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The Brand Story of Eddie Guitar
Eddie Brand was born one night in July 2005. From the moment it was born, it was destined to be extraordinary. Eddie comes from the founder's ultimate dream, is an absolute desire to regard music as life, is a complete release of self-emotion, is the final fantasy of the music hall, and is a cherished memory of "the road we walked" and "the songs we sang" ... So Eddie not only became a perfect tool for people to practice guitar, but also integrated the musical spirit beyond themselves into everyone's life.
The founder of Aidi, five young people who like music, organized their own band at school and began a passionate period of dreams and enthusiasm. After graduation, when their peers found their ideal job, they didn't find a job that matched their academic qualifications at first, but went to a top guitar factory in China as an apprentice, because there are all kinds of guitars to learn, which is really like a duck to water. They are so obsessed with guitar that they are almost crazy, just like they are determined to make good music at school. Through this period of apprenticeship, they learned a lot of valuable skills and knowledge that they could not learn in school and books, which laid a solid foundation for the future guitar design and development.
After accumulating profound experience in guitar technology, they began to raise funds and set up their own design studio and manual piano studio, determined to dedicate their love of music to the musical instrument industry. Because the quality of products did not meet the requirements of dreams, countless guitars were destroyed in three years. During this period, the designers left the team for personal reasons, and the whole team fell into a split state, but they persisted. Later, in August 2007, because designer TAKE joined the team, the redesign phase began.
Finally, in June, 5438+October, 2008 10, Eddie's first guitar was designed, named Hero series, and the idea of designing May girls series (every girl is the most beautiful flower in the world) began. The whole team takes international quality standards as the goal, constantly demanding to improve the guitars with poor working procedures, and insisting on not shipping or scrapping them. Because of this, Eddie's foothold is quite high. Since Eddie's first guitar was designed and delivered in June 5438 +2008 10, few customers complained about the quality problems, so Eddie gained the trust of customers and put many important models into production. From June 5438+October 2008 10, Eddie has made great progress every year.
Eddie was founded not only because they are a group of people who love it, but also to continue their musical dreams at school. Because we can fully understand the needs of musicians and have exquisite craftsmanship and design genius, we have successfully built the Eddie brand, so that once it was launched, it won a strong market response and was quickly sought after by domestic music lovers. Eddie's image is more from the memory and love of music of several founders.
Eddie has also won the favor of many young people with dreams, and his fame has gradually become louder in the circle. Eddie will always focus on being with young people who stick to their dreams, and will never change and extend easily.
With the popularity of the brand, Eddie's products are more abundant. In June 2009, the first batch of folk guitars independently developed and designed by Eddie were successfully listed! Through the reorganization of brand culture and the enrichment of product varieties, Aidi's product structure is more abundant and perfect, which further promotes the development of Aidi brand. It can be said that Eddie's support is unmatched by any musical instrument manufacturer. Many guitar lovers are impressed by Eddie's personality design and quality, and Eddie's reputation has continued to the peak of the trend from the moment he was founded.
In order to make customers feel value for money, Eddie pays attention to the spiritual feelings of every detail, thus realizing the perfect combination of artistry and practicality. First of all, we must control the quality to prevent any defective products from entering the market; Wood from Germany, South Africa, Russia and Brazil is carefully selected, and the highest quality wood is selected for processing and reprocessing, and the quality is almost harsh, which also makes Aidi musical instrument brand grow sturdily at an incredible speed; Any guitar with quality problems will also be replaced immediately. Secondly, the guitar produced by Eddie is most proud of its excellent timbre. Almost every customer is full of praise for Eddie's guitar timbre, which stems from Eddie's almost harsh requirements in sound mosaic and technology, and this is the best evidence of why customers choose Eddie with confidence.
Eddie is very lucky. They turned their persistence and love for music into a lifelong career. Aidi shines in the industry with a steady attitude and successfully establishes the brand position of Aidi brand in the eyes of consumers. With its exquisite quality for many years, it has witnessed the perfect mind of countless people who persist in surpassing their dreams on the road of music. Persistence comes from dreams, and success comes from concentration! Eddie uses his emotional personality to release the eternal magic of music and achieve every beautiful dream in the world!
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