Electrical appliance recruitment

Speaking of Tesla, the first person that everyone thinks of naturally belongs to "Iron Man" Musk. As the saying goes, "Behind every successful man, there is a great woman." Behind Musk's success, there are naturally people who silently support him, but this article is not about the woman behind Musk, but a team.

In the past, some activities held by Tesla were mainly led by Musk, and Sakry Kirkhorn, chief financial officer of Tesla, and Drew Baglino, senior vice president, occasionally appeared. However, in this year's "Investor Day" of Tesla, Musk is no longer "outstanding" and sits with a row of executives, totaling 16, which is rare. After all, Tesla's management team has been opaque, and even in the documents submitted to the regulatory authorities, only three executives were mentioned. This is the first time Tesla's leadership has appeared in public at the same time.

Image source: Tesla

Why does Tesla "expose" the management team?

Since the establishment of Tesla, Musk seems to be synonymous with Tesla and Tesla's "walking propaganda ambassador". After 2020 10, this phenomenon will be more prominent. At that time, Tesla disbanded the core public relations team at its headquarters in the United States, which means that there will be no formal channels for the outside world to understand Tesla's latest projects and plans. Since then, overseas, Musk's Twitter has been the only channel for the media and the public to get official news and responses from Tesla.

Over the years, Musk's activity has indeed brought many benefits to Tesla, such as the establishment of Tesla's "no public relations" and Musk's personal strong IP. At present, Musk has1.31.40 million fans and rushes to hot search from time to time. With such a "king of topics", Tesla brought its own traffic and attracted positive media reports. Tesla achieved great exposure with very little investment.

However, water can carry a boat and also overturn it. Musk's remarks and actions on Twitter also brought a lot of trouble to Tesla. In 20 18, Musk's Twitter "Let Tesla Privatize" stirred up a thousand waves, which involved Musk himself and Tesla in endless lawsuits. Up to now, five years have passed, and the relevant lawsuit is still not completely over. Last year, Musk's acquisition of Twitter also caused Tesla's share price to fluctuate greatly. Especially after Musk successfully acquired Twitter, many investors became increasingly dissatisfied with Musk, and Tesla's share price fell all the way. Is it right for Musk to buy Twitter? Wedbush analyst Dan Ives bluntly said that Twitter is a money pit and a "black spot" for Tesla.

Tesla's share price trend in 2022

In addition to Musk's personal reasons, Tesla itself faces many challenges. Previously, Tesla was able to boast that "the best communication is strong product strength and high-quality service", but after frequent accidents caused by problems such as brake failure and sudden acceleration, Tesla's Autopilot and FSD frequencies were investigated and criticized, Cybertruck's production was postponed, and the $25,000 affordable electric vehicle was postponed, Tesla's product strength began to be controversial.

Under such circumstances, Tesla urgently needs to do something to restore the confidence of consumers and investors. Therefore, when there is no heavy new car and remarkable achievements on Investor Day, Tesla chose to let a row of executives stand on the podium, which seems to announce to people that Tesla is not just Musk.

What mysterious teams are behind Musk?

Drew Bagrino: Senior Vice President of Tesla. Drew Baglino has been the de facto chief technology officer of Tesla since the departure of J.B. Straubel, the co-founder of Tesla in 20 19. He is one of Tesla's top three public executives and attended the 2020 Tesla Financial Report and Battery Day.

The picture on the left shows Drew Baglino; ; Image source: Tesla

Zachary Kirkhorn: Chief Financial Officer of Tesla. In 20021year, Sakry Kirkhorn, the chief financial officer of Tesla, was awarded an interesting title: Master of Currency. Tesla has always been known as the "master of cost reduction", which is enough to show Master Qian's concern about cost reduction. On this year's Investor Day, he revealed that by 2022, the cost per vehicle of Model 3 has been reduced by 30%, and stressed that Tesla's next-generation platform is expected to reduce the vehicle cost by 50%. At the same time, Kirkhorn also revealed that Tesla will invest in an "unprecedented scale", which may be as high as $654.38+075 billion, in order to achieve the goal of an annual output of 20 million vehicles.

The picture shows Zachary Kirkhorn; ; Image source: Tesla

Tom Zhu: Zhu Xiaotong is the most noticeable executive of Tesla after Musk. He holds many positions. As the head of Tesla Greater China, he is also responsible for Tesla's Asia-Pacific business. Now he has taken over the production of the American assembly plant and the sales, service and delivery of Tesla in North America and Europe. Led by Zhu Xiaotong, Tesla's Shanghai factory delivered about 765,438+0.110,000 vehicles in 2022, accounting for about 54% of Tesla's total sales last year. Thanks to the Shanghai factory, Tesla's total output in 2022 reached 6.5438+0.37 million vehicles, up 47% year-on-year, and finally approached the goal of 50% production growth. It is also because of the outstanding performance of the Shanghai factory that Musk handpicked Zhu Xiaotong to go to the Texas factory to grab production capacity. Earlier, Musk had revealed that he had identified a potential successor to Tesla, and there were many rumors that it was Zhu Xiaotong.

The picture shows Zhu Xiaotong; Image source: Tesla

Colin campbell: Vice President of Tesla Powertrain Engineering, a person who can break people's "financial path" or even "living path" in one sentence. It was he who said on this year's Investor Day that Tesla's next-generation platform model would reduce the amount of silicon carbide by 75%, so the related concept stocks fell sharply that day. In addition, he also revealed that the next generation platform will use permanent magnet motors that do not need rare earth materials, which also led to a sharp drop in the share prices of some rare earth metal miners.

Colin campbell; Image source: Tesla

Among Musk's direct subordinates, Lars Moravy, vice president of automotive engineering at Tesla? And Franz Von Holzhausen, the chief designer, are senior executives of Tesla. Moravy joined Tesla from Honda 13 years ago, while von Holzhausen joined Tesla as early as 20 18, and worked as a designer for Volkswagen, GM and Mazda. In the days when Tesla's executive turnover rate was the highest, the two also followed Musk.

Lars Moravi and Franz von Holzhausen; ; Image source: Tesla

Pete Bannon: Vice President of Tesla Low Voltage Architecture and Silicon Engineering. At the meeting, he introduced to investors how Tesla played more practical roles in the design of low-voltage equipment. After the situation in Russia and Ukraine escalated last year, many automobile manufacturers encountered the problem of wire harness shortage. automotive wiring harness runs through the whole automobile, connecting all the electrical equipment on the automobile and serving as the medium for power supply and signal transmission of each equipment. Tesla survived the supply crisis safely by constantly exploring the design of low-voltage equipment, and finally achieved the revolutionary progress that the length of Model S harness is about 3km, that of Model 3 harness is about 1.5km, and that of Model Y harness is shortened to 100 meters. In the future, the low-voltage electrical system of Tesla vehicles will be upgraded to 48V. Through the integration of hardware, all low-voltage electrical appliances will be connected with one wire to improve the installation efficiency.

The picture on the left shows David Lau；; On the right is Peter Bannon; ; Image source: Tesla

David Lau: Tesla's vice president of software engineering, specializing in continuous improvement of cars through wireless software updates and data collected from the fleet. It is reported that more than 80% of the software used by Tesla is independently developed, which highlights Musk's ambition and proves the strength of David Lau.

Ashok Elluswamy: Software Director of Tesla Autopilot, he stressed that Tesla's approach to artificial intelligence systems is very different from before. Companies will be able to use artificial intelligence to solve complex planning problems. He also pointed out that manual labeling is not enough, so Tesla is adopting an automatic labeling system.

The speaker is Ashok Elluswamy；; Image source: Tesla

Rebecca Tinucci: Tesla is the head of the global charging infrastructure and one of the few female executives in Tesla. During her tenure, Tesla began to open super charging piles to other car companies around the world. She also stressed that Tesla's super charging hardware and installation costs are 20% to 70% lower than the industry average.

Rebecca Tinucci; Image source: Tesla

Karn Budhiraj: Vice President of Supply Chain, responsible for supervising the supply chain of electronic products, power systems and batteries; Roshan Thomas is the vice president of supply chain, responsible for managing automobiles, solar energy, logistics, planning and capital equipment. In the global supply chain crisis of the previous two years, many car companies stopped production because of the shortage of spare parts, but Tesla survived the crisis almost unscathed, which made competitors have to envy. The secret lies in the stability and redundancy of its supply chain.

Roshan Thomas and Kahn Budiraj; ; Image source: Tesla

Mike Snyder: The head of Tesla's energy storage product Megapack, energy storage is one of the important pillars of the third chapter of Tesla's secret grand plan. In Tesla's plan, to achieve a sustainable energy economy, at least 240TWh of energy storage is needed.

Mike Snyder; Image source: Tesla

Brandon Ehrhart: General Counsel and Company Secretary, who joined Tesla from Dish Network earlier this year, is one of the most important external recruitment for Tesla for many years. Tesla has been involved in various lawsuits, and the importance of this position is self-evident.

Brandon Iron Hart; Image source: Tesla

Laurie Shelby: Vice President of Environment, Safety and Health. She joined Tesla from Alcoa on 20 17. Three years ago, Tesla's factory in fremont, California, ignored the local county government's epidemic control order and resumed production on its own. Laurie Shelby played an important role in this process.

Laurie Shelby; Image source: Tesla

In fact, the above list only includes some Tesla executives, the tip of the iceberg, Musk and Space Exploration Technology Company, SolarCity, which makes rockets, Hyperloop, which makes super high-speed rail, and many other companies. Every company carries Musk's ambitions and dreams, and every company also has a group of geniuses who are willing to follow Musk and love their careers, and these people are Musk's "behind the scenes".

This article comes from the author of Che Yi Geshi Automobile, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.