Meituan acquired mobike (accelerating its entry into the shared travel market)

Recently, Meituan announced the formal acquisition of mobike and became the controlling shareholder of mobike. This news has aroused widespread concern in the market and made people full of expectations for the future development of the US Mission in the shared travel market.

background

The shared travel market has developed rapidly in recent years and has become the focus of competition among major Internet giants. As a company focusing on sales and catering services, Meituan is constantly expanding its business scope, and entering the shared travel market has become an inevitable choice for its strategic development.

The acquisition of mobike is an important layout of Meituan in the shared travel market.

operation sequence/order

1. Acquisition of mobike

Meituan's acquisition of mobike's equity is realized by paying certain cash and shares to shareholders in mobike. The total amount of this transaction has reached billions of RMB.

By acquiring mobike, Meituan will gain mobike's leading position in the bicycle sharing market, as well as its huge user base and perfect operation system.

2. Invest in other shared travel enterprises

In addition to the acquisition of mobike, Meituan has also made a lot of investments in the field of shared travel. For example, Meituan has invested in companies such as Didi Chuxing and Haxing.

Through these investments, Meituan can not only expand its influence in the shared travel market, but also cooperate with other enterprises to jointly promote the development of shared travel.

3. Launch your own shared travel service.

On the basis of acquiring mobike and investing in other shared travel companies, Meituan is also actively promoting its own shared travel service. For example, Meituan has launched its own bicycle sharing and electric car sharing in some cities, and is also actively preparing its own taxi and online car service.

By launching its own shared travel service, Meituan can better control its own business and improve its competitiveness in the shared travel market.