How to establish a company's employer brand?

Employer brand building is not only a human resource strategy, but also a marketing tool. The employer brand building in the recruitment system can be carried out from the following four aspects:

1, information release stage:

Information release is mainly the recruitment information of major recruitment websites, and attractive enterprise information and position information can quickly catch the eye of job seekers.

2. The applicant's experience stage:

From the moment the applicant receives the interview call, the most intuitive experience of the enterprise begins. The operation of general enterprise HR includes several steps: telephone invitation, interview arrangement, salary negotiation and new employee recruitment.

3. Interview feedback stage:

After the interview, many HR thought that the recruitment process for individuals was coming to an end, but it was not. Keeping the candidates' WeChat after the interview, feeding back the interview results in time and following up the follow-up process will help to avoid the loss of potential qualified candidates, improve the loyalty of candidates to the enterprise, and publish text and picture information reflecting the advantages of the enterprise in the enterprise WeChat.

4. Comprehensive research stage:

It is the road of sustainable development for an enterprise as an employer to determine the key demand of target talents, explore the unique talent value proposition of the enterprise as an employer, and build the core competitiveness of "happy work * * * and common growth" through the investigation of groups such as employees who have joined the company, employees who refused to sign visas, and internal core employees.

Brief introduction of employer brand:

Employer brand combines employees' feelings and experiences in enterprise work with enterprise goals and values, and this brand experience will benefit both inside and outside the enterprise. Therefore, the establishment of employer brand is to promote a relationship, provide employees with a good working environment, salary system and learning development benefits, and its target market is aimed at the talents needed for enterprise development.