The history of Samsung's corporate culture

Samsung Mobile Phone 1938 1 In March, President Li Bing started a business in Daegu in the name of "Samsung Chamber of Commerce" with a capital of 30,000 won. Samsung corporate culture

In the early days of Samsung's operation, the company mainly exported Korean dried fish, vegetables and fruits to Manzhouli and Beijing. Soon, Samsung established a flour processing factory and a candy factory, and started production and sales.

1948165438+10. In October, President Li Bing moved Samsung's office to Seoul and established Samsung Products Company. This marks the beginning of Samsung's comprehensive international trade. Samsung began to be famous for its consistent management style. For example, let employees participate in investment, share profits, and reward employees' ability.

1945 After South Korea gained independence from Japanese aggression, its economy was unstable due to political and social turmoil. 1The Korean War that began in June 1950 even killed the economy.

Samsung, which grew steadily, lost all its assets in the war. Despite the heavy losses, Samsung has not been discouraged. On the contrary, in June of 195 1, the manager moved the company to Busan (the main port at the southern tip of the Korean peninsula) and established Samsung products company.

Samsung corporate culture Samsung started the first step of rebuilding the Korean economy by entering the production industry. 1953, CHEIL Sugar Factory (now the No.1 Sugar Factory, an independent company) was established to replace imports with domestic procurement. Samsung established the first wool weaving system, which opened the era of making fabrics in Korea. This will also contribute to the reconstruction of the Korean economy.

Until the mid-1950s, most Korean companies employed employees through the relationship between schools, families and relatives. Samsung is the leader of modern enterprise management. 1957 became the first company in Korea to openly recruit employees by establishing a personnel system. This system is designed for recruiting and developing efficient labor force, and it has policies to improve employee welfare.

Following the 1960 revolution in April of19 and the South Korean military coup (196 1) in May of 16, Samsung experienced many difficulties in the turbulent 1960s. At the same time, Samsung is preparing a new one to rebuild the Korean economy.

1969, Samsung electronics company was established. Li Bing believes that from the perspective of technology, labor, added value and export prospects during this period, under the economic form at that time, the electronics industry was the most suitable industry for South Korea's national conditions. Judging from the success of Samsung Electronics in the world semiconductor field, he couldn't be more correct at that time.

Samsung Corporate Culture Samsung also established the Korea Fertilizer Production Company (now Samsung Chemical Company). Samsung pursued expansion in several major industrial fields and began to become the leader of Korean enterprises.

Since then, Samsung has not only focused on enterprise management, but also paid attention to the development of social education and culture in South Korea. The company has invested a lot of money in Daegu and Sungkyunkwan University to train talents. In order to repay the society with profits, Samsung established the Samsung Award Society on June 1964. 1In April, 965, Samsung Cultural Consortium was established to play a leading role in the social and cultural development of Korea.

In 1970s, Samsung laid the foundation for several future strategic industrial fields: heavy industry, chemistry and petroleum.

1in August, 973, Samsung put forward the "second five-year management plan". Include concentrated investment in heavy industry and chemistry and the establishment of shipbuilding sector. In order to strengthen South Korea's competitiveness in the international textile industry, Samsung integrated raw materials and final products in the production process.

In view of the above factors, Samsung has established several other companies: Samsung Heavy Industry Company (1974), Samsung Shipyard (1977 after Samsung acquired Dacheng Heavy Industry Company) and Samsung Precision (1977, now Samsung Aviation Industry Company).

Since the early 1970s, Samsung began to produce televisions, video recorders and household appliances, and began to enter the international market. 1974, after the acquisition of 50% shares of Korean semiconductor company, the myth of Samsung Electronics in the semiconductor field began.

Samsung Mobile Phone 1978, Samsung Semiconductor was separated from Samsung Electronics and operated independently. By 1983, Samsung produces semiconductor products for the domestic market. Through the successful development of 64K DRAM and VLSI chips in 1983, Samsung promoted many new semiconductor products to the world and occupied a leading position.

Samsung Precision (founded in 1977) has laid a foundation in another high-tech field. After 1987 was renamed Samsung Aviation Industry Corporation, Samsung officially entered the aviation field. Since then, Samsung has developed its strength in the aviation field at an unprecedented speed. And prepare to March into the future space station and space equipment on the moon and Mars in 2 1 century.

1985 after the establishment of Samsung data systems company, Samsung began to enter the system development industry. (Now renamed Samsung SDS Company). Samsung Economic Research Institute (1986) and Samsung Comprehensive Technology Research Institute (1987) help Samsung to further expand in the fields of electronics, semiconductors, polymer chemistry, genetic engineering, optical communication and aviation industry. In the 1990s, the company had a solid technical foundation.

After the death of Li Bing, the founder of19871165438+10/9, Li Jianxi took over as his father and became the new CEO. At the 50th anniversary celebration of 1988 Samsung, he announced the group's "second venture" and set Samsung's development direction as a world-class super-class enterprise in 2 1 century.

In the "second venture", Samsung adjusted its industrial structure and made a new plan to enter new fields. In order to enter the top five electronics companies in the world, Samsung merged Samsung Electronics, Semiconductor and Communication Company into Samsung Electronics in 1988. In the late 1980s, Samsung began to devote itself to electronics and heavy industry, and at the same time established its reputation in the world high-tech field.

According to the new goal set by "Second Venture", Samsung adjusted its business goal and entered a new engineering field. The first goal is to build large-scale equipment on the west coast of South Korea and enter the petrochemical industry. Due to the use of new equipment, petrochemical industry has become the main industry in Korea, which has stimulated the development of local economy.

In the process of Samsung's mobile phone becoming one of the top five electronic companies in the world, in June 1 988 65438+1October1,Samsung Semiconductor Communication Company merged several independent electronic companies. The merger will help optimize technical resources and develop multifunctional and high value-added products. The integration of repeated projects has reduced costs, effectively utilized capital and labor, and improved Samsung's international competitiveness.

In 1990s, the competition, merger and alliance among companies increased rapidly. Increasingly updated technologies and services continue to expand. The whole industry has entered the stage of competition between countries and enterprises.

1993 Samsung announced "new operation". This is an enterprise management innovation movement that can be summarized as a first-class product, providing customers with all-round services and establishing an excellent corporate citizen image.

Samsung began to implement all-round quality management and world-class strategy. As a result, 65,438+07 different products (including semiconductors, computer monitors, TFT-LCD screens and color picture tubes) occupy the top five market shares in different fields, and 65,438+02 other products occupy the first place in the market.

After 1993 entered the liquid crystal field, Samsung occupied the leading position in the market for seven consecutive years. Samsung Heavy Industries' drilling ships are pioneers in offshore oil fields, accounting for 60% of the world market.

In order to improve Samsung's service quality, Samsung Human Development College provides lectures on customer service for all Samsung customer service staff. At the same time, Silla Hotel also provides etiquette training courses for employees of Samsung subsidiaries such as Samsung Life Insurance, Samsung Securities and Samsung Credit Card.

In terms of service, Samsung Electronics and Motor implement an "offline" mechanism: if defective products are found in the production process, the whole production line will stop until the problem is solved. In order to improve customer satisfaction, the company has implemented policies to improve internal systems and external services. For example, the 48-hour family quick service system of Samsung products and the Samsung credit card service guarantee system.

Starting from 1990, Samsung began to participate more in social welfare, environmental protection and cultural activities, and established the image of an excellent corporate citizen.

Samsung actively carries out sports market activities. 1In July 1996, President Lee Kun-hee was elected as a member of the International Olympic Committee, which further enhanced Samsung's image as a world sports sponsor.

At the end of 1997, due to the severe impact of the Asian financial crisis on the Korean economy, the operations of all enterprises in Korea have shrunk, making enterprises have to reduce subsidiaries, lay off employees and improve financial mechanisms through structural adjustment.

Samsung also reluctantly reduced its subsidiaries to 47, and sold its 10 business unit to overseas consortia at the price of1500 million US dollars. Among them, the construction machinery of Samsung Heavy Industries was sold to Volvo in Sweden, and the Samsung * car was sold to Clark.

In order to become a truly world-class enterprise in the 2 1 century, Samsung has identified electronics, finance and service industries as its core businesses and grown into a "digital enterprise" leading the information age.