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What is the positioning of RT Mart b2c?
RT-MART is a large supermarket chain in Taiwan Province, China, founded by Yin Yanliang, president of Runtai Group. With the textile industry in Taiwan Province Province facing the threat of high labor costs and low-cost overseas competition in the 1990s, it gradually entered the fate of sunset industry in Taiwan Province Province, and Runtai Textile, the main enterprise of Runtai Group, also faced the same problem. Therefore, Runtai Group also began to seek transformation, and thus began to expand the scope and scale of reinvestment. For example, reinvestment insurance, financial services (such as Antai Life Insurance and Yongfeng Bank) and circulation services (such as RT Mart) are the best examples.
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