What does a network operations specialist SEO do?

The specific work of an online SEO specialist is as follows:

1. Responsible for the natural traffic from search engines to the website, planning the website’s SEO structure, and improving the website’s ranking in major search engines.

2. Engage in online marketing research, analysis and service work, evaluate keywords, write web page SEO element optimization plans and be responsible for implementation.

3. Exchange traffic, data or services between the website and third-party websites, or form strategic alliances to increase the traffic and popularity of the website.

4. Develop overall and phased promotion plans for the website, complete phased promotion tasks, and be responsible for comprehensive indicators such as the number of registered users of the website, PV, PR, visits, and brand promotion.

5. Cooperate with various departments, especially the marketing department, to have a thorough understanding of the company's business and be responsible for increasing sales.

6. Adjust the optimization strategy based on website data analysis.

The development status of SEO:

The first stage

From the beginning of 2003 to the end of 2004, there were very few people professionally engaged in SEO in China at this time, and Google had just Not long after entering China, SEO technology came from NetEase's Chedong Foreign Translation. The Google ranking technology at this time is pure GOOGLE optimization. As long as you modify the title, tags, bold keywords, and deal with the mutual links between web pages, the ranking will quickly jump to the homepage or even the first position. Now these techniques have become the first lesson in SEO training.

The second phase

From the end of 2004 to the first half of 2005, hundreds of SEO companies have emerged across the country. At this time, optimization alone is far from meeting customer requirements. , in addition to basic optimization, you also need to use some English links and message boards. At this time, some prophets have already begun to use blogs, and have achieved good results.

The third stage

From the second half of 2005 to September 2006, this period was the most chaotic period. China’s SEO industry even regressed. Message from 2005 By 2006, HTM blogs were flooding in the first half of the year. After the big Google update in July and August 2006, HTM blogs lost their former power and their effects tended to be mediocre. Many SEOs combined blogs with English links. shades of this update. After this update, the role of message boards in Google rankings has been slightly improved. But it was not enough to change the ranking results. At this time, the emergence of announcements and pblog gradually became the mainstream technology.

The fourth phase

September 2006. With the rise of SEO training, SEO technology has become more and more popular. At this time, relying solely on optimization and manual link generation has become outdated. A large number of advanced mass messaging software are slowly replacing a lot of tedious manual work. SEO companies have begun to develop in various places, and some Internet companies have begun to have a dedicated SEO department.

Reference material: Baidu Encyclopedia-Search Engine Optimization