Dongfeng commercial vehicle company's new factory

The new factory of Dongfeng Commercial Vehicle Company, with a production capacity of 80,000 vehicles and a total investment of about 654.38 billion yuan, laid the foundation stone in Shiyan Maojian Industrial Zone. Because the construction mode of Dongfeng Commercial Vehicle Company has always been to revitalize the stock and develop in a rolling way, this huge investment has attracted a lot of attention.

This should be the biggest investment of Dongfeng Commercial Vehicle Company in recent 10 years.

On May 23rd, Dongfeng Commercial Vehicle Company laid the foundation stone for a new 80,000-unit factory with a total investment of about 654.38 billion yuan in Shiyan Maojian Industrial Zone. Accompanied by Xu Ping, general manager of Dongfeng Motor Corporation, Luo Qingquan, secretary of Hubei Provincial Party Committee, and Miao Wei, vice minister of the Ministry of Industry and Information Technology, attended the groundbreaking ceremony and laid the foundation stone for the new factory. According to publicly disclosed information, the first phase of the project has a production capacity of 40,000 vehicles and will be put into production in June next year. The second phase of investment will be carried out in due course according to market conditions. The new factory covers an area of 3,000 mu, integrating vehicle assembly, inspection, storage, transportation and delivery, and has become a benchmark factory for heavy-duty automobile manufacturing with advanced technology, first-class equipment, scientific management and international level. Dongfeng Commercial Vehicle Company will also adhere to the concept of harmonious development between man and nature [comment photo forum] and build the new factory into an energy-saving and environmental-friendly green ecological factory. Because the construction mode of Dongfeng Commercial Vehicle Company has always been to revitalize the stock and develop in a rolling way, this huge investment has attracted a lot of attention.

The direct inducement of building a factory has the most direct relationship with the continuous expansion of the current market.

Influenced by various favorable policies, the commercial vehicle market in China has seen another round of hot rising market from June 5th to April this year. Especially in March and April, the China medium and heavy truck market continuously set a monthly sales record of more than 6,543,800+0,460 vehicles.

"The popularity of the market has also benefited Dongfeng." According to general manager Huang Gang, from June 65,438+0 to April, Dongfeng has sold 34,765,438+03 vehicles, an increase of over 300% year-on-year, four times that of the same period last year. Huang Gang told reporters that in the past few months, the heavy truck business in Dongfeng commercial vehicles has increased by 40% in the total business share of Dongfeng. Among them, the total number of trucks increased by 160%, heavy trucks increased by 225%, and medium trucks increased by 65%. "Compared with last year, our market share has also increased by 5 percentage points. In the past two consecutive months, our product sales exceeded 65,438+00,000 vehicles. But even so, we are still seriously affected by insufficient production capacity. Behind every commercial vehicle, there are two users waiting. Many users even signed a letter to me according to their fingerprints, hoping to get on the road as soon as possible. Therefore, Dongfeng must make corresponding supporting investment in the assembly. "

At present, the maximum production capacity of the assembly line+heavy truck factory of Dongfeng Commercial Vehicle Company is 700 vehicles per day, while the cab production capacity of Dongfeng Tianlong is only 60,000 vehicles per year. Facing the strong market demand, the production capacity of Dongfeng medium and heavy trucks has been greatly limited.

In the short term, the advantage of building a new factory is to increase production capacity and alleviate the bottleneck of insufficient production capacity. In the medium and long term, Dongfeng Commercial Vehicle Company hopes to improve product quality and competitiveness through the construction of advanced factories, and reduce the pressure brought by expected market growth on the company's production and sales. In Huang Gang's view, the peak of heavy trucks in China this year has passed, and the market will gradually return to a stable state after July. "Overall, the trend of' before high and then low' has not changed. If we judge the total demand this year, heavy trucks will definitely be higher than last year; Second, the total market demand will reach about 6.5438+0 million. "

Huang Gang told reporters that a good macro economy will inevitably bring about the stable development of the industry for a long time. "Dongfeng Commercial Vehicle is an enterprise committed to becoming the first in China and the top three in the world. We have lofty ideals and visions. We not only hope to gain stronger brand awareness in China, but also hope to become a leading brand in Asia and even the world, thus realizing Dongfeng people's long-cherished wish for many years. Therefore, Dongfeng commercial vehicles must consider the improvement of the manufacturing system based on the future. "

"At present, there are more and more performers on the heavy truck stage, both international and local. But I think the threshold for heavy trucks is not low, and the ultimate survival of the fittest needs to be proved by the market. Especially with the development of logistics industry, the demand for high reliability and high value products will increase. Therefore, Dongfeng will accelerate the implementation of Dongfeng's market strategy and strive to provide perfect solutions for the logistics and transportation industry. This is also a major reason for Dongfeng commercial vehicles to invest in building a new heavy truck base. Therefore, even if the market demand begins to decline, we have enough ability to cope with the difficulties. At the same time, we also need the development of overseas markets. Investing in this factory is also a major step in Dongfeng's medium and long-term strategy. "

On May 23rd, the ground breaking of the new factory of Dongfeng Heavy Truck was interpreted by some people as the latest enterprise to invest heavily in the construction of the new factory compared with heavy truck enterprises such as Shaanxi Automobile, Jianghuai, Jiefang, Xinhongyan and Jirui United Truck.

But in fact, Dongfeng's previous strategy has always been to revitalize the stock, lean investment and rolling development. Invest in the construction of new production lines and workshops in the old factory area, such as the advanced third assembly line and the main frame rolling workshop installed not long ago, and gradually eliminate backward equipment.

It is precisely because of this that Dongfeng's construction of a new factory with 80,000 heavy trucks can be called a big deal. According to Huang Gang, although it is the first time to build a brand-new factory on a large scale in recent years, Dongfeng still adheres to the Dongfeng Nissan model of step-by-step implementation and lean investment. On the one hand, control the cost, on the other hand, strive to make the first phase of the new factory put into operation quickly, generate benefits and recover the investment as soon as possible. For this factory, Huang Gang's goals are: first, to become a benchmark in the industry, and hope that Dongfeng will have global competitiveness in terms of quality, cost, delivery and speed (including production capacity and production capacity) to cope with the market. We will provide international quality products with China's cost competitiveness and build international quality products with China's cost and speed. Second, in the whole plant construction, Dongfeng should consider the needs of the environment, so that the factory and the environment can be coordinated and become an ecological factory.

At the same time, in the process of construction, the "joint operation" ability of the new factory will be strengthened to reduce the logistics cost, and the original heavy truck factory will also be relocated. Previously, the production layout of Dongfeng Tianlong (D3 10) and Dongfeng Tianjin (D530) was that the first and second assembly lines mixed to produce Tianlong and Tianjin, and the new third assembly line put into operation in 2009 produced Tianlong, while the long-established Dongfeng Heavy Truck Factory mixed to produce Tianlong and special purpose vehicles. Due to the scattered factory, the main assembly plants such as frame, engine and cab have to be transported from different regions to the assembly plant for assembly, which has high logistics cost. The new factory that laid the foundation stone this time is the United factory. After completion, it will integrate the functions of vehicle manufacturing, frame, body interior, final assembly, vehicle inspection, commercial vehicle storage, transportation and distribution. It can be described as four technologies, and the site is close to the expressway, which will greatly reduce the logistics cost and improve the competitiveness of Dongfeng heavy truck. At the same time, the heavy vehicle factory will gradually realize the overall relocation, and the special vehicle will be moved to the new base for production.

It can be said that the construction of the new factory of Dongfeng Heavy Truck has a far-reaching impact on the industry.

On the one hand, it will greatly improve the product quality and technological level of Dongfeng Tianlong, and then enhance its future competitiveness; On the other hand, it will aggravate the overcapacity of the truck industry and further intensify market competition. An industry insider believes that there is a new round of investment boom in the domestic medium and heavy truck industry, and the built capacity expansion projects and new capacity projects are constantly emerging. All manufacturers have set ambitious production and sales targets and occupancy targets, which will inevitably lead to intensified competition.

The foundation of the new factory also promoted the local government to increase preferential support for Dongfeng Commercial Vehicle Company. According to an insider of Dongfeng, there was a time when Shiyan City had doubts about whether Dongfeng Commercial Vehicle Company would move away-Shiyan City itself was established on the basis of the Second Automobile Company. If the Dongfeng commercial vehicle production base is moved away, the "automobile city" will no longer exist. On May 23rd, the foundation stone was laid for the new factory, which undoubtedly made the Shiyan municipal government completely relieved.