The difference between Ali Retail Communication 1688

Trading mode, brand and image are different.

Trading model: Ali Retail is a brand-oriented trading model, focusing on the quality and service of goods. At the same time, it also accurately matches the needs of both supply and demand through big data analysis. 1688 trading mode is mainly small and medium-sized enterprises, with a wide variety of goods and relatively low prices. At the same time, it also provides some customized services to meet the individual needs of small and medium-sized enterprises.

Brand and image: As a retail business segment of Alibaba Group, Alibaba Retail Link has a high brand awareness and credibility. Brand image that emphasizes high quality and perfect service. As one of the largest wholesale markets in China, 1688 also has a high brand awareness. But compared with Ali Retail, its brand image is more inclined to the low-end market and small and medium-sized enterprises.