What is the new retail concept? What is new retail?

Analysis of the development prospect of new retail industry: combining artificial intelligence to release business opportunities; Industry development gives birth to new concepts, and concepts feed back industry development.

New Retail is a pan-China "concept" born under the innovation and development of retail mode and form, and it also feeds back the development of retail industry in the process of concept formation and exploration.

New retail is the product of deep integration of offline experience, offline service and logistics. Upgrade the production, circulation and sales of goods through artificial intelligence technologies such as big data and cloud computing. After all, Ali's new retail is user-centered, reconstructing people, goods and fields through big data, and fully opening up online and offline.

The new retail is user-centered, technology-driven, based on the plastic, intelligent and inclusive infrastructure, relying on the new supply chain, deep integration of online and offline, reconstructing people, goods and fields, meeting the needs of users, improving the efficiency of the industry, and realizing the new retail model of "full scene, full customer base, full data, full channel, full time, full experience, full category and full link"

Artificial Intelligence (AI) Helps New Retail Development

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Enter a strange shopping mall, automatically become a member, and enjoy a series of membership services in a "card-free" way; When you come to a familiar pharmacy, the salesperson provides professional shopping guides and reminds you of rational drug use according to medical history, purchase records and consumption frequency; When you leave a busy supermarket, you can take away the purchased goods by "brushing your face" without queuing for checkout.

These interesting scenes are being staged in many cities. Behind the intelligent "new retail", artificial intelligence (AI) plays an important role as a "run-up".

According to the statistical data of "In-depth Research Report on Business Model Innovation and Investment Opportunities of New Retail Industry in China" issued by Prospective Industry Research Institute, the total retail sales of social consumer goods in China in 20181-0/0 was 309.834 billion yuan. Among them, the national online retail sales of 20 18 1- 10 reached 7,053.9 billion yuan, a year-on-year increase of 25.5%. The online retail sales of physical goods were 54 1, 4 1 100 million yuan, an increase of 26.7%.

20 18 1- 10 national online retail sales statistics and growth

Data source: compiled by Prospective Industry Research Institute.

Policy and market are driven by two wheels, and the new retail industry continues to heat up.

In the fierce market competition, the pain points of the traditional retail industry began to be gradually exposed. The single format combination, weak customer attraction, similar product structure and low cost performance have led many consumers to "just watch and not buy".

20 16 1 1 The General Office of the State Council issued the Opinions on Promoting the Innovation and Transformation of Entity Retail, which made arrangements for entity retail enterprises to accelerate structural adjustment, innovate development methods, realize cross-border integration, and continuously improve the supply capacity and efficiency of goods and services.

The two-wheel drive of policy and market makes "new retail" continue to heat up. While traditional retail enterprises have laid out new formats, e-commerce and internet giants have also begun to March into new fields.

Artificial intelligence+retail releases unlimited business opportunities

Relying on leading technologies such as artificial intelligence, in 20 17 years, Alibaba unmanned supermarkets and unmanned 4S stores appeared one after another. In the same year, the "smart pharmacy" with deep cooperation between Baidu and Yunuo began to take the lead in Xiansheng Zaikang chain pharmacies.

In addition to accelerating their own layout, some industry giants began to use the advantages of technology research and development to "empower" more retail enterprises.

Recently, at the "Baidu Brain Industry Innovation Forum Smart Retail Special Session" held in Shanghai, Baidu released smart retail solutions for various retail scenes such as offline stores, supermarkets and shopping malls.

Baidu said that with the help of AI technical capabilities such as face recognition, human body analysis, customized training and service platform, and big data analysis, the solution starts from the two major directions of store management and interactive marketing, and reshapes the service model of retail enterprises in sub-sectors such as sales forecast, passenger flow analysis, unmanned supermarkets and vending machines, interactive screens and accurate advertisements, shopping guide services, and member identification.

Smart retail solutions can not only help businesses solve many problems such as site selection, procurement and sales, but also transform business data into business value through a series of intelligent forecasts, accelerate the landing of new smart retail formats, and increase the transformation of new technological innovations.

The business opportunities released by AI+ retail have also attracted the attention of many technology companies.

Hangzhou Huihe Information Technology Co., Ltd.' s "e-store is good" platform can "intelligently" identify whether the products displayed in offline channel stores meet the specifications through the videos uploaded by the sales staff's mobile phones. Huang Yunjun, deputy general manager, revealed that in the past year, 40,000 stores have used this platform one after another, so the cooperative brands have achieved a substantial drop in marketing expenses and a substantial increase in sales.

Various technologies, products and solutions, from unattended convenient shelves to unmanned delivery vehicles, from ordering robots to shop assistants' integrated robots, show people the attractive prospect of artificial intelligence running up "new retail".