What are the strategic changes that e-commerce has brought to modern enterprises?

The 21st century is a digital, networked and knowledge-based society. The information industry will become the focus of national competition and a strategic pillar industry of the country, directly affecting the country's survival and development in the new century. E-commerce based on digitization and networking has the characteristics of transcending time and space boundaries, two-way information communication, flexible transaction methods, and fast delivery methods. It will change the traditional trade form, provide the driving force for economic development, and become the driving force for the national economic development of various countries. an important growth point. Therefore, many countries will vigorously develop e-commerce as an important national policy in the new century. The development of e-commerce must involve both technological innovation and institutional innovation.

1. The impact of e-commerce on the existing system

As a product of the Internet age and the most prominent representative of the knowledge economy, its emergence and development will cause serious consequences in the social and economic field. The significance of revolutionary changes will exceed the impact of the Industrial Revolution on human society 200 years ago. This is not only because e-commerce is a new development direction for network technology applications, but also the application of the Internet's openness, globality, low cost, and high efficiency in the field of commercial trade, thereby increasing trade opportunities, reducing trade costs, Improved trade efficiency. What's more, e-commerce has gone beyond its value as a new form of trade and is changing the production, operation, and management activities of enterprises themselves, and even affecting the economic operation and structure of the entire society. Many basic aspects of human economic activities are The rules of the game will change profoundly as a result.

In other words, the most profound significance of e-commerce is that it is changing the main business model of enterprises and the game rules of market competition, and is even impacting and changing many systems that human society relies on for survival in the industrialization era. . In fact, this impact is multifaceted. Whether it is the economic system, political system, or social culture and life system, they are all experiencing or will experience the challenge of e-commerce. Among them, the business system and the related property rights system, distribution system, financial system, taxation system, enterprise management system, etc. are all the targets of direct impact of e-commerce.

As far as the business system is concerned, "the application of e-commerce is producing new transaction processes and new transaction methods. On the one hand, enterprises use e-commerce to provide more useful information, expand choices, and provide new On the other hand, because customers can obtain a lot of price and product information from various channels through the Internet, the Internet has achieved a certain degree of price constraint."[ 1](p22). Specifically, first of all, e-commerce establishes an interactive e-commerce platform through network technology, realizes the connection between the virtual business platform and physical business operations, integrates the spatial form, time form and virtual form of the market, and integrates the traditional The trade method has entered the electronic era, and a virtual market has been established online to complete all business processes of production, supply, and sales; secondly, the Internet and IP protocol (Internet protocol) make the cost at a distance the same as the cost at a distance, making transactions seamless. Transaction costs increase due to changes in scope and distance. The modern information environment formed on this basis has changed the symbols used by humans to record and disseminate information, making information the core of the e-commerce transaction process. Who has the latest and most comprehensive information? Whoever has product information and market information takes the initiative in this virtual market. Thirdly, e-commerce is the most effective tool and carrier for equal competition. It changes the basis and method of enterprise competition, standardizes transactions, prevents black-box operations, reduces bribery, and purifies the circulation field. Finally, the rapid development of e-commerce has impacted the traditional economic structure and trade methods, and has had a profound impact on international trade. It has become an important factor leading international trade and accelerated the process of world economic globalization and trade and investment integration.