The new logo of Jining Radio and Television Station

On October 1, 2013, Jining Radio and Television Station held a channel revision and new logo launching ceremony. Jining Radio and Television Station’s news comprehensive, life, film and television, urban, and party building channels will meet the audience with a new image with new styles, new programs, new arrangements, and new logos.

Through open solicitation and review, Jining Radio and Television Station decided to use "Lotus Soul" as its new logo. "Lotus Soul" uses a blooming lotus to integrate Jining's long history and culture, distinctive regional characteristics, generous and tolerant spiritual connotation, and harmonious and beautiful natural scenery. It not only fits the theme of the times of building an ecological Jining, but also highlights This reflects the spirit of Jining Broadcasting and Television people who keep pace with the times and are determined to innovate.

After the new logo was generated, Jining Radio and Television Station also carried out a new revision of each channel, integrating "the hometown of Confucius and Mencius, the capital of the canal, cultural Jining" and Jining's inclusiveness, openness, hard work, leapfrogging, and harmony. For spiritual elements, according to the positioning of each channel, the overall design of the channel's packaging elements such as colors, graphics, logos, fonts, and music was carried out.