Business idea 1 "I want to open a cafe in a small county town"

? This idea is not because of how high the consumption level is in the county, but because there are many young people in the county, and their consumption needs may need to be richer. Open a small cafe in a deep alley. In winter, there will be a warm light flashing deep in the alley. In summer, there will be a wall of green vines. The yard is filled with flowers. Customers who come in light them. A cup of coffee, sit in it, and enjoy your own comfortable time unconsciously...

? Introduction to the coffee industry: When it comes to coffee, people will always associate it with Western culture. Traditional Chinese concepts generally believe that , that is what the petty bourgeoisie and white-collar workers drink, and is not relevant to the general public. In fact, with the increasing integration of Western culture and Eastern culture (nowadays, foreign festivals are even more lively than traditional Chinese festivals), this situation has undergone a qualitative change - coffee has gradually become a popular consumer product

? As a gold industry in the 21st century, coffee has broad development prospects and huge development space. With the rapid development of the economy, people's living standards and consumption of aquatic products have been greatly improved, and consumption awareness has gradually increased. Some domestic markets have shown great enthusiasm for consumption. Coffee consumption has spread from large and medium-sized cities to county-level cities and Townships. The expansion of consumption areas has created a broader development space for the coffee industry

? The development status of the coffee industry: 7.4 billion cups of coffee are consumed globally every year, which is equivalent to drinking 20 million cups a day. On average, every People drink 120 cups a year. The annual retail sales of coffee beans are US$30 billion, ranking second after gasoline on the list of major commodity sales. But so far, Chinese coffee has not penetrated into the lower classes of society. Ordinary people have no capital and are unlikely to be interested in this "beverage" with high cultural taste. Price is the main reason for this situation. Compared with Coke, Sprite, and juice, the price of coffee is much higher. But we must feel the needs of young people with their hearts and approach them in a way they like. Although it is very difficult for a coffee shop to operate in Qinglong County, the road ahead will be long. However, along with difficulties come unprecedented business opportunities. Whoever can seize this opportunity will be able to break everything, transform a low profile into a high profile, and ultimately achieve the goal of profitability.

1. The origin of establishing xxx cafe:

With the economic development of x area, people increasingly need a place to talk about their concerns, make friends and expand their connections. It can enhance the interest of life, increase knowledge, fill up spare time and enrich the content of life. Here, you have staff who know you like family members, as well as old and new friends with similar interests and elegant temperaments. XXX Cafe brings together a group of people who are young, energetic, have an open outlook on consumption, yearn for freedom, advocate individuality, and of course pursue real nature.

?X County is a county with a population of more than 500,000. The population of 10,000-20,000 people. With the improvement of living standards, young people in x County go out to party more and more frequently. While socializing in major hotels and restaurants, I believe that some young people with petty bourgeoisie are tired of the life of feasting and feasting. Therefore, everyone needs a place with texture, warmth, and feelings, where friends can chat about the past and look forward to the future while drinking coffee or soft drinks.

2. Marketing management (1) Organization of manpower

xxx cafe will employ 1-2 staff (the number will increase with the increase of customers), and they must be familiar with all operating steps in the store , the cafe’s business hours are initially set at 10:00 am to 21:00 pm (two hours lunch break). The staff’s income will be divided into three parts: fixed salary, bonus and commission, which will be determined through certain assessment standards. Set its income.

(2) Investment and return of capital

The total planned investment is 50,000-80,000 yuan, 20,000 yuan for decoration, 30,000 yuan for equipment purchase, and 20,000 yuan as circulating capital (operating expenses, opening expenses) fees, advertising, etc.). According to the plan (the first 3-6 months are opening marketing), 30,000-40,000 yuan will be collected in half a year, and the capital will be recovered within one year.

(3) Marketing activities

1. Traditional marketing: get free when you spend more than 100 yuan (20 free when you spend more than 100), get free when you buy (buy one, get one free), several people go together and one person is free of charge, Points card, membership card, and a special product every day.

2. Internet marketing: forums (Tieba), Weibo, QQ, WeChat, and Meituan.

3. Have at least one marketing event a month, such as Valentine's Day, Christmas, etc. (Activities are required for both foreign festivals and traditional Chinese festivals)

(3) Recruiting partners

1. Recharge 10,000 and get 10,000 in spending credit

2 , Enjoy 2 years of total profit commission (dividends are distributed once a month)

3. Enjoy personal order commission

The profit is conservatively estimated to be 25,000-30,000 yuan, and 100 will recover the principal.

3. Service target

It is divided into three categories. The first type of xxx cafe focuses on the post-80s-90s generation in x County, mainly between the ages of 25-38. , with higher income levels, mostly civil servants, career editors, etc. and people with petty bourgeoisie sentiments. The second category is high school students, mainly young couples, with no income, and their main selling points are low-priced soft drinks and snacks. The third category is college students who are on winter and summer vacation. Some of the college students will return to Qinglong during their winter and summer vacation. (Note: Per capita consumption is 15-45 yuan)

4. The value delivered by xxx cafe

(1) Provide a warm and textured environment for those born in the 80s and 90s.

(2) Provide a dating corner for couples

(3) Provide a quiet and comfortable environment for reading and studying for community residents.

(4) Provide a sentimental place for college students during winter and summer vacations to take photos.

5. Cafe business characteristics

(1) The cultural level and high income of the consumer group

Generally, the reason for going to a cafe is to find a quiet place There are only a few people who really understand coffee, and even fewer people who really taste coffee. Therefore, the environment and services are the main "products" consumed.

(2) The gross profit margin of the product is high

A cup of coffee costs about 2 yuan, but it can be sold for at least more than 20 yuan. The key point is that what the cafe sells is not the drink itself. , but selling place, environment and services. With less rent and water bills, Qinglong can sell coffee at a lower price, price according to consumption levels, and make a profit.

(3) There is a lot of room for product line expansion

Cafes not only sell coffee, but also other related products. For example: selling coffee cups, utensils, soap made from coffee grounds, some special theme activities, etc.

6. Products are divided into several categories:

(1) Beverages and food: 1. Beverages: coffee, tea, soft drinks, wine, etc.?

2. Snacks: peanuts, melon seeds, popcorn,

Chestnuts

3. Staple food: bake a cake every day.

(Need to find someone to learn the technology)

? (2) Derivative products: 1. Coffee utensils, coffee beans, tea, tea sets, etc.

2. Engagement part, birthday part, rental shooting

? (3) Cultural products: 1. "Time Machine" (the future is promising, I hope you live up to the time): write a letter to your future self, hang a few on the wall A mailbox, marked with a future year, inviting customers to write letters to their future selves, and charging a certain management letter fee.

2. "Cellaring Love": Use a cellar and put several rows of wooden shelves inside. The lovers write letters to each other, then put them in a wooden box, lock it, and put a bottle of red wine. Wait until the two parties get married or agree for a few years, then take out the wine and letters and read them. 3. "Love at First Sight": Get a square glass and put a bouquet of dried roses inside. It says: If you encounter love, please break the glass. For example: if neither party knows each other, and they fall in love at first sight in this coffee shop, they can break the glass. Or a couple, falling in love at first sight, can break the glass. (It’s not in vain, it costs money)

? Opening a cafe in x county is a brand new challenge. There is no lesson learned from the past, and we can only cross the river by feeling the stones. Whether you can survive the river depends on you. It is very possible to drown in the river. Based on my understanding of coffee in the past few months, opening a cafe in X County is very risky. After all, the county is not big, the consumption level is average, and the cafe is very remote. People in X County are not familiar with this imported coffee. But someone will always eat the first crab, and the coffee pipe may have hope of making a profit, so it’s not a bad idea to give it a try.