How much is the website construction cost of building materials enterprises a year?

In recent years, with the development trend of whole house customization, a large number of small and medium-sized enterprises have entered this market, which provides space for the brand rise of home building materials market driven by personalized consumption. From the big field of home building materials industry, tile, floor, bathroom, ceiling, wallpaper, paint and other industries have emerged as the first brand echelon in the market segment. Over the years, the fine decoration era that has been mentioned will be further enlarged and activated on 20 18. With the maturity of the real estate market, the real estate market has entered a cooling-off period, and the real estate industry has gradually become a less concerned industry. At the same time, with the improvement of the integration ability of real estate enterprises, more and more real estate enterprises have the construction ability of fine decoration. Of course, this also makes more and more real estate developers begin to carry out fine decoration, which brings new markets to enterprises in the home building materials industry, as well as new opportunities and challenges to project sales, project management, risk prevention and control, and capital security of home building materials enterprises.

Next, let's get to the point! Then, what kind of professional brand image official website should home building materials enterprises/furniture and home textile enterprises build for Internet marketing? Next, Wang, the founder of IT Studio, will share a website construction and development plan of home building materials company/furniture and home textile enterprise based on many years of Internet experience!

First, industry competitor web analytics.

1, you can look at the domain name information of competitors' websites, which is the whois information we often see. You can look at this on the general webmaster platform, look at the average domain name age of major competitors, find out how long competitors in the whole industry have been on the Internet, and think about how we can catch up quickly. And when can we catch up at the earliest?

2. What is the weight of competitors' websites in major search engines, such as Baidu? What's the weight of 360? What is sogou's weight? Look at several competitor websites with the highest weight, which is worth our reference and learning.

3. Look at the three labels on competitors' websites. What keywords did they do? Which keywords are placed at the far left of the title? Which ones are on the far right of the topic? Generally, the more important keywords are placed on the left side of the title, which is conducive to the SEO ranking of search engines, thus analyzing the difficulty of keyword competition.

4. The overall frame structure and URL analysis of the competitor's website, including the depth of the directory URL, the relevance of each column of the website, whether the picture is marked with ALT, whether the code is streamlined, etc. It is also instructive for our website construction.

5. How many competitors' websites are included in search engines, and how rich and readable the websites are? Can you find out which competitors' websites are very professional and readable? This can be used for reference to improve the content quality of our own corporate website.

6. Analyze the external links and publicity of competitors' websites. The simplest thing is to go to the search engine and directly search the other party's website. You can query a lot of publicity information and see where the competitors have advertised. We can collect it and use it for pre-publicity after the website goes online.

Second, clear the website structure column.

Here we share a column of website structures commonly used by home building materials companies/furniture and home textile enterprises. Note: This website structure is for reference only, please delete it according to your actual situation.

(1) Company Profile: used to introduce the company's history, culture, background and other information, and columns can be added, such as corporate culture, development history, corporate qualification, social responsibility, corporate environment, etc.

(2) Product display: used to display products such as opening and closing curtain series, rolling curtain series, ceiling curtain series, venetian blinds series, outdoor rolling curtain series, sunshade curtain series, electric doors and windows series, other finished products series and electric hoist series. , illustrated;

(3) Product advantages: used to introduce the advantages and characteristics of the company's products;

(4) Process presentation: used to release the product process presentation, illustrated with pictures and texts;

(5) Customer case: it is used to publish the industry customer case display, with pictures and texts;

(6) Industry trends: used to release industry information, company trends, media reports and other information;

(7) Ordering process: information display for introducing the steps of channel ordering process;

(8) Inviting investment to join: introducing the information display of the company's products;

(9) Talent Recruitment: used to publish talent recruitment information;

(10) Online message: it is mainly used to collect customer consultation feedback information, which can be directly filled in online;

(1 1) Contact us: used to display the company's contact information, company location map and other information;

(12) Website map: provides the most convenient navigation service, and reaches the service users want with one click.

Question: How much does it cost to make a corporate display website? Why are there some low-cost website construction companies in the market?

Generally speaking, this kind of low-cost website construction belongs to the type of template website construction, which can be said to be the prototype of a finished website, which can be copied directly and infinitely, or a software-generated website can be made in a few minutes. The cost is surprisingly low, and the price generally ranges from 500 to 2000 yuan. However, there are only a few or a dozen sets of templates in each industry of such websites, and each set of templates may be used by thousands of companies except for changing words. Changing the LOGO+ product picture, the style is basically the same, and there is no personalization at all, which is very unfavorable to the ranking performance of search engines and the optimization of user experience. If enterprises have their own requirements and ideas for official website in the middle and later period, I am afraid it is basically impossible.

Want to rely on the template website to do a good job in network marketing promotion, can only say that the role and significance are not great. Wang would like to remind everyone here that companies that want to do Baidu bidding, today's headlines or other paid promotion must use it with caution, and must not affect the effect of paid promotion because of the construction problems in official website, which will really outweigh the benefits. After all, it is an eternal truth that you get what you get.

Question: How much money does an enterprise need to invest in building a corporate display website?

How much does it cost to be a corporate display website? This sensitive topic about price is actually not easy to answer. For a mixed market, after shopping around, you may find that some website construction companies offer thousands of dollars, some offer tens of thousands, and some even tens of thousands. Why is there a big price difference?

Some of the quotations mentioned above are for reference only. There is no uniform pricing here. The price factor is determined by the enterprise's budget, the enterprise's requirements for official website and the location. The cost of building stations in first-tier cities (such as Beijing, Shanghai, Guangzhou and Shenzhen) is definitely higher than that in second, third and third-tier cities. In addition, when looking for a website construction service provider, enterprises should never be greedy and cheap, and choose whoever is cheap. In the end, it is found that the expected effect cannot be achieved at all, which not only wastes financial resources, but also wastes the manpower and time cost of docking, and the biggest loss is the enterprise itself.

Next, let's talk about the regional problem of website construction: Why is the price difference of website construction so big after shopping around? Do I have to choose a local network company?

The current situation of the website construction market is very chaotic. There will be some unprofessional companies, whether local service providers or online off-site service providers. If the choice is wrong, it will really bring a lot of trouble. When we choose a website construction service provider, the price of website construction is a factor that must be seriously considered. But why is the price of website construction on the market very different?

That's because the price of website construction is related to many factors. For example, the website construction in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen is much more expensive than that in second-and third-tier cities. The geographical location of first-tier cities and the salary and consumption level of personnel will also determine the price of website construction, which may be two or three times that of second-and third-tier cities. At present, some companies are still limited to local websites, and are more willing to cooperate with local local website construction companies. Although close communication is also conducive to better cooperation between the two sides, in fact, there are quite a few online communication tools now, which is quite convenient. In order to save costs, it is not uncommon for many companies to look for outsourcing services with technical expertise and appropriate prices online.

In other first-tier cities, designers and technicians of some internet companies may also be college students who have just graduated, with low wages and insufficient experience. The final website can't achieve the expected effect at all, and the final project delivery result can only be wrangling with each other and go away.

Of course, Wang did not say that there are no good website construction companies in the local area. If there is no suitable professional and reliable website construction service provider in the local area, can enterprises put themselves in other places to consider website construction service providers? Although not in a city, what if the other party has rich experience, good service quality and cheaper price than the local service provider? Wang believes that cooperation can still be considered under such circumstances.

Of course, this does not mean that whoever has the lowest cost will be chosen. Just a relative comparison. If the cost difference is too big, it will definitely not work. After all, a price and a quality are unchangeable truths. If you don't trust foreign website construction companies, you can ask to sign a contract agreement. In addition, it should be emphasized that in the process of website construction cooperation, we must not pay in one lump sum, but in batches, and we must not be passive.

Friends who are not engaged in internet business may not understand that a website construction service company that really wants to make the company bigger and spend a long time doing it, whether it is local or online cooperation, is very concerned about customer evaluation and word of mouth. So before making a website, you can investigate whether there are negative news on the internet. Generally speaking, we can cooperate with each other in the degree of mutual trust, and the construction of official website can basically be successfully completed whether it is local or online cooperation!