 person, responsible for receiving customer consultation and daily work; 2. The construction supervisor is responsible for the quality of the construction site; 2 salesmen, responsible for attracting customers.

At the beginning of our business, our idea was to attract customers' attention with a preferential market price of 5%; The goal is to build the best home improvement service enterprise in Xinyu, and occupy customers' hearts with meticulous service and excellent design. Therefore, our slogan is "Decoration, use the most beautiful way to avoid your troubles in decoration".

Due to the company's early publicity, three months before the opening, seven houses were signed in renovation contract and are being renovated, which is a good start. However, just as we celebrate in secret, problems also follow. In the fourth and fifth months, the company's business volume dropped significantly. The customer's requirements are strict, the number of rework and projects on the site increase, the designer's drawing level is limited, the staff's sense of responsibility is not strong, the salesman takes orders privately, and arrives late for work and leaves early. As a result, the company was in a dilemma of zero cash flow for the whole sixth month. In order to change the situation of zero cash flow, after discussing with my partners, I decided to promote the decoration project with a further discount of 10%, and invite investment first before making a plan.

As soon as the preferential terms came out, the company's business volume increased, and then three copies of renovation contract were signed in two months. However, the low price has attracted criticism from countless peers. Immediately, other established decoration companies also cut prices accordingly and formed alliances. At the same time, they take advantage of the price, don't make money from the model houses, and crowd out our company and other small enterprises newly entering the decoration industry. In this way, when the company talks about the project payment with customers, the price drops again and again, so that sometimes even the company subsidizes the decoration cost for customers, and the on-site construction management is lax, and customer complaints seriously affect the company's image and reputation.

The less business there is, the more we try to expand our business. The more the project price drops, the more the project price drops, and the more defective the construction materials are. The defective site is publicized by customers, and the company has no business volume. After 1 years in this vicious circle, the company's construction quality and price advantages can't compete with the alliance of other big companies at last. In 2005,1/kloc-0 declared bankruptcy in June, and my roommate and I lost more than 300,000 yuan.

Third, the self-analysis of the reasons for the failure of decoration companies.

(1) Reasons for failure

The lesson is painful, but from this painful lesson, I have come to the following conclusion of failure:

1. Before the company entered the business, the analysis of the consumer market was not in place.

In 2004, our company chose teachers as customers in the newly-built buildings in Xinyu, and our business focused on the residential areas where teachers bought more houses. Because I just entered the business, I didn't understand and didn't investigate the consumption situation of the community in the city, just according to my own imagination. It is believed that teachers are better than ordinary families in terms of income sources and quality conditions, and have higher requirements for quality of life. However, the teacher's financial management ability is very strong, and the control of decoration project funds is often much stronger than that of other households. They prefer to meet their own needs through their own arrangements. Therefore, teachers and customers who are willing to invite decoration companies to decorate their houses are only a small part, while those who are willing to invite decoration companies to decorate their houses are some individual industrial and commercial households and business owners. They just want a kind of enjoyment when they treat life. We entered the decoration industry and deviated from the positioning and analysis of the market, which is also one of the important reasons for the decrease in business volume in the future.

2. Do not pay attention to the company's human resources management, and treat employees without constraints.

At the beginning of the company's business, no rules and regulations were formulated to restrain employees' behavior and let employees work freely. Furthermore, due to the continuous decline in business volume, the psychology of employees in the company has also undergone subtle changes. The builders who used to work hard and be responsible always thought that the company would close down at any time if it was unstable, and then considered where to go to work after the closure, and which company had a high salary, thus being lazy, which directly led to the poor quality of the project. But at this time, such a serious situation has not received the attention we deserve. On the contrary, we thought it was because of the small business volume that such an unstable situation appeared. Then, we focus on the development of business volume. As everyone knows, the foundation is unstable, and no amount of business is useless. The low quality of the project directly leads the company to pick up one project and lose another. In the end, it not only lost money, but also lost the company image.

The wrong strategy is also the reason for the company's early death.

The second month after the price reduction of renovation project funds, several large-scale old decoration companies (such as Hongyang Decoration, Jinyinhe Decoration, Tian Li Decoration, etc.) formed an alliance to analyze and respond to our company's price reduction policy. At this moment, young me, but I didn't face the sudden huge challenge correctly. I just blindly pursue business volume and want to win with most of the business volume. Unexpectedly, it was like a weak eggshell hitting a hard stone and finally breaking into pieces.

(2) Reflection

The company died halfway and lost hundreds of thousands, which made me have countless reflections:

1. Before starting a business, the key thing to do is to do a due diligence on the consumer market and industry you will be involved in and form a report. From the report, we can see the breakeven point, how to ensure capital preservation and profit, etc.

Secondly, we should also consider the maturity of this industry; Long-term, that is, the future development prospects; We must not delay our great future because of short-term interests.

Then, conduct in-depth and detailed market research on the selected industries. Through market research, we can know the business area, venue rent, employee salary, monthly turnover, profit, required equipment and equipment price of related enterprises in detail. Understand the possible customer (customer) groups, and understand their possible quantity, distribution, educational level, consumption level and consumption demand according to factors such as region, gender or age; Understand whether there are strong competitors in this market, and see clearly the potential threats of competitors and their own advantages. Enterprise managers should be clear about the number of enterprises of the same type in the future business scope, how much market share they occupy, what are the characteristics of business methods, and what aspects can not meet the needs of customers.

2. The formulation of strategy is related to the long-term development of enterprises. When formulating the company strategy, we should consider the current difficulties and various problems.

(1) When an enterprise starts to operate, it is necessary to see clearly the company's goals and define the company's development direction. Then, it is necessary to analyze and screen all kinds of information reflected by the market and formulate the company's short-term development goals. Don't aim too high and unrealistic.

⑵ In the course of operation, we should constantly inspect the market and formulate marketing strategies for most consumers according to the actual situation, so as to ensure that the company can better share a piece of cake in the market in the future development.

3. Optimize the company's human resource management.

(1) Establish a post incentive mechanism. First, in the use of talents, those who can do it have jobs. To dare to employ people, we should foster strengths and avoid weaknesses, put people with special abilities in special posts, and let people with creative spirit and pioneering spirit undertake challenging work. To be "good" in employing people means to know how to be good and how to employ people, choose suitable positions according to people's abilities, and rationally allocate and optimize talent combinations. Be good at "helping" people, have the virtue of tolerance, try our best to create a superior environment for the growth of talents, let truly capable people do things that suit their abilities, have innovative things to do, have the opportunity to produce results in their posts, and truly achieve "the ability to live in it."

(2) In terms of talent motivation, everyone who has the ability enjoys it. People's needs are multi-level, so we should be good at stimulating people's work creativity with interest-driven mechanism according to the different needs of different individuals; Give full play to the role of spiritual encouragement, give every employee full respect, strengthen the construction of corporate culture, and enhance employees' sense of identity with the enterprise.

⑶ Establish a scientific and open performance appraisal system. Through the establishment and improvement of various enterprise management systems, the evaluation has a reliable standard; Carefully collect and sort out production and work data to provide objective basis for evaluation. In the actual operation process, according to the post, division of labor assessment. It is necessary to improve the comprehensive evaluation and ability judgment of employees, and take this as the basic basis of human resource management to ensure the scientificity of employees' salary, promotion, transfer, vocational skills development, motivation and dismissal.

(4) Let employees understand the strategic objectives and strategic planning of the enterprise, so as to understand the enterprise. Only when all employees understand this concept and use it to guide practical actions can the strategy be successfully implemented. Therefore, strategic research can not only stay at the level of top managers and strategic researchers, but also let all those who implement the strategy understand the overall strategic intention of the enterprise. The same values of enterprise members can play the role of guidance, restraint, cohesion, encouragement and radiation, and can stimulate the enthusiasm of all employees and unify the will and desire of enterprise members. Qi Xin works together to achieve the strategic goals of the enterprise.

To sum up, only by using the correct market analysis method can enterprises find and formulate the correct strategic objectives that suit them, and put them into practice, cultivate the quality of employees, and constantly stimulate the enthusiasm of employees, so as to make enterprises get a longer-term development.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.