Can I roll this? ! Netease reports singing rap.

Internet companies' financial reports began to roll in!

I don't know if you have seen a sketch called "Network Physical Examination": Generally speaking, it is about a young man's physical examination. Before the examination, he was forced to watch 360 seconds of advertisements, and the pop-up advertisements were removed before the chest radiograph was taken.

This sketch was screened on social platforms, which made many netizens feel that it was never an Internet company that advertised, but an advertising company developed into the Internet.

With the end of the third quarter of 20021,internet companies also began to release financial reports. Compared with the big show of muscle performance, this year's Internet giants are particularly low-key, talking more about corporate social responsibility, public welfare undertakings and employee care, and turning quarterly financial reports into "soft and broad".

Netease, which is particularly detached, is even more

Make the financial report an "autumn advertisement"

!

Netease released the divine comedy of shaking legs

Turn financial reports into advertisements

Recently, Netease announced the third quarter financial report of 2002/kloc-0-the single "Easy Soul":

Official documents and letters

This is Netease. Come to Netease together.

Take love as the secret.

Courage is my invisibility cloak

This is Netease 24 Netease.

Crossing platform 0- 1

This is an adventure, and it is also an adventure.

I am most afraid that my parents and grandparents will suddenly care.

I have a good time here.

Weight at the end of the year is 200 Jin.

Wave my wand and let love be lit.

Focus on overcoming confusion. I am full of energy.

The aunt next door is full of curiosity about my life in the pig factory.

Ride my broom and show you around the whole camp.

202 1 Magic is everywhere

Dueling is always Bihali's magic.

Forever robbery begins with full firepower.

The army god led the team to change into a classic blue suit.

Crouching Tiger, Hidden Dragon on the street are mostly unknown.

I just wanted to catch a passerby, but I chose Shen Wei blindly.

Musk's mother began to learn Chinese.

Come on, join us. * * * Divergent souls.

Contributed by Shanxi Pig Farm, Henan Province

burst with vitality

Zhengzhou Tanabata has not been forgotten.

Fuxi pinched her face and took a big step. Logger Vick is so cool.

Mutual entertAInment ai identification champion can't stop it.

Listen to a masked ball and set off for the moon together.

YEATION things, no routines, Lao Luo conscience pricing.

Ice, snow and light work hand in hand to create.

Easy to play and lock the gold medal list.

Gather people's power online.

Netease financial report

What treasure is hidden?

The opening of "Easy Soul" still tells all the audience in the most traditional way of playing posters. Netease's net income reached 22.2 billion yuan, exceeding market expectations.

Then, at a turn, the young Netease CEO Ding Lei interrupted the broadcast, so that the whole hour "young people like it, so this financial report rap.

Take a closer look at Netease Cloud's financial report. The most eye-catching thing is Netease games. Q3 Netease's net income from online game service reached 65.438+05.9 billion yuan.

After the ip game Harry Potter: Magic Awakening was launched in September, it occupied the iOS bestseller list for one week, with 2.3 billion traffic in 20 days, and was called the strongest new tour this year by netizens.

Netease hinted many times in this financial report.

Harry Potter: the awakening of magic, and

Naraka: Oscar Pistorius.

》

Wait, every word doesn't mention performance, which alludes to Netease's pride in the game.

Netease Cloud Music performed equally well in Q3. This financial report seems to have forgotten this important business map, but with the MV coming to the final subtitle, we can see that this advertising financial report is officially from Netease Cloud Music.

In addition to the proud achievements of left-handed games and right-handed music, Netease's contribution to various businesses of the enterprise is also enormous.

Brand marketing action

This matter is also widely publicized.

This year's Tanabata, Netease Cloud Music created a Love Dictionary on the streets of Zhengzhou, printed love songs and music reviews on the walls along the street, and returned the Tanabata missed by the rainstorm and * * to Zhengzhou.

In preparation for the 2022 Beijing Winter Olympics, Netease Wenchuang signed a contract with China Ice and Snow official, and obtained the development rights of Wenchuang content, IP, graphic and video content, virtual and physical derivatives and other contents and objects.

Netease YEATION X Luo Yonghao's anti-routine advertisement also came out to get familiar.

exist

form

In fact, this MV combines the AI speech synthesis technology of Netease's Fuxi Lab, and the soundtrack is adapted from Li Chengxuan's Flying in the Sky with Fire. Light rhythm, high-energy mixed shear, strong tension and appeal,

It is in line with the aesthetics of young people.

exist

content

In fact, Netease laughed at itself, "This is a pig factory, starring Netease CEO Ding Lei; Musk's mother uses Netease's dictionary to learn Chinese; Harry Potter and Logger Vick in Netease games appear in the picture; Netease, YEATION, Luo Yonghao. You big coffees are on stage.

Seize the interests of young people in different circles

Netease's financial report not only shows the company's strong strength, but also expresses it in a young way, no doubt.

Netease has been activated.

The vitality of youth.

Humor network language

Communicate with young people accurately

Netease released this financial report at a positive time.

2022 Campus Recruitment Season

Now the workplace has reached the post-00 era, and Internet giants are the most popular companies among recent graduates. Today's Generation Z not only pays attention to salary, but also pays attention to it.

Corporate culture and self-interest

But today's big factories have become synonymous with overtime, involution and overwork. At this time, a cold financial report full of numbers is presented to existing employees and potential employees in the future, which is undoubtedly a blow.

So is brand advertising.

The mapping of corporate culture

Netease's advertising financial report is not only a quarterly performance answer sheet, but also

Communicate with Netease users in humorous language.

This year, strict anti-addiction measures for minors were introduced, which made major Internet companies particularly low-key in their financial reports. Recently, Netease has been caught in a storm frequently because of the Harry Potter mobile game incident.

In this financial report, Netease ridiculed itself as a "pig factory" and "the weight at the end of the year is 200 Jin, just right", which won the favor of the public in a fun way.

Turn passivity into initiative

, resolved the impact of negative news on Netease.

For the younger generation with flying personality, such a free, energetic and humorous video introduction is obviously more eye-catching than a literal financial report. At the same time, it also makes young people feel that Netease is

Embrace the back waves with a more diverse and open attitude.

Summary:

Left-handed games, right-handed music, social responsibility, global business Netease this financial report allows users to see Netease in the most intuitive way.

The multi-dimensional layout has achieved remarkable results.

Ding Lei, CEO of Netease, also mentioned that "Netease is ready for the technologies and rules related to the meta-universe. We believe that Netease has the ability to run quickly on the day when the meta-universe really comes.

Facing a brand-new concept, a bigger war may just begin.