What is the employment direction of e-commerce?

What is the employment direction of e-commerce? Electronic commerce work:

1, technical category:

(1) e-commerce platform design (representative post: website planning/editing): mainly engaged in e-commerce platform planning, network programming, e-commerce platform security design, etc.

(2) E-commerce website design (representative post: website designer/developer): Mainly engaged in e-commerce website design, database construction, programming, website management, technical maintenance, etc.

(3) Art design of e-commerce platform (representative post: website artist): mainly engaged in platform color processing, document processing, image processing, video processing, etc.

2. Business category:

(1) enterprise network marketing business (representative post: network marketing personnel): mainly use websites to carry out online business, network brand management and customer service for enterprises.

(2) Online international trade (representative post: foreign trade e-commerce personnel): use the online platform to develop international markets and conduct international trade.

(3) Content services of new Internet service providers (representative position: website operation/supervisor): channel planning, information management, channel promotion, customer management, etc.

(4) Promotion of e-commerce support system (representative position: website promoter): responsible for selling e-commerce systems, providing e-commerce support services and customer management.

(5) E-commerce entrepreneurship: With the help of e-commerce, you can use the virtual market to provide goods and services, or you can directly provide services for the virtual market.

3, comprehensive management class:

(1) Integrated management of e-commerce platform (representative post: e-commerce project manager): Such talents need not only a deep understanding of computers, networks and social economy, but also the ability of project management.

(2) Comprehensive management of enterprise e-commerce (representative position: manager of e-commerce): mainly engaged in the overall planning, construction, operation and management of enterprise e-commerce.

Since the Ministry of Education approved the first batch of 13 colleges and universities to offer e-commerce education in June 2006, there have been more than 80 colleges and universities in/kloc-0. Even if there is no e-commerce major, we should set an "e-commerce direction" under a certain major or department and wait for it to "turn positive" slowly.

The "strong reaction" of the school and the "* * * influx" of students formed a * * * sound. On average, each university enrolls 1 e-commerce class with 50 students in each class. Now there are 4 students in *** 180 school. Roughly speaking, there are 50 * *1* 4 *180 = 36,000 students majoring in e-commerce, and the number of people who enter the society every year is 9,000, plus college graduates and self-taught students in the society, the maximum is 20,000.

I don't know which experts and scholars have said that in the next 10 year, the state will invest 1 trillion yuan in e-commerce and e-government projects, resulting in a shortage of e-commerce talents of more than 2 million, which has become one of the weaknesses of the large-scale development of e-commerce in China. The society needs an average of 200,000 e-commerce professionals every year, which is far from the talent investment of less than 20,000 people every year. What a huge "seller" market this is for graduates. Everyone is a hot potato!

But is this really the case?

As a non-profit organization, the R&D Center of the International E-commerce Division Certification Committee (China) conducted a survey on the employment of e-commerce majors and self-taught students in 2004. The results show that as of June 15, 2004, the employment rate of fresh graduates majoring in e-commerce was 20%, but in mid-June, 2003, the employment signing rate of college graduates nationwide announced by the Ministry of Education reached 47%, which shows that the employment rate of fresh graduates majoring in e-commerce is far below the average employment level of college students nationwide.

Zheng Silin, Minister of Labor and Social Security, once said in Beijing: The Ministry of Labor and Social Security will strive to achieve an average employment rate of more than 70% of the national fresh graduates in 2004 before September 1. At present, the employment rate of fresh graduates majoring in e-commerce is far from this goal.

"The employment rate of graduates is still difficult to evaluate," Dr. Lin Zheng, director of the e-commerce department of the Central University of Finance and Economics, said in an interview with the author. "Take our school as an example. There are e-commerce graduates this year, and two-thirds of them are taking the postgraduate entrance examination. Although they are also looking for a job, they will continue to go to school if they are admitted to graduate school. "

There may be another view on the employment rate. Careful analysis, how many employed students are engaged in the work of this major? The author has contacted some graduates majoring in e-commerce. "Most of my classmates have found jobs, but they are rarely satisfied with themselves. Basically, they all work as receptionists, secretaries, assistants and salespeople. It is more recent to do website maintenance. " A graduate majoring in e-commerce from a non-famous university said, "Those who have a civil servant's certificate can enter the * * * department, and those who are ready to start their own businesses rely on connections for 80% of their jobs. In fact, it is not only an e-commerce major, but also a college graduate. "

Although the college student's words were somewhat one-sided, he still revealed some current situations, which made the reporter feel very helpless. Do students who have just stepped into society from ivory towers have to rely on "relationships" to survive? Why is Uncle Xiang so neglected in such a big seller's market?

Campus "compound" talents

In view of the difficulty in finding jobs for graduates, public opinion has reached two understandings: first, graduates have no work experience, and now employers are unwilling to spend time and money on training, just looking for people who can be used; Second, most recent college graduates are arrogant.

For the second point, it must be biased. Graduates who have just entered the company have a lot to learn, and the pace of work is no more "leisurely" than at school. That little bit of "pride" is estimated to disappear soon. For the first point, it is difficult to find a job without experience. What about the experience of not working? This is a bit of a "chicken lays eggs or eggs lay chickens" argument.

There seems to be an "objective" reason why it is difficult for e-commerce graduates to find jobs. At present, compound talents have been very popular in the market. It is no exaggeration to say that e-commerce majors are compound talents, which can be seen from their curriculum.

The four-year (three-year) courses of e-commerce specialty are divided into three categories: management, technology and marketing. Management includes: operation management, production operation management and enterprise management; Technology includes: web page making, asp, database, programming; Marketing includes: network marketing, e-commerce case analysis, etc. There are still many omissions that will not be described here.

If students can master such courses, they must be compound talents, but the question is, can students master them? As we all know, management, technology and marketing are all very advanced fields, and there are also corresponding departments specializing in teaching. It is not easy for students to learn e-commerce, so how easy is it to learn?

"We have studied many courses in four years, but most of them are theoretical foundations. We know a little about everything. We have to use them to find jobs, but we are somewhat lacking in confidence. " The students' words are very simple, and they have to be cautious in the face of the turning point of life.

It is understandable that graduates are eager to work in big companies. Generally, large companies have a clear division of labor, "a radish is a pit", and competition for posts is an unchangeable law. What are the competitive advantages of students majoring in e-commerce? Is website construction and maintenance more competitive than students majoring in network communication? Can management compete with students majoring in business administration? Do you compete with the students majoring in public relations in market development? We can't jump to conclusions.

What the employer said was a little harsh, but it was realistic.

"E-commerce doesn't really need any major. Like other Internet companies, we need talents in website construction, maintenance, marketing and channels. " Bi Jingfeng, Marketing Director of 6688 Network Company, told the reporter.

"In fact, we recruit people just like other companies, which makes no difference. Each post requires different professionalism. For recent graduates, we often participate in the recommendation meeting of recent graduates from key universities. " Liu Wei, the marketing manager of Yi Bei, holds the same view. "As far as we know, some e-commerce majors specialize in computer applications, so our technical department needs talents in this field. Generally speaking, e-commerce is business, and our demand for personnel is no different from that of other commercial companies. Market, public relations and technology are all needed, and it has little to do with whether it is an e-commerce major. "

Some people may ask, then there are corresponding professionals in each position, so there is no need to set up an e-commerce major? This is a good question, but it is beyond my ability to answer.

Faced with such a situation, the school seems to have come prepared. "When setting up e-commerce majors, colleges and universities will consider how to make their own characteristics. Our Central University of Finance and Economics is very strong in the fields of finance, finance and accounting, so our e-commerce major can integrate these advantageous disciplines. " Lin Zheng, director of the e-commerce department of the school, said, "We believe that the knowledge reserve structure of e-commerce students should be inverted' T' shape, and the bar stands for' erudition', which is a professional basic course we set up to give students a professional knowledge platform with room for development; The vertical bar stands for' specialization' and depends on the interest of teachers and students. Some focus on management, while others focus on technology. Students can achieve the goal of in-depth development in the professional field through elective courses in senior grades, re-reading after employment or postgraduate entrance examination. "

How to guide schools and whether it is feasible to teach students in accordance with their aptitude in colleges and universities needs to be studied and discussed. So, do undergraduates have to take the postgraduate entrance examination to make up the "vertical bar"?

Although Beijing Union University is not a famous brand, it started its e-commerce major as early as 200 1. "The orientation of cultivating students majoring in e-commerce in our school is to train talents for small and medium-sized enterprises." Zhifen, director of the school's e-commerce department, and the teacher came straight to the point. "There are more than 20 million small and medium-sized enterprises in China. It has become a climate for small and medium-sized enterprises to carry out e-commerce activities online, and there is a big talent gap, which requires e-commerce talents more. "

The division of labor of small and medium-sized enterprises is not clear. A post has many functions and should be a place to give full play to compound e-commerce talents. However, whether small and medium-sized enterprises have good training and "guides" is also a problem.

E-commerce training "miners" craze

Type the keyword "e-commerce training" in Google's search bar, and you will immediately find 689,000 matching results. All kinds of training institutions and vocational certificates come into view, including those run by departments, companies and individuals, which dazzle you. The first e-commerce students have just graduated, and it is amazing that the "supporting facilities" for re-education are so "sound".

This reminds me of the scene after the hit of Jet Li's famous work Shaolin Temple. "Wushu fever" swept across the country, and "Wushu" schools all over the country mushroomed, driving one side's economy.

Now the training upsurge in various fields is getting higher and higher. According to the survey report of famous foreign language institutions in 2004, by the end of 2004, there were no fewer than 50,000 English training institutions in China, and the total market value of English training in China had reached 654.38+0.5 billion yuan.

E-commerce training is undoubtedly a huge "gold mine", and all kinds of training institutions and license issuing agencies are mostly like "miners". What will "miners" say besides bragging about how their training can effectively improve your ability and how certificates can play a role? Will they care about how to reform the four-year education in schools?

Recently, the author saw a news on the Internet entitled "Compound e-commerce talents will be popular in Beijing", and I am very happy. It seems that the market has gone up A closer look reveals that it is an advertisement of a training institution (the name is omitted to avoid the advertisement). The content is well written. First analyze the market demand, then interview several students, and the employer will speak. In the end, the two sides hit it off, "I agreed after using it", and finally introduced and contacted the training institution, and promised to "guarantee employment". Advertising in the form of news is painstaking, and people in the industry can see it at a glance, but it is necessary for students who are eager to find a job to try it.

A very high link in the Google ranking of "e-commerce training" reads "e-commerce training-do you want to advertise here?" . What does this mean? When I clicked in, I was shocked. It's full of blank links. The front page reads in big letters, "This website searches for' e-commerce training', with outstanding ranking and huge traffic. Now it's a ranking shift. Tel: XXX；; QQ:XXX (please specify Google ranking cooperation) We can either make your own website this location or transfer this location to you, and you will receive unexpected publicity effects. "

The owner of this web page is well-intentioned, but also wary. He must be a pioneer in this industry. It can be seen that the keyword "e-commerce training" has a large search volume, and many people want to receive e-commerce training!

So it seems that the market for e-commerce training has risen.

In this market, should fresh graduates also try to set up a training institution and become a "miner"?

Society is a "melting pot", where you can learn more useful things and find out what you are suitable for. Of course, time at school is precious, but to lay a good foundation, we must study hard and live a good life.

E-commerce employment direction (specific analysis)? First, in the enterprise. Doing enterprise information management, data management is more. Not many people really do e-commerce.

2.*** 。 handyman

3. E-commerce website, corner work of data analysis and collection.

4. Start your own business.

Employment direction of assistant e-commerce teacher This certificate is a basic certificate that e-commerce students must get during their school days. It's not very useful at work, but after they get this certificate, they can take the electricity business exam in a few years.

How about E-commerce (cross-border electronic commerce) major? What do you do? What are the employment prospects? The major is very promising. You can work in an online shop. See how you learn. If you study well and have the ability, you will be eager to get you everywhere.

What is the employment direction of e-commerce? What is the salary after joining the company? Generally speaking, the "new economy" based on the Internet has created a large number of new jobs for the society, many of which were not available before, such as network management, network editing, website designers, network security engineers, system engineers, animation designers, database administrators, network application development engineers and online game designers. Many jobs have distinctive network characteristics, such as network business analyst, network product manager, network product channel specialist, website operation, promotion, customer service staff and so on. At the same time, like traditional enterprises, human resources, finance, administration and other departments of Internet companies also need to attract a large number of outstanding talents. Generally speaking, the Internet is undoubtedly a sunrise industry, with a history of only ten years at home and abroad and a bright future.

I am also an e-commerce major, currently engaged in network promotion, SEO!

How about e-commerce employment? The content of e-commerce is very extensive. I graduated from e-commerce in 2004, which is the second batch. Dangdang was very fashionable at that time. With the rapid development of e-commerce and Internet, opportunities have emerged, but this industry is quite complicated.

First of all, there are several industries that e-commerce can engage in, which are closely related to e-commerce, such as computers, websites and logistics. Every piece can be developed, but this major has one drawback, which is all-encompassing, but it is not refined and needs to be honed later. Online shopping is very popular now, which is attributed to the development of e-commerce. Therefore, the employment direction is bright, but if you want to choose the direction that suits you, you must also rely on your hobbies, ideals and hopes.

Personal opinion, for reference only.

Website operation, network marketing, software development (need to learn technical aspects, such as C language, etc. ), marketing and so on. E-commerce is a comprehensive specialty, involving a wide range. There are many choices, which are good in the internet industry, but they are a little less competitive in other industries.

E-commerce is quite good now, but few people get started, because it is not easy to find a job when they just graduate. The average person's job is to provide some customer service and promotion, which is very trivial. Many people can't do it, but those who can persist are generally doing well.

There are many objects to face. After all, many enterprises have to carry out e-commerce now. You don't need a certificate, but you need to know something about promotion, website and search.

What are the employment directions and jobs of e-commerce? Employment orientation: technical students can do website construction and website design; Marketing majors can be e-commerce specialists, SEO optimization, network promotion, network editing and so on.