What is marketing information?

Question 1: What does marketing include? If you study marketing, the general subjects are:

Management, microeconomics, macroeconomics, management information system, statistics, accounting principles, financial management, marketing, commercial law, international marketing, enterprise strategic management, consumer behavior analysis, advertising management, organizational behavior, human resource management, market research and prediction, e-commerce, product management, service marketing, logistics management, distribution management, e-commerce law, network economy, network analysis and design, etc.

If it is the work content, there are probably:

Market research, investigation and analysis, data statistics (analysis), marketing management, product analysis, competitor analysis, market forecast, product innovation, sales model, publicity and promotion, etc.

That's about it. I hope it works.

Question 2: What is marketing? Simple point: the essence of marketing: exchange value

Complexity: Definition of American Marketing Association: Marketing is an organizational function and procedure, which creates, communicates and delivers value for customers and manages customer relationships to benefit organizations and their stakeholders.

Philip? Kotler: Marketing is a social and management process in which individuals and collectives satisfy their own needs and desires by creating and exchanging products and values with others.

Question 3: The content of marketing information mainly includes some rough lists.

Knowledge marketing

Knowledge marketing refers to spreading new science and technology to the public and its influence on people's lives. Through popular science propaganda, let consumers know not only what it is, but also why it is, re-establish a new product concept, let consumers sprout demand for new products and broaden the market. With the advent of the era of knowledge economy, knowledge has become the capital of economic development, and the accumulation and innovation of knowledge has become the main power source to promote economic growth. Therefore, as an enterprise, while engaging in scientific research and development, we should think of the promotion of knowledge and minimize the market risk of successful development of a new product. To do this, we must operate knowledge marketing.

Bill? Gates' practice of "teaching computers before selling them" is a typical knowledge marketing. He spent 200 million yuan to set up the Gates Library Foundation to equip libraries in some low-income areas around the world with the most advanced computers, and donated software to let the public accept computer knowledge. For another example, the popular science activity "Give you a golden key" carried out by Shanghai Jiaotong University Only Company, through holding popular science lectures in the community, presenting biological popular science books to the public, holding popular science knowledge contests, etc., has improved the public's scientific health concept, triggered people's demand for biotechnology products, and achieved the goal that no other form of product marketing can achieve, making the microecological preparation market grow from zero to nearly 10 billion yuan in a short period of 10 years.

Internet marketing

Is to use the network for marketing activities. Nowadays, information is developed in the world, and information network technology is widely used in all fields of production and operation, especially in the field of marketing, forming network marketing. Merchants set up their own homepage on the computer network, and set up a "virtual store" on the homepage to display goods. Customers can enter the virtual store through the network, choose goods, place orders and pay online, and merchants will deliver the orders to their doors after receiving them. Similarly, customers can feed back their opinions to the production process through the network, so that producers can produce according to consumers' needs and tastes, which on the one hand improves the level of coordination and cooperation between producers and consumers, and on the other hand can reduce the "interactive cost" of enterprise product production. For example, GM's Buick Automobile Factory allows customers to design their favorite models, and customers can choose their own body, axle, engine, tires, color, interior structure and so on. Customers can see the appearance of the car assembled by the parts they choose through the network, and can continue to replace the parts until the customers are satisfied. This marketing method is becoming more and more popular in modern market conditions. According to the statistics of the International Telecommunication Union, the global online business turnover of 1997 reached US$ 50 billion, and the online advertising business reached US$ 906.5 million, more than three times that of 1996. There are about 65,438+0,200 Internet service providers in the United States, half of the 500 largest companies in the United States operate online, and there are countless small and medium-sized enterprises. Network marketing can promote enterprises to quickly understand market trends and customer needs through the network, save intermediate links and reduce sales costs. China enterprises should also take action in this regard and vigorously carry out online transactions.

green marketing

It means that enterprises fully embody environmental awareness and social awareness in the whole marketing process, provide consumers with scientific, pollution-free, resource-saving and good social ethics goods and services, and adopt pollution-free or less pollution-free production and sales methods to guide and meet consumers' needs for environmental protection and physical and mental health. Its main goal is to protect and improve the ecological environment and social environment, protect and save natural resources, implement economical management, and ensure the safety, hygiene and convenience of consumer products, so as to improve people's quality of life and optimize human living space.

To implement the green marketing strategy, we need to implement the "5R" management principle, that is, to study: pay attention to the countermeasures of enterprises to environmental pollution; Reduce: reduce or eliminate the discharge of hazardous waste; Recycling: recycling and reusing waste materials; Redevelopment: turn ordinary products into green products; Reserve: actively participate in environmental protection activities in the community and establish environmental awareness. Implementing green marketing is the general trend of international marketing strategy, and China enterprises should have a clear understanding of it and actively put it into action. According to statistics from relevant parties, there are hundreds of export products worth more than 5 billion US dollars in China, which will be banned due to international conventions on the ozone layer. & gt

Question 4: What is marketing? 10 definition.

As a planning and execution activity, marketing includes the development, production, pricing, promotion and circulation of a product, a service or an idea, and its purpose is to meet the needs of organizations or individuals through the process of exchange and transaction.

Marketing refers to a series of market-related business activities such as product production, circulation and after-sales service under the guidance of customer demand.

Some scholars define marketing from a macro perspective. Like e.j. McCarthy? Marketing is defined as a process of social and economic activities, and its purpose is to meet the needs of society or human beings and achieve social goals. For another example, Philop Kotler pointed out, "Marketing is a human activity related to the market. Marketing is dealing with the market, in order to meet people's needs and desires and realize potential exchange "(Marketing Management, 5th edition, 13~ 14 pages). ?

There are also some definitions expressed from a micro perspective. For example, the American Marketing Association defines marketing in 1960: marketing is "an enterprise marketing activity that guides products or services to flow from producers to consumers".

The definition of marketing MBA: refers to the whole process that an enterprise takes customers as the center, takes the market as the guide, starts with product planning, and comprehensively uses various marketing means to finally achieve its business objectives.

J.E.Mccarthy also defined micro-marketing in 1960: Marketing "is the responsibility of an enterprise's business activities, which leads products and services directly from producers to consumers or users, so as to meet customers' needs and realize the company's profits" (basic marketing, p. 19). Although this definition points out that satisfying customers' needs and realizing enterprises' profits become the company's business objectives, both definitions indicate that marketing activities begin with the end of product production activities and end with the transfer of goods to users. Therefore, enterprise marketing activities are limited to the narrow scope of circulation and are not regarded as the whole process of enterprise sales, including market research, product development, pricing, distribution advertising, publicity and promotion.

Philop K otler defined marketing in 1984 as: Marketing refers to the function of an enterprise, "knowing the unsatisfied demand and desire at present, estimating and determining the demand, selecting and determining the target market that the enterprise can best serve, and determining the appropriate products, services and plans (or schemes) so as to serve the target market" (preface to Marketing Management).

The American Marketing Association (AMA) gave a more complete and comprehensive definition of marketing in 1985: Marketing "is a process of planning and implementing the design, pricing, promotion and distribution of ideas, products and services, thus generating communication to meet personal and organizational goals." This definition is more comprehensive and perfect than many previous definitions. The main manifestations are as follows: (1) The concept of products has been expanded, including not only products or services, but also ideas; (2) The concept of marketing has been expanded, and marketing activities include not only profitable business activities, but also activities of non-profit organizations; (3) emphasizing the communication process; (4) Highlighting the formulation and implementation of the marketing plan.

In addition, we can also understand this:

1. Marketing is an enterprise activity and a purposeful and conscious behavior of the enterprise. ?

2. Meeting and guiding consumers' needs is the starting point and center of marketing activities. Enterprises must take consumers as the center, face the changing environment and make correct responses to meet the changing needs of consumers. Meeting the needs of consumers includes not only the current needs, but also the potential needs in the future. The current demand is the tendency to buy existing products, while the potential demand is the desire for a certain function of products that have not yet come out. Enterprises should develop products and use various marketing methods to guide consumers to generate new demands.

3. Analysis of environment, selection of target market, determination and development of products, product pricing, distribution, promotion and provision of services, and their coordination, cooperation and optimal combination are the main contents of marketing activities. There are four basic variables in the marketing mix that can be controlled artificially, namely, product, price, place and promotion method. Because these four variables all start with the letter "P" in English, they are also called "4Ps". What an enterprise's marketing activities should do is to pay close attention to the uncontrollable external ...

Question 5: What does marketing need? We need a strategic thinking, focus on creativity, focus on establishing a sustainable sales system, and care about the satisfaction of customer needs and the sustainable operation of enterprises.

Marketing demand is customer-oriented, and how to effectively create customers is the primary task, which is a way of thinking from the outside to the inside.

Marketing is to make products sell well, and it is the marketing planning and promotion of products. The purpose of marketing is to make sales easier or even unnecessary and make products sell better.

Because marketing is a thinking of transforming the internal environment of enterprises from the outside to the inside, it is more suitable for the market, so marketing is not only suitable for the long-term development of enterprises, but also a profitable thinking based on the market.

Honey, if you don't understand anything, or have any questions, you can ask me.

Question 6: Classification of marketing information in marketing information system Marketing information can be divided into internal marketing information and external marketing information. External marketing information mainly refers to the market information that reflects the change of commodity supply and demand and the market development trend. Mainly includes: 1. Market demand information mainly consists of the following three aspects: purchasing power information, which reflects social purchasing power, such as the number and income of users, user composition, user distribution, etc.; The purchase motivation information reflects the various reasons for the purchase motivation of users and the potential demand information such as users' preferences. 2. Competitive intelligence A major feature of the market economy is competitiveness. Competitive intelligence mainly reflects the market competition, which is of great significance for enterprises to formulate correct business countermeasures. 3. User information User information includes the basic situation of enterprise users and the distribution of potential users, the main characteristics of users and their ability to pay, credit procedures and other negative comments. 4. Partner information Because enterprises need to buy all kinds of raw materials and spare parts in production, they need a series of manufacturers to bring their products to the market, and may also need the assistance of other manufacturers in the production process, so the marketing information system needs the information of suppliers, cooperative production enterprises and distributors of raw materials and spare parts. In short, the marketing information system needs to collect and process a large amount of information in order to respond quickly to the market, not only to respond to customers' demands for products and services in time, but also to adjust marketing strategies in time according to market changes.

Question 7: What is the specific content of marketing management? The specific content of marketing management:

1) Learn the basic theory of marketing management.

Marketing management first clearly expounds the subject nature, research object and method system logically, and then studies the development and change of marketing theory in different periods of market economy development, as well as the change of marketing concept which plays a dominant role in each development stage and has a great influence on enterprise marketing practice. Including the development of production concept, product concept, promotion concept, marketing concept, social marketing concept, big marketing concept and global marketing concept.

(2) Study the strategic planning process of enterprises.

A strategic plan is an evaluation of the strategic profit potential of each major activity of an enterprise, so as to determine which major businesses the enterprise will maintain and which new business areas it will enter, that is, to determine the business areas and investment direction of the enterprise, so that the enterprise can enter the business areas with development prospects.

(3) Study the relationship between competitive position and marketing strategy.

Strategic planning brings the enterprise into a promising sunrise business field, and logically it seems that it can completely enter the research on the target market selection, positioning and marketing mix of the enterprise. But in fact, a very important issue needs to be studied here, that is, the relationship between the competitive position of enterprises and marketing strategies. Because fundamentally, the marketing strategy depends on the size of each company and its position in the industry. Large companies can adopt strategies that small companies can't accept, and small companies can also find some strategies that can completely rival or surpass large companies in terms of return.

(4) Study the marketing management process.

The process of marketing management is the planning and implementation of marketing, including product development and research, pricing, promotion and all activities related to circulation. Its purpose is to fully meet the needs of organizations or individuals through the marketing management process. In this process, the main contents to be studied and implemented are: macro-micro environment research of marketing, industrial market and consumer market and their purchasing behavior research, market research, market segmentation, target market selection, market positioning, marketing mix, marketing organization system and control system.

(5) Study the expansion and extension of marketing management theory.

This part of the research mainly applies the above general marketing management theory to the more complicated and changeable international economic environment, mainly involving some frontier issues in contemporary marketing theory and practice. Including service marketing, relationship marketing and global marketing.

Question 8: What is marketing? What is your understanding of marketing? When it comes to market factors, you should remember one thing. If you can't grasp this well, then it's useless for you to study again. This is the demand. The core and starting point of marketing is demand. Only in this way can many problems be easily understood and solved. How to design the products, what are their functions and how to sell them? It all depends on what the market demand is.

Question 9: What does marketing mainly do? Marketing is a position that every enterprise in today's society is in short supply, but it is also a position with very low employment rate. The reasons for this sharp contrast are the quality of college students and their understanding and attitude. Marketing is one of the best ways for college students to grow up quickly, and it is also one of the best jobs for college students. The future prospect and present situation of marketing is now the peak period of college students' employment, and it is particularly important to choose employment positions. A few days ago, the Ministry of Personnel released some supply and demand information of the national talent market in the second quarter. Statistics show that majors such as marketing, computer, machinery and administrative engineering are hot spots for recruitment. The demand for marketing still tops the list. But in contrast, the admission rate of marketing positions is the lowest. The demand for marketing positions is the largest, but the admission rate is the lowest. Why is there such a big contrast? Not long ago, a university in a province made a questionnaire survey of nearly 1,000 graduating college graduates. The results show that 68.09% of college graduates are rejected because they have no work experience. What they lack in job selection is practical work experience, which is one of the most embarrassing "soft spots" for college students to participate in recruitment. Because the marketing post is very practical and needs rich marketing experience, undergraduates with poor hands-on ability are discouraged from marketing posts. Marketing is actually a big subject, including many branches. Many college students who apply for marketing positions lack an understanding of the whole system theory of marketing. Moreover, marketing needs the support of many disciplines, among which general cultural knowledge includes Chinese, history, geography, foreign languages, mathematics, nature, politics, philosophy, law and other knowledge; The necessary professional knowledge includes commodity, psychology, market, marketing, management, public relations, advertising, finance, price, interpersonal relationship and other knowledge. However, most college students who apply for jobs lack understanding of these related knowledge and their relationship. Globrand Many college graduates "have no confidence" in marketing. They often think that work depends on others' faces, and feel that they have just graduated, have no social relations, have no sales experience and have poor sales performance. They are often too tired to make money. There are also students who are not interested in marketing and think that marketing has no technical content, no stable income and no face. The above are collectively referred to as "five noes". College students should correctly view the problem that "five noes" and "no social relations" can't be done well. Fresh college graduates who have just entered the society have no more social relations, so there are no more sales channels. However, everything is from scratch, from small to large, from weak to strong. A person can open up a brand-new world as long as he has the courage to make progress and persevere. The key lies in your unremitting efforts. Without marketing experience, there is no way to open the market. Experience is very important for marketing, and countless successful marketing experts in the world are constantly summing up and innovating based on their accumulated experience. Experience can be accumulated. As long as we strive to open up the market, sum up experience and reflect on ourselves, marketing experience and skills will accumulate. Marketing work "no stable income"? But apart from civil servants and teachers, how many jobs are stable now? Moreover, the "income instability" of sales is only relative. As we all know, as long as salespeople achieve a certain degree, their performance will increase geometrically, and if they do well, their income will not reach the top. The income is not only stable, but also rich. Being engaged in marketing is "not showing your face"? Many bosses of well-known large enterprises at home and abroad started out in sales. Because of his outstanding performance in marketing, he is a rare talent, because he succeeded because he has the ability to conquer people; And can conquer and dominate others. His success proves that he has the potential to do great things in the future. Marketing can promote the rapid growth of college students 1. A truly knowledgeable marketer has the brains of scholars, the hearts of artists, the hands of technicians and the feet of laborers. The era of promotion has passed, and the era of marketing has arrived. The connotation of marketing has undergone profound changes, which can no longer be equated with simple sales promotion. The traditional concept of promotion is to obtain short-term profits through the sale of existing products, which is suitable for the transition period from seller's market to buyer's market. The concept of marketing is based on consumers' demand, and it advocates to obtain long-term profits by meeting market demand and adapting to marketing activities under the buyer's market conditions. Marketers must be knowledgeable.

Question 10: Why use marketing? For example, please be very clear

Marketing: First of all, any unit has a marketing department, a sales department or a business department, so such departments are like soldiers at the front line in the war, while the front desk, personnel, finance and administration all belong to the logistics department, which serves and guides the above departments. You have the best products but no marketing, so it's hard for you to survive. You need to sell some products. This is what marketing needs to do, including: market analysis, product positioning, peer competition analysis, scheme planning and concrete implementation.