How to innovate community operation?

Hello, here are 8 drainage methods for you, I hope they will help you.

Method 1:

You can go to some short video platforms, such as Tik Tok, A auto Faster, Pipi Shrimp, etc. In recent years, because short videos are popular in the industry and the traffic is relatively concentrated, drainage is a better method, or some medium and long video websites, such as Bili Bili, Tencent Video, Iqiyi, etc. Although short videos are not as fast as short videos, the review mechanism of these platforms is relatively loose and the requirements for advertisements are not very strict, so it is also true.

Method 2:

It can be drained on some self-media platforms, such as headlines, hundreds of families, penguins and so on. These platforms are the same as the short video we talked about above. They are all based on the recommended traffic of the system, but once such platforms are operated well, the display and exposure brought by them are also very large. As long as the platform starts to recommend your content, it is really easy to drain, but the premise is to operate these self-media platforms well.

Method 3:

A new way of resource pool, you can find some communities with similar people to pull new or exchange. For example, if you are in the mother-infant WeChat business, then your crowd is mainly faced with nannies, so you can find some nannies' communities to share your most direct methods.

Go to qq group first → then search the mother-infant community → or search the topics that women are interested in in in the community → then go undercover in the community with a trumpet → be active in the community in the early stage → change the nickname and signature into something related to the product → then try to speak in the group every day → let everyone in the community know you → then wait for an opportunity to advertise in the evening or when communication is active → of course, you can also chat privately → advertise.

Method 4:

Although the drainage method of WeChat official account has entered a bottleneck period, it is not impossible. We can combine some activities or crack methods, then we must solve a problem first.

If an official WeChat account article is shared by users, it is natural for Naraxin to be forwarded. Therefore, we must first solve the problem of users sharing articles, and summarize two methods to touch users to share articles.

I directly promised to give any benefits to the fans who shared the article. Before, I met many people who made official WeChat accounts for fans to reprint articles, and then sent hundreds of red envelopes. As a result, I realized that I had won the prize, so I gave them coupons worth hundreds. I feel that this practice is easy to hurt fans, and no one is willing to reprint it for you in the future.

② Make good use of hunger marketing. For example, if you are an education company, you can clearly tell users that not everyone can participate in the training camp by forwarding this article. The top 30 users can participate in the training camp for free after forwarding, and the users after 30 need to pay.

Method 5:

Using KOL drainage, this method is often adopted by the education industry. Because the education industry belongs to the category of knowledge sharing, there will be KOL when it comes to knowledge. KOL relies on its reputation and traffic to share dry goods knowledge.

Therefore, it is easy to form traffic aggregation, so in this way, we must first choose a truly powerful KOL and then operate our own personal brand, so as to achieve the effect of later drainage.

Method 6:

The method of changing powder for drainage, the community operation can not be too closed, reasonable powder changing can have unexpected gains, and other cooperation can be expanded on the basis of powder changing, which has many hidden values. With more and more Internet enterprises,

Companies that often have social functions or value "circles" work hard in "circle of friends" to find numbers at the same level to change powder, and also provide some resources to obtain large-scale powder changing opportunities.

Method 7:

Activity drainage tends to combine community operation with activity operation. In order to achieve drainage under the package of activity welfare, every link needs to be taken into account, from the initial planning of the activity to the feedback from users in the later period.

Because the activity involves not only innovation, but also brand image, execution ability and activity creativity. , need comprehensive consideration.

I know that most people who do community work do not have the ability to do activity operation, so share the learning materials of activity operation, and interested students can learn.

Method 8:

Pack yourself: Let people notice that you are either fun or interesting at first, or have enough knowledge to make users admire you. In fact, nothing in Internet marketing is 100% true, even exaggeration is true. You must first learn to package yourself or the packaging community, so that people have the desire to join, and people think that you are very powerful and worth joining.

Community operation is more important in many operation positions, and the company has great demand for recruitment of community operation. Therefore, to do a good job in community operation, in addition to innovation ability, you need to have other skills such as fission, maintenance and online activities.

If you want to master the knowledge of community operation more comprehensively and find jobs related to community operation, I have seen and summarized some learning materials and courses related to community operation before.