The cultural and creative industries are short of talents. Half of the employees earn more than 50 thousand a year.

165438+1On October 8th, the 2nd China (Beijing) International Cultural and Creative Industries Expo will be held in the National Exhibition, with more than 300 enterprises and institutions from all over the world participating. The reporter learned that at present, the cultural and creative talents needed in China are on the rise, but few such talents have been trained, and there are few talents in the cultural and creative industries, and even fewer leading talents in this industry.

Talents in cultural and creative industries are in short supply.

Cultural and creative industries are put forward under the guidance of China's concept of sustainable development. Generally speaking, it refers to emerging industries that use intellectual property rights to create wealth and increase employment opportunities through personal creativity, talent and professional technology, and usually includes industries such as advertising, art, antiques, comics, design, film and television, software, music, performing arts, publishing and information technology services. The reporter saw on the recruitment website of Zhilian that the website provides thousands of talents in cultural and creative industries every day. Relevant statistics show that in new york, talents in cultural and creative industries account for12% of the total working population; London is14%; Tokyo is 15%. At present, employees in creative industries in Beijing, Shanghai and other places account for less than one thousandth of the total employed population, which shows the disparity in the number of talents.

"Talents in cultural and creative industries can include three types of talents," said Junling Li, vice president of Alibaba Group and general manager of Yahoo China's new media division. "The first category is talented people who are also creative. They are thoughtful and innovative, such as designers, painters and novelists. The second category is the talents who benefit from creativity and use it to develop creativity; The third category is talents who serve creativity. They provide a communication tool and platform for creativity, so that creative people can improve their efficiency and people's creativity can be better spread and promoted. Traditional media is the spread of the minority to the majority, and new media, as the media representative of cultural and creative industries, is committed to creating a standard and open platform on the basis of integrating information management, interactive modules, multimedia entertainment platforms and matching space and demand, so that everyone can have their own' channels' and accurately promote their creativity and talents to those in need, while gaining added value. "

Ding Junjie, vice president of China Communication University, doctoral supervisor and director of the expert committee of the Cultural and Creative Industry Development Research Center of China Communication University, told reporters that what China's cultural and creative industries lack most at present is talents who can run through the creative cultural industry chain.

Innovation and change are basic professional qualities.

Zhu Xiao graduated from University for two years and is currently a mobile game planner. His job is mainly to set up some programs, including determining the formula in mobile games, adjusting the balance of numerical values, writing the main line of the game, scripts and so on. In addition, he has to design game levels, including maps, people and objects. At work, personal creativity, imagination and personal writing ability are well combined, and at the same time, strong communication skills, logical thinking ability, learning ability and achievement motivation are needed.

Hao Jian, a senior career consultant recruited by Zhaopin, told reporters that talents in cultural and creative industries should have good imagination and creativity. They like to associate with people, have a certain depth of thought, are innovative but paranoid, persistent and have personality. Ding Junjie, vice president of China Communication University, doctoral supervisor and director of the expert committee of the Cultural and Creative Industry Development Research Center of China Communication University, believes that cultural and creative industry talents are creative talents, or talents who know how to commercialize and commercialize ideas; Take the traditional folk paper-cut art industry in China as an example. If someone can organize Chinese paper-cut artists into clubs, number their creative products, set themes and plan, then the value of a paper-cut may not be a few dollars, but it can reach several hundred dollars. Talents who can do this work are also needed by cultural and creative industries.

Junling Li believes that the characteristics of talents in cultural and creative industries should be innovative thinking. Although their innovative ideas may often be difficult to be accepted by the public, their "thick skin" makes them maverick, enjoy breakthroughs, and be willing and dare to try new things. Dare to explore, dare to surpass myself, have strong enterprising spirit, and have certain teamwork ability, communication ability and quick learning ability. China Yahoo New Media Division will try its best to provide some media tools when recruiting talents, so that candidates can come to my content and channels and show themselves by creating their own works. In this way, we can examine the ability of candidates in some aspects, such as whether they are creative, whether they are different, and whether they can catch the attention of the audience.

The income gap between practitioners is large.

Talents in cultural and creative industries create added value of products through their own creativity, analysis, judgment, synthesis and design. Their work performance is difficult to measure, and their working hours cannot be estimated.

Hao Jian, a senior career consultant recruited by Zhaopin, told the reporter that from the perspective of salary system, the salary design of most enterprises did not fully consider the characteristics of creative personnel and creative work, and the existing salary system could not fully mobilize the subjective initiative of creative personnel; Some units also take academic qualifications and qualifications as the main evaluation indicators. At present, the income gap of talents in cultural and creative industries is also very large. The average monthly salary of creative design, creative copywriting and other positions is 3000 ~ 5000 yuan, while the annual salary of creative director can reach 200 ~ 300 thousand yuan. According to the Investigation Report on the Present Situation of Human Resources in Cultural and Creative Industries, 35.38% of employees in cultural and creative industries have an annual salary of 50,000 to 654.38+ 10,000 yuan, and 654.38+08.46% have an annual salary of 654.38+00.77%.

Some universities offer related majors.

The development of American cultural and creative industries has always been in the position of all countries in the world. More than 30 universities in the United States have set up art management majors, which have trained a large number of high-quality talents for the planning, operation and management of cultural and creative industries. Director Ding Junjie told reporters that at present, the training of cultural and creative industries in China is booming, and most of them talk more and do less. Judging from the situation abroad, if there are new ideas, new courses and new teaching and training models, creative planning talents and management talents can be trained through schools. At present, Beihang University, Peking University and China Communication University are all exploring the cultivation of talents in cultural and creative industries, and have set up related majors or courses. Ding Junjie believes that the cultivation of talents in cultural and creative industries depends on the joint efforts of many parties. First of all, the government should plan, guide and invest in talent training according to the demand of talent market. Second, companies in related industries should actively cooperate so that the government's plan can be properly implemented and executed. Thirdly, colleges and universities should refer to foreign experience as soon as possible and put forward solutions to talent training from the theoretical level. Don't just stir up cold rice, but build a team of teachers, teaching materials and other supporting facilities in line with China's national conditions.

Beware of the trap of talent training

The rapid development of culture and creative industries has led to the explosive growth of creative training in society. The reporter found that these training courses are mixed, and it is inevitable that some unprofessional institutions will hold various cultural and creative training courses under the banner of cultivating cultural and creative talents to take advantage of this craze. Therefore, experts also suggest that before attending this kind of training, it is necessary to see whether the training institutions are formal and professional, whether the teachers are reliable and whether the content is valuable.