Who took over Evergrande Ice Spring?

Evergrande Ice Spring was finally taken over by China Ping An.

It is a business strategy that Evergrande Ice Spring is finally taken over by Ping An of China, aiming at utilizing the brand influence and resource integration ability of Ping An of China to promote the further development of Evergrande Ice Spring brand.

China Ping An is a diversified financial and insurance group, covering insurance, banking, investment and other fields. In recent years, China Ping An has been committed to expanding other industries besides financial and insurance business, including mineral water industry. By taking over Evergrande Ice Spring, China Ping An can further expand its influence in the mineral water market with its brand influence and market share.

For Evergrande Ice Spring, after being taken over by China Ping An, it can make use of Ping An's capital strength and resource integration ability in China to strengthen brand promotion and channel expansion, and further enhance brand image and product quality. At the same time, China Ping An can also provide a broader development space and opportunities for Evergrande Ice Spring, and help Evergrande Ice Spring realize transformation and upgrading and expand its market.

The differences between Evergrande mineral water and Evergrande ice spring are as follows:

1, different brand owners

Jilin Changbai Mountain Drinking Water Co., Ltd. under Evergrande Mineral Water Group is the brand owner of Evergrande Mineral Water. Evergrande Ice Spring is the brand of Jiangxi Evergrande Beverage Co., Ltd. ..

2. Different positioning

Evergrande Ice Spring is a high-end mineral water launched by Evergrande Mineral Water Group, featuring natural, healthy and pure features. Evergrande Mineral Water is a subsidiary of Evergrande Group, which focuses on the production and sales of high-quality natural mineral water and pays attention to environmental protection and social responsibility.

3. Different places of origin

Evergrande Ice Spring is mainly produced by Jiangxi Evergrande Beverage Co., Ltd., and Evergrande Mineral Water is mainly produced by Jilin Changbai Mountain Drinking Water Co., Ltd.

Reference to the above content: Baidu Encyclopedia-Evergrande Ice Spring