How to promote SEO website and optimize website?

I have worked for more than five years, and I have been working as an editor in a plastic industry website. I have accumulated a lot of experience. Recently, I recruited a new website editor. Based on the long-term needs of the company, I need editors to know something about SEO. Unfortunately, I interviewed a lot of people. Many people have strong experience in text editing, but they don't know SEO. As a new online editing industry, if they don't understand SEO, they will definitely fall behind. The following is my experience and give some advice to those in need.

The most commonly used SEO methods for network editing include the following aspects:

First, key words. Generally, keywords are required to be repeated 3-5 times, bold and linked in the article.

Why did it appear 3-5 times? This involves the problem of keyword density. If it is too much, it will be considered as malicious operation by search engines and will not be included or even punished. If it is too small, it will be considered unimportant by search engines and will not be included.

Bold and links are to attract more attention and be better crawled by search engines.

Keywords are the most commonly used nouns in web page editing. What are keywords? Simply put, the words or short sentences you want to highlight can be nouns, phrases and short sentences. Generally divided into main keywords and long tail keywords. The main keywords are also called core keywords, such as the successful convening of the Third Plenary Session of the Seventeenth Central Committee. "The Third Plenary Session of the Seventeenth Central Committee" is the key word.

Second, original articles. The initial work of many web page editors is generally copying and pasting, which is the so-called "network porter". This is the primary stage of network editing, and the work after that is generally original articles. Search engines prefer original articles, that is, unique things, to reprinted articles, which is the result of search engine programming. Also expressed the hope that the network is full of innovative spirit. A good online editor can certainly write good original articles. What problems should be paid attention to in original articles?

Original articles must be novel and unique. Many people like pseudo original, that is, they refer to articles from other people's websites and publish them after a little modification. Of course, integration is a basic skill of web page editing, but I think writing completely original articles can better reflect my ability, be better included in search engines and rank higher.

Original articles must be close to the needs of the audience. One of the purposes of our website is to meet the needs of the audience, that is, users. How to understand the needs of the audience (netizens)? You can go to Baidu Search Billboard or Google Hot Search Billboard to see what netizens are searching for and what content your website is responsible for, so as to answer the questions that netizens need to know. Your article will be read by more people, and the traffic on your site will also increase. When your original articles are constantly updated, more users will read them, feel that your site is very valuable, and the user's stickiness will be improved.

Third, the title production. Title production must be attractive and have core keywords.

Articles on the internet should not only be well written, but also be valuable; More importantly, the title should be written well. Because when reading things on the Internet, the first thing you see is the title, but you can't see the content, so the quality of the title is related to whether the article can attract the attention of netizens. Maybe everyone will have this experience. When browsing a website, they will first be attracted by an eye-catching and attractive title, and then click Browse. So the title is very important in attracting netizens to click. Of course, there are also "title parties" who unilaterally pursue attractive titles. You can't completely deny the title party, at least you can be a title party, which shows that people at least know how to attract netizens. But we cannot be a complete "title party". The title should be attractive and meaningful. Otherwise, it can only be attracted once, and people will stop watching it next time, which is not conducive to the long-term development of the website.

In the era of eyeball economy, whoever can attract eyeballs will get the most user resources and win the initiative in the fierce competition. On the internet, it is necessary to attract people's attention, and it is also the inevitable need of website development. The title is the first level for netizens to decide whether to click browse. The title is not well done and can't attract netizens to browse. Without netizens browsing, the website will lose its meaning and foundation of existence. So the production of the title is very important.

Fourth, the picture. Articles that can be accompanied by pictures must be accompanied by pictures, and the pictures should be marked with SRC = "XX "and ALT = "XX".

Why should the article be illustrated?

First, it is intuitive and can better express the meaning to be expressed. People prefer to browse web pages with pictures rather than plain text.

The second is beautiful, which can give netizens a better reading experience. An important job of web page editing is to beautify the web page and let netizens have a better feeling when browsing.

Pictures should generally match the meaning of the question and the content of the article. As a supplement to the article, giving netizens a more intuitive feeling can be simpler and clearer. Of course, if there are no special requirements, the scope of the map can be appropriately relaxed.

Pictures should be marked with SRC = "XX "and alt = "XX", where SRC is the picture description and alt is the key word of the picture. These two attributes can make images better captured and included by search engines, and images can be searched in image search.

Fifth, update regularly. Update at a relatively fixed time every day, which can be better included.

It is a habit to update at a fixed time every day, and the crawling program of search engine will crawl articles at a fixed time. If it is updated at 4 pm every day, the search engine will crawl at the same time the next day after the first day. As long as you keep updating every day, the search engine will crawl it regularly. If you don't update it every day, maybe the search engine can't collect your articles well. On the first day, you updated 10 am, and the search engine came. On the second day, you updated at 4pm, and the search engine program 10 am came. Nothing was found, so it won't come next time. Inclusiveness is not guaranteed. So keep a relatively fixed period of time to update the content of the website.

Sixth, friendship links. Try to replace high-quality friendship links and delete bad links in time.

As we all know, the PR value of a website is largely determined by the quality of its friendly links. The best way to improve the PR value of a website is to exchange high-quality friendly links. What is a high-quality friendship link? It is generally believed that links with the characteristics of home page, good collection, quick snapshot update and high PR value are high-quality friendship links. So when you exchange links, you should pay attention to the quality of each other's links.

Exchange friendly links of websites of the same type. The exchange of friendship links is not as much as possible. Generally, it is necessary to exchange friendly links of the same type of websites. Not the same type of website, the difference is too big, generally can't bring traffic. Because netizens who browse novel websites are generally not interested in water heater websites, they should look for similar websites.

Also pay attention to the following points: text chain is better than picture chain, home page exchange is better than inner page exchange, and so on.

After exchanging friendly links, you should also check the links regularly to see if the other party canceled the links. Because there are many "men in black", after link exchange, the link on your website will be removed. If you look at them, you will make wedding dresses for each other for nothing.

Seven, commonly used promotion. Blog promotion and QQ group promotion are commonly used.

SEO is a very systematic work, and net editing is just one of them. Only network editors can't do SEO well, and they have to cooperate with technology. The above is just the SEO knowledge commonly used in online editing. I believe many of you know that it is awkward to teach others. I hope I can give some help to those who have just entered the network editing industry.