What marketing methods can improve your company's performance brand at present?

There are all kinds of products on the market. How to make consumers think of your brand and choose your products at the first time when buying is a problem that marketers should think about and solve. "Marketing Management Required Reading 12" once said: "There is no such thing as goods. What customers really buy is not a commodity, but a solution to the problem. " This "solution to the problem" is brand strategy! Brand strategic positioning, we must clearly tell consumers: who I am and what problems I can solve, in order to play the scale effect of the brand and detonate sales!

Method 1: Grasp the category and become a leader.

Brand strategic positioning, seizing the category and becoming a category leader are the priority choices of marketers. Why do you say that? Imagine that the consumer is preparing to buy an essential oil, and the first brand that comes to his mind must be Afu. Because Afu's slogan is: Afu is essential oil, and it has successfully seized the position of the leading brand of essential oil category.

Method 2: Mining vacancies to define new categories.

If there are already many products of the same type in the market, you need to determine your brand strategic positioning from the segmentation field. For example, Jiaduobao and herbal tea brands already have brands such as Xu Qixiu, Hezhengzheng and Baozhilin. Herbal tea has always given the public the impression that it is a kind of medicine, and it is only eaten when you are sick. This concept has greatly affected the sales of products. Therefore, the strategic positioning of Wang Laoji brand is determined as "a drink to prevent getting angry", and the slogan of "afraid of getting angry, drink Wang Laoji" is put forward to help Wang Laoji occupy the market quickly. Now people want to drink Jiaduobao as soon as they get angry, which is the importance of brand strategic positioning.

Method 3: Image design wins attention.

People will give people different impressions, either elegant or energetic or cute, and the image design of the same brand will leave different impressions on consumers. Why do brands want to do image design? Because visual symbols are easier to remember and associate, the connection between graphics and brands can be realized. Just as we think of McDonald's when we see the yellow "M". You can tell it's Nike when you see the checkmark. When we see green and black mermaids, we think of Starbucks. This is the power of brand image. It is easy for you to think of this brand at a glance. Brand image design embodies brand temperament and must conform to brand tonality. Recently, Yun-peng Yue Chili sauce, which is very popular, quickly became popular with its packaging. Yun-peng Yue turned his image into a super IP, combined the advantages of his celebrity with humorous hand-painting, and successfully added an online celebrity Chili sauce to consumers' hearts.

Method 4: Choose appropriate channels for marketing promotion.

The smell of wine is also afraid of the deep alley. When you have a good brand strategic positioning and image design, you need to promote brand marketing. Before determining the way of marketing promotion, we must first make clear who the target audience of our products is. If it is a make-up product, Xiaohongshu APP is a popular marketing channel! Because people who often use little red books are more fashionable and love beauty, they will pay more attention to beauty products, so the exposure and conversion rate will increase.

Method 5: polish the product and let the brand sell the goods for you.

Smart and far-sighted entrepreneurs will choose professional brand planning companies. Professional brand planning agencies will gain insight into market relations, tap brand characteristics, shape brand unique personality, establish a distinctive brand image, rapidly enhance brand influence, enhance brand competitiveness and drive sales growth.

Ying Tianhong brand planning agency helps your brand increase sales!