Potential track, how to do pet brand marketing?

A few days ago, Netease YEATION launched its sub-brand Netease Tiancheng, focusing on the high-end pet market. Netease Tiancheng put forward four natural guarantees of "natural origin, natural ingredients, natural formula and natural preservation". Eight products, including the first batch of full-price fresh meat baked cat food and full-price freeze-dried three-needle cat food, have been sold in Netease Yeast App, JD.COM, Taoxi and Tik Tok. It is nothing new for Sina Finance Netease to focus on cakes in the pet industry. In July, Netease YEATION launched the "cat and coffee" community in the "C" position of the app, replacing the "lane selection" of the content sharing community. I hope to improve the user's stickiness through the participation of pet users. According to the person in charge of Netease YEATION, at present, cat coffee has served millions of pet users, and the online peak of daily active users exceeds 300,000. "We are about to launch a dog category and upgrade to' pet coffee'." (beijing business today Today) It can be seen that Netease's ambition to build a "one-stop pet" service platform is still transpiration. Capital has a keen sense of smell. With the expansion of the domestic market, the category segmentation of the pet industry contains business opportunities, which is an unspoken secret for practitioners. Whether the entry of hundreds of billions of "other economies" Netease is right or wrong, let's take a look at the development of the pet industry in recent years. According to the White Paper on Pet Industry in 20021China, there were 68.44 million owners of urban pets (dogs and cats) in 20021year, an increase of 8.7% compared with 2020, and the consumption market of urban pets (dogs and cats) reached 249 billion yuan, an increase of 20.6% compared with 2020. (