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Advantages and Disadvantages of Pixian Tourism
1, brand advantage, with the continuous development of rural tourism in Pixian County, has shaped many brand images. There are many famous places in Pixian County, such as the birthplace of farmhouse tourism in China, the most beautiful eco-tourism destination, the hometown of bonsai in China and the leisure town in China. Moreover, these brand images of Pixian County have attracted many government officials and foreign delegations to visit, and the brand effect has been continuously enhanced.
2. Resource advantages: There are many famous scenic spots in Pixian County, such as villages with flowers in full bloom, agricultural villages famous for parks without walls, and mother farms famous for Provence. Sandaoyan, known as the most beautiful water town, has historical sites such as Chen Juan Site, Tangchang Confucian Temple and Wang Cong Temple, as well as Sichuan Museum, Liudaoyan and Tianfu Rose Valley. With Shu embroidery, Pixian watercress, azaleas and other special products. There are folk festivals such as singing competitions, dragon boat races, duck catching, temple fairs and water splashing festivals.
3. Disadvantages. In recent years, Pixian county has mainly formed a rural tourism development model based on farmhouse music. Eating farmhouse meals, staying in a farmhouse, tasting country food and enjoying the beautiful scenery of the country have become the main tourism activities. Although farmhouse music has become the characteristic of developing rural tourism in Pixian County, it fails to make full use of its own resource advantages to develop other rural tourism products, resulting in a single product and a lack of innovation and cultural connotation. The industrial structure of Pixian county, which is mainly based on farmhouse tourism mode, is still relatively simple in accommodation, shopping and entertainment, and the supporting facilities need to be improved. The characteristic elements of eating, living, traveling, shopping and entertainment tourism are not obvious. For example, in terms of accommodation and reception facilities, Pixian county mainly focuses on rural hotels and farmhouse hotels, lacking some boutique hotels and theme hotels. In shopping, there is a lack of some agricultural products, handicrafts and tourist souvenirs with local characteristics and cultural connotations.
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